At a Glance
- Tasks: Own PR outreach, build influencer relationships, and manage fashion week logistics.
- Company: Fast-growing independent fashion brand based in London.
- Benefits: Direct access to leadership, real career growth opportunities, and a dynamic work environment.
- Other info: Join a team that loves what they do and thrives on creativity.
- Why this job: Make a real impact in the fashion industry while building valuable connections.
- Qualifications: 1-2 years in PR or influencer roles, strong communication skills, and a passion for fashion.
The predicted salary is between 30000 - 40000 € per year.
About Glassworks
Founded in London in 2010, Glassworks is a fresh, totally independent fashion brand, style-obsessed and passionate about both bricks-and-mortar boutiques and streamlined digital shopping. Our stores and website drop small runs of completely new fashion every week, backed by a team that genuinely loves what they do. We are scaling fast across UK retail and US ecommerce and we need sharp, driven people to grow with us.
The role
We are looking for a driven and relationship-focused PR and Influencer Coordinator to own Glassworks' press and influencer programme. Reporting directly to the Head of Marketing & PR, you will be the person who gets Glassworks in front of the right people, builds lasting relationships with press and creators, and converts those relationships into organic coverage that drives real commercial impact. This role is measured on results. If you are someone who thrives on building connections, understands what makes a story land and wants to grow a PR function at an ambitious independent brand, this role is for you.
Responsibilities
- Own the PR outreach programme, proactively pitching Glassworks to relevant press, stylists and media contacts to secure organic coverage.
- Build and manage a portfolio of influencer relationships across fashion, lifestyle and relevant niche communities, with a particular focus on UK and US audiences.
- Manage the full influencer cycle from identification and outreach to seeding, briefing and tracking results.
- Plan, organise and manage Glassworks' fashion week suite presence, handling all logistics and securing the right press and influencer attendance to maximise brand impact.
- Handle all press loan requests and product placement opportunities, ensuring timely and professional management of samples.
- Monitor and report on PR and influencer performance, tracking coverage, reach and commercial impact against clear KPIs.
- Maintain and grow the brand's press and influencer contact database.
- Stay ahead of trends in influencer marketing and PR to keep Glassworks' approach current and competitive.
What we are looking for
- One to two years of experience in a PR, influencer or communications role, preferably within fashion or a consumer brand.
- Experience organising or supporting fashion week activity is a strong advantage.
- An existing network of press and influencer contacts is a strong advantage.
- Commercially minded, you understand that coverage and partnerships need to drive measurable results not just awareness.
- Strong written and verbal communication skills with a natural ability to build relationships.
- Highly organised with the ability to manage multiple relationships, events and deadlines simultaneously.
- Proactive and confident, comfortable with outreach and not afraid of rejection.
- A genuine passion for fashion and the Glassworks brand.
Key performance indicators
- Press coverage: volume and quality of organic coverage secured monthly across print, digital and broadcast.
- Influencer outreach: number of qualified outreaches per month and conversion rate to active partnerships.
- Campaign performance: reach, impressions and engagement generated through influencer content, tracked per campaign.
- Fashion week ROI: press and influencer attendance secured versus target, and coverage generated from suite activity.
- US coverage growth: quarter on quarter growth in US press and influencer placements.
Employment perks
- Direct access to senior leadership and genuine input into brand activity.
- Real career growth opportunity within a fast-scaling independent brand.
PR and Influencer Coordinator employer: Glassworks London
At Glassworks, we pride ourselves on being a dynamic and independent fashion brand that values creativity and innovation. Located in the heart of London, we offer our employees direct access to senior leadership and the opportunity to make a real impact as we scale rapidly across UK retail and US ecommerce. With a strong focus on personal growth and a vibrant work culture, we empower our team members to build meaningful relationships and drive results in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land PR and Influencer Coordinator
✨Tip Number 1
Network like a pro! Attend industry events, fashion shows, and local meet-ups to connect with press and influencers. The more people you know, the easier it is to get your foot in the door.
✨Tip Number 2
Be proactive in your outreach. Don’t wait for opportunities to come to you; pitch your ideas and stories directly to relevant contacts. Remember, confidence is key!
✨Tip Number 3
Showcase your passion for fashion! When you’re chatting with potential employers or connections, let your enthusiasm shine through. It’s contagious and can make a lasting impression.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Glassworks. Tailor your application to highlight your relationship-building skills and PR experience.
We think you need these skills to ace PR and Influencer Coordinator
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion shine through! Share why you’re excited about the Glassworks brand and how your personal style aligns with our vibe. We want to see that you’re not just looking for a job, but that you genuinely care about what we do.
Highlight Your PR Experience:Make sure to showcase any relevant experience you have in PR or influencer roles. Talk about specific campaigns you've worked on, the relationships you've built, and the results you've achieved. We’re all about measurable impact, so don’t be shy about sharing your successes!
Be Organised and Clear:Your written application should reflect your organisational skills. Keep it clear and concise, and make sure to structure your thoughts logically. We appreciate a well-organised application as it shows us you can manage multiple tasks effectively, just like in the role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Glassworks and what we stand for!
How to prepare for a job interview at Glassworks London
✨Know Your Brand Inside Out
Before the interview, dive deep into Glassworks' history, values, and recent collections. Understanding their unique approach to fashion will help you articulate how your skills align with their vision and demonstrate your genuine passion for the brand.
✨Showcase Your Network
Since this role relies heavily on relationships, be ready to discuss your existing network of press and influencers. Prepare examples of how you've successfully built and maintained these connections in the past, and think about how you can leverage them for Glassworks.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and creativity in PR. Think of specific scenarios where you've had to pitch a story or manage an influencer relationship, and be ready to explain your thought process and the results you achieved.
✨Stay Ahead of Trends
Research current trends in PR and influencer marketing, especially within the fashion industry. Be prepared to discuss how these trends could impact Glassworks and suggest innovative ideas that could enhance their PR strategy.
