At a Glance
- Tasks: Own PR outreach and influencer relationships to boost brand visibility and impact.
- Company: Join Glassworks, a fresh and independent fashion brand scaling rapidly in the UK and US.
- Benefits: Enjoy career growth, commission scheme, generous discounts, and a vibrant team culture.
- Other info: Direct access to leadership and a chance to shape brand activity.
- Why this job: Make your mark in fashion PR and build connections that drive real results.
- Qualifications: 1-2 years in PR or influencer roles, with strong communication and organisational skills.
The predicted salary is between 30000 - 40000 € per year.
Full-time, In-house – London – Reports to Head of Marketing & PR
ABOUT GLASSWORKS
Founded in London in 2010, Glassworks is a fresh, totally independent fashion brand, style-obsessed and passionate about both bricks-and-mortar boutiques and streamlined digital shopping. Our stores and website drop small runs of completely new fashion every week, backed by a team that genuinely loves what they do. We are scaling fast across UK retail and US ecommerce and we need sharp, driven people to grow with us.
THE ROLE
We are looking for a driven and relationship-focused PR and Influencer Coordinator to own Glassworks' press and influencer programme. Reporting directly to the Head of Marketing & PR, you will be the person who gets Glassworks in front of the right people, builds lasting relationships with press and creators, and converts those relationships into organic coverage that drives real commercial impact. This role is measured on results. If you are someone who thrives on building connections, understands what makes a story land and wants to grow a PR function at an ambitious independent brand, this role is for you.
RESPONSIBILITIES
- Own the PR outreach programme, proactively pitching Glassworks to relevant press, stylists and media contacts to secure organic coverage.
- Build and manage a portfolio of influencer relationships across fashion, lifestyle and relevant niche communities, with a particular focus on UK and US audiences.
- Manage the full influencer cycle from identification and outreach to seeding, briefing and tracking results.
- Plan, organise and manage Glassworks' fashion week suite presence, handling all logistics and securing the right press and influencer attendance to maximise brand impact.
- Handle all press loan requests and product placement opportunities, ensuring timely and professional management of samples.
- Monitor and report on PR and influencer performance, tracking coverage, reach and commercial impact against clear KPIs.
- Maintain and grow the brand's press and influencer contact database.
- Stay ahead of trends in influencer marketing and PR to keep Glassworks' approach current and competitive.
WHAT WE ARE LOOKING FOR
- One to two years of experience in a PR, influencer or communications role, preferably within fashion or a consumer brand.
- Experience organising or supporting fashion week activity is a strong advantage.
- An existing network of press and influencer contacts is a strong advantage.
- Commercially minded, you understand that coverage and partnerships need to drive measurable results not just awareness.
- Strong written and verbal communication skills with a natural ability to build relationships.
- Highly organised with the ability to manage multiple relationships, events and deadlines simultaneously.
- Proactive and confident, comfortable with outreach and not afraid of rejection.
- A genuine passion for fashion and the Glassworks brand.
KEY PERFORMANCE INDICATORS
Performance in this role is measured against the following metrics, reviewed monthly:
- Press coverage: volume and quality of organic coverage secured monthly across print, digital and broadcast.
- Influencer outreach: number of qualified outreaches per month and conversion rate to active partnerships.
- Campaign performance: reach, impressions and engagement generated through influencer content, tracked per campaign.
- Fashion week ROI: press and influencer attendance secured versus target, and coverage generated from suite activity.
- US coverage growth: quarter on quarter growth in US press and influencer placements.
EMPLOYMENT PERKS
- Direct access to senior leadership and genuine input into brand activity.
- Real career growth opportunity within a fast-scaling independent brand.
- Commission scheme.
- Pension scheme.
- Generous employee discount.
- Vibrant team culture.
PR and Influencer Coordinator in London employer: Glassworks London
Glassworks is an exceptional employer that fosters a vibrant team culture and offers direct access to senior leadership, allowing employees to have genuine input into brand activities. With a strong focus on career growth within a fast-scaling independent fashion brand, the company provides a commission scheme, a pension plan, and generous employee discounts, making it an attractive place for driven individuals looking to make a meaningful impact in the PR and influencer space.
StudySmarter Expert Advice🤫
We think this is how you could land PR and Influencer Coordinator in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and PR scene. Attend events, join online groups, and don’t be shy about reaching out to influencers and press. Building those relationships can really help you stand out.
✨Tip Number 2
Show your passion for the brand! When you’re chatting with potential employers or contacts, let your enthusiasm for Glassworks shine through. Share what you love about their style and how you can contribute to their growth.
✨Tip Number 3
Be proactive in your outreach! Don’t wait for opportunities to come to you. Pitch ideas, suggest collaborations, and follow up on your communications. The more you put yourself out there, the better your chances of landing that dream role.
✨Tip Number 4
Keep track of your successes! Document your achievements in PR and influencer campaigns. When it comes time to interview, having concrete examples of your impact will make you a standout candidate. And remember, apply through our website for the best chance!
We think you need these skills to ace PR and Influencer Coordinator in London
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion shine through! We want to see how you connect with the Glassworks brand and why you're excited about this role. Share any relevant experiences that highlight your enthusiasm for the industry.
Tailor Your Application:Make sure to customise your application for the PR and Influencer Coordinator position. Highlight your experience in PR or influencer roles, especially if you've worked in fashion. We appreciate candidates who take the time to align their skills with what we're looking for!
Be Results-Driven:Since this role is all about making an impact, don’t forget to mention any measurable results you've achieved in previous positions. Whether it’s press coverage or successful influencer partnerships, we want to know how you’ve driven real outcomes in your past work.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join the Glassworks team!
How to prepare for a job interview at Glassworks London
✨Know Your Stuff
Before the interview, dive deep into Glassworks' brand story, values, and recent campaigns. Familiarise yourself with their unique approach to fashion and how they engage with both press and influencers. This will show your genuine interest and help you connect your experience to their needs.
✨Show Off Your Network
If you've got existing relationships with press or influencers, be ready to talk about them! Highlight how these connections can benefit Glassworks. Bring examples of past collaborations that led to successful coverage, as this will demonstrate your ability to drive results.
✨Be Ready to Pitch
Prepare a few pitch ideas tailored to Glassworks that showcase your creativity and understanding of their brand. Think about how you would approach different media outlets or influencers. This proactive attitude will impress the interviewers and show you're ready to hit the ground running.
✨Demonstrate Your Organisational Skills
Since the role involves managing multiple relationships and events, come prepared with examples of how you've successfully juggled various projects in the past. Discuss your methods for tracking outreach and measuring success, as this will highlight your organisational prowess and attention to detail.
