At a Glance
- Tasks: Create engaging video content for fashion, styling, and behind-the-scenes moments.
- Company: Join a dynamic fashion brand with a creative and collaborative team.
- Benefits: Flexible freelance role with ongoing work and creative freedom.
- Other info: Work in a fast-paced environment with exciting product launches.
- Why this job: Showcase your passion for fashion and storytelling through video.
- Qualifications: Strong visual eye and understanding of social media content.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a freelance Social Videographer to help us create engaging video content across fashion, styling, product launches and behind‑the‑scenes moments for our social channels. This is a hands‑on role for someone with a strong visual eye, a passion for fashion and a good understanding of how content performs across Instagram, TikTok and other digital platforms. Freelance, with regular shoot days in London. We anticipate ongoing work throughout the year, with flexibility around scheduling depending on product launches, campaigns and content requirements.
The Role
We are looking for a Social Videographer to help us capture the people, products and moments that make up the Glassworks world. Glassworks will provide the creative direction, content concepts and social strategy. We are looking for someone who can bring those ideas to life through strong videography and content capture. You will be responsible for producing engaging, platform‑appropriate video content that showcases our products, personality and brand world while maintaining a recognisable Glassworks aesthetic. The ideal candidate will have a strong eye for fashion, understand how to capture content for social media and be comfortable working in a fast‑paced environment alongside models, photographers and the wider Glassworks team. Glassworks launches completely new products every week, so this role requires someone who can maintain a high creative standard while working efficiently across a large and constantly changing product range.
What You Will Do
- Capture video content for Instagram, TikTok and other digital channels.
- Film fashion, styling, product‑focused, lifestyle and behind‑the‑scenes content.
- Work alongside models, photographers and the wider Glassworks team during content shoots.
- Create engaging social content that feels natural to each platform while maintaining brand consistency.
- Capture a mix of planned content and reactive behind‑the‑scenes moments.
- Organise and deliver footage and assets in a structured and efficient manner.
- Work closely with the Glassworks team to capture content in line with agreed creative briefs and content plans.
- Contribute practical input on shots, angles and content capture during shoots where appropriate.
What Success Looks Like
- Consistently high‑quality video content across all social channels.
- Strong visual consistency despite frequent new product launches.
- Efficient shoot days with reliable asset delivery.
- Content that feels native to social platforms while maintaining a premium brand aesthetic.
- A growing library of versatile video assets that support ongoing social activity.
- Video content that helps products feel more desirable, wearable and relevant.
- A recognisable Glassworks visual style across social content.
What We Are Looking For
- A passion for fashion, content creation and visual storytelling.
- Good understanding of Instagram Reels, TikTok and short‑form video formats.
- Experience using camera equipment and content creation tools.
- Strong attention to detail.
- Reliable, organised and able to work efficiently within agreed deadlines.
- Comfortable working across a broad range of fashion and lifestyle content.
- A strong eye for composition, storytelling and content capture.
- We are more interested in a strong eye for content, visual instinct and the ability to capture engaging footage than years of industry experience.
Especially Strong Candidates Will Be Able To Show Examples Of
- Fashion and lifestyle social content.
- Instagram Reels and TikTok content.
- Model‑led fashion videography.
- Behind‑the‑scenes and brand storytelling content.
- Fast‑turnaround content creation workflows.
- Content created for brands, businesses or personal projects.
- Platform‑native content that feels authentic and engaging.
- Consistent content production across a large volume of products and campaigns.
- Experience working within fashion, retail or lifestyle environments.
Freelance Social Videographer in London employer: Glassworks London
Glassworks London is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the retail sector. With a strong focus on employee development, you will have ample opportunities to grow your skills and advance your career while making a meaningful impact on the independent retail landscape in the UK. Located in the vibrant heart of London, our team enjoys a collaborative environment that values diversity and encourages personal and professional growth.
