At a Glance
- Tasks: Lead corporate communications and shape the College's external narrative.
- Company: Glasgow Kelvin College, a key player in inclusive growth and community impact.
- Benefits: Competitive salary, professional development, and a chance to make a real difference.
- Other info: Join a dynamic team committed to sustainability and digital transformation.
- Why this job: Be at the forefront of strategic initiatives that drive positive change in education.
- Qualifications: Proven experience in corporate communications and strategic leadership.
The predicted salary is between 60000 - 80000 £ per year.
The Head of Corporate Communications, Brand and External Engagement provides strategic leadership for the College's corporate reputation, institutional voice and external narrative, playing a critical role in delivering the Kelvin Strategic Plan 2025-2030 and the External Engagement Strategy 2026-2030.
The postholder will shape how Glasgow Kelvin College is positioned, perceived and trusted - locally, regionally and nationally - ensuring that communications, marketing and engagement actively supports inclusive growth, skills development, sustainability, digital transformation and partnership impact.
Strategic Context
This role is a key strategic enabler across all four Kelvin 2030 ambitions:
- Our Students: promoting inclusive access, aspiration and success
- Our People: supporting values led culture, clarity and engagement
- Our Partners: strengthening influence, employer confidence and alignment to economic priorities
- Our Place: positioning the College as a regional anchor institution for inclusive growth and community impact
It also provides leadership for the Friends of Kelvin programme, a flagship institutional initiative supporting reputation, relationships, opportunity and income diversification.
Head of Corporate Communications, Brand & External Engagement - 477691 in Glasgow employer: Glasgow Kelvin College
Glasgow Kelvin College is an exceptional employer that prioritises strategic leadership and community impact, making it a rewarding place to work. With a strong focus on inclusive growth, skills development, and sustainability, employees are empowered to contribute meaningfully to the College's vision while enjoying a supportive and values-led culture. The College also offers ample opportunities for professional growth and engagement through initiatives like the Friends of Kelvin programme, fostering a collaborative environment that enhances both personal and institutional success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Corporate Communications, Brand & External Engagement - 477691 in Glasgow
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Glasgow Kelvin College. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Glasgow Kelvin College, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Glasgow Kelvin College inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Head of Corporate Communications, Brand & External Engagement - 477691 in Glasgow
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Glasgow Kelvin College. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Glasgow Kelvin College.
How to prepare for a job interview at Glasgow Kelvin College
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
