At a Glance
- Tasks: Manage and optimise Paid Media campaigns across various platforms to drive business growth.
- Company: Join Glasswells Ltd, East Anglia's largest home department store with a vibrant team.
- Benefits: Enjoy competitive salary, 20 days holiday, pension scheme, and monthly bonuses.
- Other info: Opportunities for professional development and a friendly workplace culture.
- Why this job: Make a real impact on brand awareness and online sales in a dynamic environment.
- Qualifications: Two years of Paid Media experience and knowledge of Google Ads and Meta Ads required.
The predicted salary is between 30000 - 40000 £ per year.
Glasswells Ltd are looking for a proactive and analytical Digital Marketing Executive to join our in-house marketing team in this full-time, permanent position based in Bury St Edmunds. This is a fantastic opportunity to work for East Anglia's largest home department store, helping drive measurable business outcomes, including increasing footfall to our four retail stores, boosting website traffic, online sales revenue, and overall brand awareness.
Fantastic Company Benefits Include:
- Competitive Salary
- Holiday: 20 days annual leave plus bank holidays
- Pension: company scheme
- Free on-site parking
- Additional: Monthly company bonus (after qualifying period), staff training and development, company discount scheme (after qualifying period), break rooms and free refreshments, and a friendly, welcoming work environment.
About the role:
As a Digital Marketing Executive, you'll manage day-to-day Paid Media campaigns across Google Ads, Meta, Microsoft Advertising, and LinkedIn, using data-driven insights and testing to optimise performance. You'll work with tools like Google Ads Manager, Meta Business Manager, Google Analytics (GA4), Google Tag Manager, and Excel/Sheets to monitor campaigns, extract insights, and improve efficiency. This role is perfect for someone curious, commercially minded, and analytical, who enjoys problem-solving and optimising campaigns. This is a full-time, on-site role (37.5 hours/week, 9:00am - 5:30pm).
Key Responsibilities:
- Maintain and optimise Paid Media campaigns across Google Ads (Search, Display, Performance Max, Video), Meta, Microsoft Advertising, and LinkedIn
- Analyse campaign performance, extract insights, and implement improvements
- Support business objectives including retail store footfall, in-store sales, lead generation, website traffic, online sales, and brand awareness
- Work with reporting and visualisation tools, such as Looker Studio, to monitor and present campaign outcomes
- Collaborate with the wider marketing team to ensure campaigns align with overall business goals
- Test and implement targeting methods, bidding strategies, and campaign structures to maximise ROI
About you:
As a Digital Marketing Executive, you will have at least two years of hands-on Paid Media experience, ideally gained in an agency environment, with a proven record of managing Google Ads and Meta Ads campaigns. You understand core marketing principles, online advertising concepts, targeting methods, and bidding strategies. A Google Ads certification or higher education in a marketing-related field is preferred. Additional experience with graphic design tools such as Photoshop, Illustrator, or InDesign, video editing with Premiere Pro or After Effects, SEO/GEO, or CRM systems such as HubSpot would be advantageous but is not essential.
About Glasswells Ltd:
Glasswells Ltd is East Anglia's largest home department store, with locations in Bury St Edmunds, Ipswich, Haverhill, and Saffron Walden. They are dedicated to providing high-quality home furnishings and flooring products. You will join a supportive, dynamic team in a role that offers opportunities for development, progression, and rewarding incentives.
If you have the relevant skills and experience for the Digital Marketing Assistant role and would like to be considered, please apply by submitting an up-to-date CV with a covering letter or supporting statement explaining why you are a good fit for the role. We look forward to hearing from you.
No recruitment agencies, please.
If you require any reasonable adjustments such as access or information in an alternative format, please inform us soon as you are able so that we can make the appropriate adjustments.
Digital Marketing Executive in Bury St Edmunds employer: Glasswells Storage Ltd
Glasswells Ltd is an exceptional employer, offering a vibrant work culture in Bury St Edmunds, where creativity and analytical thinking thrive. With competitive salaries, generous holiday allowances, and a commitment to employee development through training and bonuses, we foster an environment that encourages growth and collaboration. Join our dynamic team and contribute to East Anglia's largest home department store while enjoying unique benefits like free on-site parking and a welcoming atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Bury St Edmunds
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend local marketing events, or join online forums. You never know who might have a lead on that perfect Digital Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each application. Research Glasswells Ltd and mention how your experience with Google Ads and campaign optimisation aligns with their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Glasswells Ltd.
We think you need these skills to ace Digital Marketing Executive in Bury St Edmunds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with Paid Media campaigns and any relevant tools like Google Ads and Meta Business Manager. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the role. Share specific examples of your achievements in digital marketing and how they relate to our goals at Glasswells Ltd. We love a good story!
Show Off Your Analytical Skills:Since this role is all about data-driven insights, make sure to showcase your analytical skills in your application. Mention any tools you've used to analyse campaign performance and how you've implemented improvements based on your findings. We’re all about optimising performance!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Glasswells Storage Ltd
✨Know Your Tools
Familiarise yourself with the tools mentioned in the job description, like Google Ads Manager and Google Analytics. Be ready to discuss how you've used these tools in past campaigns and any specific metrics you've improved.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed campaign performance and made data-driven decisions. Highlight any specific instances where your insights led to measurable improvements in ROI or engagement.
✨Understand the Brand
Research Glasswells Ltd and their marketing strategies. Understand their brand voice and target audience so you can discuss how your skills align with their goals, especially in driving footfall and online sales.
✨Prepare Questions
Have a few thoughtful questions ready about the role and the team. This shows your interest and helps you gauge if the company culture is a good fit for you. Ask about their current challenges in digital marketing or future campaigns they’re excited about.
