At a Glance
- Tasks: Lead impactful marketing campaigns to boost student recruitment and commercial growth.
- Company: Dynamic college in Glasgow focused on innovation and growth.
- Benefits: Generous pension, hybrid working, 33 days leave, and extensive development opportunities.
- Other info: Join a supportive team with flexible working options and a focus on wellbeing.
- Why this job: Make a real difference in education while growing your marketing expertise.
- Qualifications: Degree in Marketing or equivalent experience; strong digital marketing skills required.
The predicted salary is between 47192 - 50233 £ per year.
We are seeking an experienced, strategic and results-driven Marketing Manager to lead the delivery of high-impact marketing activity that drives student recruitment, commercial income and participation in training opportunities. Reporting to the Head of Corporate Communications, Brand & External Engagement, this is a pivotal role responsible for translating strategy into insight-led, performance-driven campaigns that support the College’s growth ambitions. This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment and is passionate about delivering measurable outcomes across both B2C and B2B audiences.
Key Responsibilities
- Leading integrated, multi‑channel marketing campaigns to support student recruitment, commercial training and income‑generating activity
- Driving learner recruitment across the full lifecycle – from awareness through to enrolment
- Developing and delivering employer‑focused (B2B) marketing campaigns to support commercial growth
- Using data, insight and audience segmentation to inform targeted, effective marketing activity
- Overseeing digital channels, content and CRM‑driven campaigns, ensuring a strong online presence
- Monitoring performance against KPIs and delivering clear reporting and continuous improvement
- Providing leadership and direction to marketing staff or project teams
- Acting as a trusted marketing adviser to internal stakeholders across the College
Skills, Knowledge and Expertise
- A degree in Marketing, Communications, Business or equivalent experience
- Significant experience in a marketing role focused on recruitment, growth or income generation
- Proven expertise in digital and multi‑channel marketing, including analytics and campaign optimisation
- Strong commercial awareness and the ability to translate insight into results
- Experience of both consumer (B2C) and employer (B2B) marketing
- Excellent communication, planning and stakeholder management skills
- Experience leading projects or managing teams
- Experience within the education, public sector or skills environment would be advantageous.
Benefits
- Access to a generous Local Government Pension Scheme
- Hybrid working (dependent on the needs of the service)
- Annual Leave – 33 days per annum plus 12 set public holidays
- Professional and personal development for all staff – we offer an extensive range of staff development opportunities and events to support you in your role, help you reach your full potential and plan for your future
- Cycle to Work Scheme
- Mileage Allowance – reclaimable for travel on College Business
- Employee Assistance Programme – a 24‑hour service that supports your health and wellbeing
- Flexible Working and Family Friendly Policy – Flexible Working, Maternity, Parental, Paternity and Adoption Leave – enhanced entitlements
- Sick Pay – Enhanced entitlement above the national average
- Wellbeing – a range of activities to enhance and support your wellbeing, access to sports facilities and fitness activities
Marketing Manager – Recruitment & Commercial Growth in Glasgow employer: Glasgow Kelvin College
As a leading institution in the education sector, the College offers an inspiring work environment that fosters innovation and excellence in teaching and quality assurance. Employees benefit from a strong commitment to professional development, with opportunities for continuous learning and growth aligned with the Kelvin Strategic Plan 2025-2030. Located in a vibrant community, the College promotes a culture of collaboration and inclusivity, making it an exceptional place for those passionate about enhancing educational standards and learner outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager – Recruitment & Commercial Growth in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Glasgow Kelvin College and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Glasgow Kelvin College are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Glasgow Kelvin College on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Glasgow Kelvin College. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager – Recruitment & Commercial Growth in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Glasgow Kelvin College. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Glasgow Kelvin College:Show us that you’ve done your homework! In your application, briefly mention what you admire about Glasgow Kelvin College’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Glasgow Kelvin College
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Glasgow Kelvin College will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Glasgow Kelvin College, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
