Marketing Officer

This is an exciting role within the Communications Team at Glass Door Homeless Charity. The Marketing Officer will lead on the creation and delivery of multi‑channel marketing campaigns that drive engagement, help generate vital income and maximise impact across our communication and fundraising activities. This is a highly collaborative role with the Fundraising team, acting as a strong marketing support function for fundraising appeals, events and community fundraising.

The role will also provide marketing support to the wider organisation to encourage engagement across a wide range of audiences, from supporting key messaging in volunteer newsletters to ensuring clear messaging for front‑line service collateral and drafting speeches for flagship events. Using insight and performance data, this role will continually optimise marketing activity, deepening relationships with existing supporters while reaching and inspiring new audiences through targeted, audience‑led communications.

The Marketing Lead will plan and deliver campaigns from concept through to evaluation, producing engaging content and continuously optimising performance using data, audience insight and clear KPIs.

• Lead, plan and deliver digital marketing campaigns across email, web and socials to support fundraising appeals, events and community fundraisers.
• Oversee development and delivery of quarterly e‑newsletters and assist colleagues with their email marketing to ensure on‑brand and in line with the overall digital calendar.
• Work closely with the Digital Communications Officer to create and ensure all content is optimised for multiple platforms and in line with our brand guidelines.
• Manage website content, landing pages and user journeys to improve audience experience and conversion using SEO and keyword optimisation.
• Collaborate with the Community, Events & Partnerships fundraising colleagues to ensure content and digital journeys meet their needs through an integrated marketing approach.
• Produce monthly, annual and ad‑hoc reports on the impact of our marketing campaigns against key KPIs and metrics across email, web and socials using tools within Google, SEO and social platforms.
• Track conversions of paid promotion effectively and monitor campaign performance across digital channels, identifying opportunities to improve engagement.
• Analyse marketing journeys for collaborative fundraising deliverables – including appeals and events – and create monthly reports to share success of conversions.
• Monitor and follow trends within digital and innovation to improve the organisation's digital presence and activities.
• Ensure marketing activity complies with relevant data protection, privacy and governance requirements.
• Support the creation & delivery of the annual communications plan, creating content such as blogs, case studies and informative pieces for web, socials, email and annual campaigns.
• Support the Fundraising Team's strategic promotion and stewarding objectives of campaigns, appeals & challenge events.
• Work closely with the Individual Giving Officer to run email marketing campaigns to support our annual appeals – including audience‑specific segmented email journeys.
• Work closely with the Volunteer Involvement Manager to deliver a year‑round email marketing plan.
• Collaborate with the Head of Communications & Fundraising and key colleagues across the organisation to support the creation and delivery of the Annual Impact Report and Women's Report.
• Work with external contractors on film and design projects.
• Attend and participate in recurring team meetings and other relevant ad‑hoc meetings when necessary.
• Undertake other ad‑hoc tasks as directed, such as assistance on Glass Door events and fundraising & challenge events.
• Carry out the functions of the post with proper regard to Glass Door's Equal Opportunities Policy.

• Proven experience of increasing reach and engagement across the spectrum of communications channels.
• Proven experience of supporting fundraising activities; specifically appeals, events & campaigns.
• Proven experience with paid social, SEO and Google Analytics.
• Experience creating and delivering email marketing campaigns with online platforms/tools such as Mailchimp.
• Strong interest in social media and experience of using social to attract and engage multiple audiences (IG, FG, X & LinkedIn).
• Writing and editing skills.
• Willingness to adapt different messaging and storytelling styles across multiple channels & audiences.
• Minimum of two years’ experience in a digital marketing role.
• Experience using a website CMS.
• Excellent skills in Microsoft Office software (Word, Excel, PowerPoint).
• Understanding of GDPR and data protection requirements.

• Interest and experience using graphic design tools (Canva, InDesign, Photoshop) to create and edit publications and graphics.
• Experience of project management.
• Experience of working within a trauma & gender‑informed approach.
• Experience working with homeless people or similar disadvantaged client groups and an understanding of their needs.
• Experience in the not‑for‑profit sector.

• Strategic thinker with the ability to work under tight deadlines.
• Strong research, analysis and numeracy skills.
• Excellent organisational skills with strong attention to detail.
• Ability to forward‑plan and schedule workflows.
• A hands‑on approach and willingness to interact with the beneficiaries (our guests) of the charity.
• Ability to relate to and work with people from a range of backgrounds.
• A confident self‑starter who will hit the ground running and adapt to changing priorities.
• A team player with an open, collaborative style and a practical, "can‑do" approach.
• Inspired by the work of Glass Door and in agreement with its ethos.