At a Glance
- Tasks: Lead impactful marketing campaigns to boost student recruitment and commercial growth.
- Company: Dynamic college in Glasgow focused on innovation and growth.
- Benefits: Generous pension scheme, hybrid working, 33 days leave, and personal development opportunities.
- Other info: Join a supportive team with flexible working options and a focus on wellbeing.
- Why this job: Make a real difference in education while developing your marketing expertise.
- Qualifications: Degree in Marketing or equivalent experience; strong digital marketing skills required.
The predicted salary is between 47192 - 50233 £ per year.
We are seeking an experienced, strategic and results-driven Marketing Manager to lead the delivery of high-impact marketing activity that drives student recruitment, commercial income and participation in training opportunities.
Reporting to the Head of Corporate Communications, Brand & External Engagement, this is a pivotal role responsible for translating strategy into insight-led, performance-driven campaigns that support the College’s growth ambitions. This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment and is passionate about delivering measurable outcomes across both B2C and B2B audiences.
Key Responsibilities
- You will take ownership of the College’s operational marketing function, leading the planning, delivery and evaluation of integrated campaigns across multiple channels.
- Leading integrated, multi‑channel marketing campaigns to support student recruitment, commercial training and income‑generating activity.
- Driving learner recruitment across the full lifecycle – from awareness through to enrolment.
- Developing and delivering employer‑focused (B2B) marketing campaigns to support commercial growth.
- Using data, insight and audience segmentation to inform targeted, effective marketing activity.
- Overseeing digital channels, content and CRM‑driven campaigns, ensuring a strong online presence.
- Monitoring performance against KPIs and delivering clear reporting and continuous improvement.
- Providing leadership and direction to marketing staff or project teams.
- Acting as a trusted marketing adviser to internal stakeholders across the College.
Skills, Knowledge and Expertise
- A degree in Marketing, Communications, Business or equivalent experience.
- Significant experience in a marketing role focused on recruitment, growth or income generation.
- Proven expertise in digital and multi‑channel marketing, including analytics and campaign optimisation.
- Strong commercial awareness and the ability to translate insight into results.
- Experience of both consumer (B2C) and employer (B2B) marketing.
- Excellent communication, planning and stakeholder management skills.
- Experience leading projects or managing teams.
- Experience within the education, public sector or skills environment would be advantageous.
Benefits
- Access to a generous Local Government Pension Scheme.
- Hybrid working (dependent on the needs of the service).
- Annual Leave – 33 days per annum plus 12 set public holidays.
- Professional and personal development for all staff – we offer an extensive range of staff development opportunities and events to support you in your role, help you reach your full potential and plan for your future.
- Cycle to Work Scheme.
- Mileage Allowance – reclaimable for travel on College Business.
- Employee Assistance Programme – a 24‑hour service that supports your health and wellbeing.
- Flexible Working and Family Friendly Policy – Flexible Working, Maternity, Parental, Paternity and Adoption Leave – enhanced entitlements.
- Sick Pay – Enhanced entitlement above the national average.
- Wellbeing – a range of activities to enhance and support your wellbeing, access to sports facilities and fitness activities.
Marketing Manager – Recruitment & Commercial Growth (1.0 FTE) (Permanent) in Glasgow employer: Glasgow Kelvin College
As a leading institution in the education sector, the College offers an inspiring work environment that fosters innovation and excellence in teaching and quality assurance. Employees benefit from a strong commitment to professional development, with opportunities for continuous learning and growth aligned with the Kelvin Strategic Plan 2025-2030. Located in a vibrant community, the College promotes a culture of collaboration and inclusivity, making it an exceptional place for those passionate about enhancing educational standards and learner outcomes.
