At a Glance
- Tasks: Create engaging fashion and lifestyle videos for social media platforms like Instagram and TikTok.
- Company: Glassworks, a trendy London fashion brand with a passion for style and innovation.
- Benefits: Freelance flexibility, creative freedom, and the chance to work in vibrant locations.
- Other info: Opportunity to build a consistent social video pipeline and grow your portfolio.
- Why this job: Join a dynamic team and showcase your creativity in the fast-paced fashion industry.
- Qualifications: Experience in social video production and a strong understanding of platform-specific content.
The predicted salary is between 40000 - 50000 £ per year.
Founded in London in 2010, Glassworks is a fresh London fashion brand, totally independent, style-obsessed and passionate believers in bricks-and-mortar boutiques as well as streamlined digital shopping. Our design-led stores and website are refreshed weekly with small runs of completely new fashion, meaning a constant feed of exciting new pieces for our customer. Since new products launch weekly, we need a consistent pipeline of strong, commercially useful social content. Glassworks provides clear content priorities and briefs. Creators are expected to bring strong execution judgement and platform-native ideas within that direction.
Work Schedule/Location: Freelance, project-based. London shoots across Glassworks stores, studio, street and campaign locations. Regular weekly shoot days may be available for the right person.
The Role: We are looking for a strong social video producer who can create elevated fashion and lifestyle video that still feels native to Instagram, TikTok and short-form platforms. This is not a traditional brand-film role. We need someone who understands hooks, pacing, framing, movement, product visibility and platform behaviour, while still protecting taste and visual quality. You should be confident filming people, directing models or contributors, capturing product clearly, and turning a brief into strong finished video assets.
What You Will Own:
- Film social-first fashion, styling, campaign, product and lifestyle video.
- Create strong short-form edits for Instagram, TikTok, website and paid/social use.
- Direct models, contributors or staff to look natural, stylish and commercially useful.
- Balance polished visual quality with speed, volume and platform-native feel.
- Capture hero shots, product details, movement, try-ons, styling moments and BTS.
- Work from supplied briefs, shot lists, product priorities and creative direction.
- Suggest practical execution ideas without replacing the agreed direction.
- Deliver organised raw footage and finished edits on agreed timelines.
- Help Glassworks build a stronger, more consistent social video pipeline, defaulting to expensive production as the only route to quality.
What We Are Looking For:
- Strong fashion, lifestyle, beauty, retail or premium consumer video examples.
- Confident short-form social judgement, not just traditional videography.
- Ability to create hooks, pacing, framing and edits that suit Reels/TikTok.
- Strong taste and an understanding of how clothing should move and be shown.
- Experience directing models, presenters, staff or contributors.
- Good technical ability across camera, lighting, audio and editing.
- Ability to work quickly without making the output feel careless.
- Reliable communication, organisation and delivery.
This Is Not The Right Role For: Someone who is purely a brand-film videographer, purely a photographer, or mainly interested in cinematic work that does not adapt to social platforms. It is also not right for someone who needs a large crew for routine content, cannot show their own direct contribution, or wants to own the whole social strategy independently.
How to Apply: Please send your CV or short experience summary; direct links to relevant video examples; answers to the screening questions below.
Freelance Social Videographer - Fashion & Lifestyle in London employer: Glassworks London
Glassworks London is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the retail sector. With a strong focus on employee development, you will have ample opportunities to grow your skills and advance your career while making a meaningful impact on the independent retail landscape in the UK. Located in the vibrant heart of London, our team enjoys a collaborative environment that values diversity and encourages personal and professional growth.
