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- Tasks: Join our marketing team to create and analyse SEO strategies and manage PPC campaigns.
- Company: The Glasdon Group has been a leader in environmental products for over 65 years.
- Benefits: Enjoy 33 days holiday, flexible hours, health insurance, and a supportive work culture.
- Why this job: Make a real impact while developing your skills in a dynamic and innovative environment.
- Qualifications: A 'can do' attitude, ideally with 2 years of CPC experience and strong communication skills.
- Other info: Opportunities for professional development and fun team-building activities await you!
The predicted salary is between 28800 - 43200 £ per year.
The Glasdon Group is a market leader in the design and supply of a wide range of environmental and safety products. Our products have been helping make the world a cleaner, safer place for over 65 years.
We are currently seeking an enthusiastic individual to join our Group Marketing team in Blackpool, Lancashire. The successful candidate will provide comprehensive marketing strategies across the organisation and monitor the results of these strategies. The successful candidate will be provided with full comprehensive support and training.
Main Duties and Responsibilities:- Writing SEO content for websites that is tailored for the target audience and includes the most valuable key words.
- Conducting key word research to determine the most effective words to be used.
- Managing CPC/PPC campaigns to increase revenue from sponsored advertising (Google & Bing).
- Using tools such as Google Analytics to monitor and measure the success of SEO strategies.
- Researching industry related topics.
- Developing an understanding of SEO and CPC changes and keeping up to date with changes.
- A 'can do' attitude with a strong willingness to learn.
- Ideally 2 years' experience with CPC management.
- Excellent written communication skills.
- A good understanding of social media and IT.
- Good analytical skills.
- Ideally a 2.1 Degree in Marketing, Business or Maths and/or strong A-Level results in English Language and/or Maths/Science.
- 33 days paid holiday (rising to 38 depending on length of service).
- Buy/sell up to 5 days holiday each year.
- Holidays can be booked flexibly in 30-minute blocks.
- Company related performance bonuses.
- Company final salary pension scheme after a minimum of two years' service.
- Pension through NEST within 3 months of start date.
- Life insurance after a minimum of two years' service.
- Private health insurance scheme after a minimum of one year's service.
- Health cashback plan.
- Company sick pay scheme.
- Employee Assistance Programme (EAP).
- Compassionate leave.
- Relocation support loans.
- Long service awards.
- Subsidised on-site café/social space.
- Free on-site parking.
- Special occasion gifts.
- Cycle to Work scheme.
- On-site Gym and changing facilities.
- Team building activities / days.
- Flexitime work pattern.
- Company events.
- At cost on-site electric vehicle charging points.
- Paid charity days.
- Charity fundraising events.
- Social activities.
- Promotion opportunities.
- Skills development.
- Professional study support.
- Comprehensive training programmes.
Please click the APPLY button to submit your CV for this role. The Glasdon Group of Companies is an equal opportunities employer.
Contact Detail:
GLASDON LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially SEO and PPC strategies. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Utilise networking platforms like LinkedIn to connect with current employees at Glasdon Group. Engaging with them can provide insights into the company culture and expectations, which can be beneficial for your application.
✨Tip Number 3
Consider creating a personal project or portfolio that showcases your skills in SEO and digital marketing. This practical demonstration of your abilities can set you apart from other candidates.
✨Tip Number 4
Stay updated on tools like Google Analytics and other marketing software. Being able to discuss your experience with these tools during the interview will show your readiness for the role and your commitment to continuous learning.
We think you need these skills to ace Digital Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO and PPC management. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention specific skills and experiences that align with the responsibilities of a Digital Marketing Analyst at Glasdon Group.
Showcase Analytical Skills: In your application, provide examples of how you've used analytical tools like Google Analytics in previous roles. Highlight any successful campaigns you've managed and the results achieved.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in marketing roles.
How to prepare for a job interview at GLASDON LTD
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO strategies and how you've implemented them in the past. Highlight any specific tools you've used, like Google Analytics, and be ready to share examples of successful campaigns you've managed.
✨Demonstrate Analytical Skills
Since the role requires good analytical skills, come equipped with examples of how you've used data to inform marketing decisions. Discuss any experience you have with keyword research and how it has impacted your previous work.
✨Express Your Willingness to Learn
The Glasdon Group values a 'can do' attitude. Make sure to convey your enthusiasm for learning and adapting to new marketing trends, especially in areas like CPC management and social media.
✨Prepare Questions About the Role
Have thoughtful questions ready about the company's marketing strategies and how they measure success. This shows your genuine interest in the position and helps you understand if it's the right fit for you.
