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- Tasks: Lead the creation and execution of dynamic content strategies for the Glasgow 2026 Commonwealth Games.
- Company: Join Glasgow 2026 Limited, organizing a major international sports event with global reach.
- Benefits: Be part of an exciting team, shaping the digital narrative of a world-class event.
- Why this job: Make a significant impact on how Scotland is showcased globally while engaging diverse audiences.
- Qualifications: 7+ years in senior content roles, preferably in sports or entertainment; strong leadership skills required.
- Other info: This is a unique opportunity to influence a major event's digital presence and community engagement.
The predicted salary is between 43200 - 72000 £ per year.
Glasgow will host the 23rd edition of Commonwealth Games between 23 July and 2 August 2026. Approximately 3,000 athletes and team officials from up to 74 nations and territories across the Commonwealth will come together in a 11-day celebration of sport and culture. Events will take place across Glasgow, entertaining around 500,000 ticketed spectators and reaching a global broadcast audience of more than one billion.
Glasgow 2026 Limited, the Organising Company (the OC), is organising the Games along with the Commonwealth Games Federation (CGF) and Commonwealth Games Scotland (CGS). Each has key parts to play in the planning and delivery of the Commonwealth Games – individually and collectively – to ensure that Glasgow 2026 is a huge success.
We have a unique and exciting opportunity available to join the team!
We are seeking a visionary content strategist to join the Glasgow 2026 team as Head of Content, responsible for the creation, direction, and execution of dynamic Digital Experience and Content Creation Strategies for the Glasgow 2026 Commonwealth Games. You will lead our online voice, digital aesthetic and social community as we build towards the Games.
This is a new role for an Organising Company, and you will work closely with Games partners such as the Commonwealth Games Federation (CGF), Governments and Glasgow City Council, Games Sponsors and Event Delivery Partners to maximise content creation opportunities across all aspects of the Games.
The successful postholder, will report to the Chief Marketing and Communications Officer, and will be able to demonstrate significant experience in a senior content leadership role, preferably in a consumer-facing role in sports, entertainment, or major events sectors. In addition, the Head of Content should have exceptional creative vision, strong leadership and people management skills, and in-depth knowledge of digital channels, social media trends, and content marketing strategies.
Job Summary:
The Head of Content will build a network of highly engaged digital audiences and drive acquisition and retention of online audiences to secure their support for the Games and convert them into physical spectators and TV audiences. You will lead the development of innovative storytelling, ensuring the Games’ vision, values, and global profile are communicated effectively across a range of channels, and be committed to showcasing Scotland on the international stage as well as delivering excellence for athletes and local communities.
Leading a small creative team who design, edit, produce, and deliver exceptional content across social media, digital platforms, email, web, and influencer channels, you will possess the blended skills of a strategic planner, creative maker, digital creator, and innovative thinker.
Education:
The Head of Content should have 7 plus years’ experience, in this area at a senior level or hold a tertiary qualification in marketing or a related discipline.
Key Skills and Experience:
We are looking for a Head of Content who has proven experience in a senior content leadership role, preferably in a consumer-facing role in sports, entertainment, or major events sectors. The successful candidate will have exceptional creative vision, with a track record of delivering impactful and engaging content across multiple platforms.
Key attributes include being an excellent communicator, thriving working in a fast-paced environment and being a strong team player.
In addition, the successful candidate should also display strong leadership credentials and have previous experience of leading a team. Relationship building is key for this role and experience of influencing senior internal and external stakeholders essential.
If you have blended skills of a strategic planner, creative maker, digital creator, and innovative thinker, we would love to hear from you!
For more detail, please see the full job description on our website: Head of Content, Glasgow 2026 Ltd.
Head of Content employer: Glasgow 2026 Ltd
Contact Detail:
Glasgow 2026 Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content
✨Tip Number 1
Familiarize yourself with the Commonwealth Games and its history. Understanding the significance of the event will help you align your content strategies with the Games' vision and values, making you a more compelling candidate.
✨Tip Number 2
Showcase your experience in leading creative teams by preparing examples of successful projects you've managed. Highlight how your leadership has driven engagement and audience growth in previous roles, especially in sports or entertainment.
✨Tip Number 3
Stay updated on the latest digital marketing trends and social media strategies. Being able to discuss current trends and how they can be applied to the Commonwealth Games will demonstrate your expertise and forward-thinking approach.
✨Tip Number 4
Network with professionals in the sports and events industry. Building relationships with key stakeholders can provide insights into the role and may even lead to recommendations, increasing your chances of landing the job.
We think you need these skills to ace Head of Content
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Content position. Familiarize yourself with the Commonwealth Games and the specific goals for Glasgow 2026.
Tailor Your CV: Highlight your relevant experience in content leadership roles, especially in sports or major events. Emphasize your creative vision and any successful projects you've led that align with the job description.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for the Commonwealth Games and your strategic approach to content creation. Mention specific examples of how you've engaged audiences and driven content strategies in previous roles.
Showcase Your Digital Expertise: In your application, demonstrate your knowledge of digital channels and social media trends. Provide examples of how you've successfully utilized these platforms to enhance audience engagement and content marketing.
How to prepare for a job interview at Glasgow 2026 Ltd
✨Showcase Your Creative Vision
As a Head of Content, your creative vision is crucial. Prepare to discuss specific examples of how you've developed and executed successful content strategies in previous roles, especially in sports or major events.
✨Demonstrate Leadership Skills
Highlight your experience in leading teams and managing projects. Be ready to share stories that illustrate your ability to inspire and guide a creative team towards achieving common goals.
✨Understand the Audience
Familiarize yourself with the target audience for the Commonwealth Games. Discuss how you would engage and grow this audience through innovative storytelling and digital content strategies.
✨Build Relationships
Relationship building is key for this role. Prepare to talk about your experience in influencing stakeholders and collaborating with various partners, such as sponsors and local governments, to maximize content opportunities.
