At a Glance
- Tasks: Create fast, stylish short-form content for TikTok and Instagram Reels.
- Company: Independent London fashion brand passionate about fresh styles and digital shopping.
- Benefits: Freelance flexibility with potential for regular weekly shoots.
- Other info: Fast-paced environment perfect for trendsetters and creative minds.
- Why this job: Join a dynamic team and showcase your creativity in the fashion world.
- Qualifications: Strong examples of short-form content and a good eye for fashion.
The predicted salary is between 40000 - 50000 £ per year.
Founded in London in 2010, Glassworks is a fresh London fashion brand, totally independent, style-obsessed and passionate believers in bricks-and-mortar boutiques as well as streamlined digital shopping. Our design-led stores and website are refreshed weekly with small runs of completely new fashion, meaning a constant feed of exciting new pieces for our customer. Since new products launch weekly, we have a constant need for fast, stylish and commercially useful short-form content.
Work Schedule/Location: Freelance, project-based. London shoots across Glassworks stores, studio, street and campaign locations. Regular weekly shoot days may be available for the right person.
The Role: We are looking for a fast, platform-native content creator who can film and edit short-form fashion content for TikTok, Instagram Reels and social channels. This role is less about polished campaign production and more about speed, taste, instinct, volume and platform fluency. The work may include try-ons, outfit videos, styling edits, product clips, staff/model-led videos, store content, street-style content, BTS and reactive social moments.
What You Will Own:
- Film short-form content for TikTok, Instagram Reels and social channels.
- Create styling, try-on, outfit, product, store and BTS videos.
- Capture content on phone or lightweight equipment where appropriate.
- Use hooks, pacing, text overlays, voiceover, sound and transitions well.
- Film models, staff or contributors in a relaxed and useful way.
- Work from supplied content priorities, briefs, examples and shot lists.
- Spot useful spontaneous content moments during shoots or store visits.
- Edit quickly and deliver organised raw clips and finished assets.
- Help Glassworks increase content volume without losing taste.
What We Are Looking For:
- Strong examples of TikTok, Reels or phone-native short-form content.
- Good fashion, styling, product or lifestyle taste.
- Strong instinct for hooks, pace, text, sound, transitions and native formats.
- Confidence filming people, outfits, product and store environments.
- Ability to move quickly from brief to usable content.
- Comfortable working in a practical, lean production setup.
- Reliable communication and fast delivery.
- A good eye for what feels current without becoming generic.
This Is Not The Right Role For: Someone who is only interested in social media management, strategy or posting calendars without filming. It is also not right for someone who cannot show relevant short-form examples, needs a full production setup for simple content, or only produces polished campaign films.
How to Apply: Please send your CV or short experience summary; direct links to relevant video examples; answers to the screening questions below.
Freelance Social Content Creator / Videographer - Fashion & Lifestyle in London employer: Glassworks London
Glassworks London is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the retail sector. With a strong focus on employee development, you will have ample opportunities to grow your skills and advance your career while making a meaningful impact on the independent retail landscape in the UK. Located in the vibrant heart of London, our team enjoys a collaborative environment that values diversity and encourages personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Social Content Creator / Videographer - Fashion & Lifestyle in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Social Content Creator / Videographer - Fashion & Lifestyle in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Glassworks London.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Glassworks London and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Social Content Creator / Videographer - Fashion & Lifestyle at Glassworks London.
How to prepare for a job interview at Glassworks London
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Glassworks London.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Glassworks London. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Glassworks London.
