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- Tasks: Drive innovative media strategies and optimise campaigns for top sports nutrition brands.
- Company: Join Glanbia, a global leader in sports nutrition with a vibrant culture.
- Benefits: Enjoy competitive pay, health plans, staff discounts, and flexible working options.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of performance media.
- Qualifications: 3-5 years in digital media management with strong analytical skills.
- Other info: Embrace a culture of experimentation and continuous learning in a diverse team.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join this dynamic team focused on delivering better nutrition for every step of life’s journey.
An opportunity has arisen for a Performance Media Manager role for a permanent, full‑time basis. Are you excited to work in a fast‑paced, dynamic environment? Do you have the skills and passion to build brand awareness, engagement, and conversion? Are you ready to be innovative, challenge the status quo, and build new capabilities where you can see your impact every day?
At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance goals. As the global leader in sports nutrition — with brands including Optimum Nutrition (ON), Isopure, BSN, LevlUp, Nutramino, Amazing Grass and Think! — we are values‑led and focused on sustainable business growth. We’re seeking an ambitious, analytically driven Performance Media Manager to join our e‑Commerce Centre of Excellence.
In this role, you will not only execute best‑in‑class media campaigns but also shape a test‑and‑learn culture, challenge existing ways of working, and strengthen cross‑functional alignment across Europe.
Responsibilities- Develop and execute full‑funnel performance media strategies across paid search, paid social, display, programmatic, and affiliate channels — driving acquisition, engagement and revenue.
- Own day‑to‑day media activation and optimisation, ensuring efficient use of budgets and consistent delivery against commercial KPIs.
- Partner with local market e‑commerce teams and brand teams to adapt strategies to regional needs, audiences, and trading priorities.
- Build a structured test‑and‑learn roadmap (creative, audience, bidding, landing page, format and platform tests).
- Challenge existing playbooks by identifying under‑performing tactics and proposing new approaches based on data and market trends.
- Ensure campaigns support trading calendars, stock priorities, and commercial goals across all European markets.
- Monitor performance across media platforms, Shopify, and GA4, transforming data into actionable optimisation recommendations.
- Lead data‑driven optimisation via audience segmentation, creative performance insights, and attribution learnings.
- Partner with Analytics to evolve dashboards, tracking accuracy, attribution modelling and reporting consistency across markets.
- Maintain responsibility for correct pixeling, tagging, and tracking infrastructure in collaboration with Analytics and Tech teams.
- Stay ahead of algorithm changes, new formats, automation opportunities and performance trends — ensuring GPN consistently evolves its media strategy.
- Work closely with CRM, SEO, Retail Media, Brand, Creative, and e‑Commerce teams to ensure holistic go‑to‑market execution across channels.
- Partner with In‑Market teams to align messaging, budgets, campaign timings, and audience strategies.
- Facilitate alignment sessions (weekly/monthly) to ensure performance learnings and recommendations flow across teams.
- Share insights and best practices across regions and functions to drive consistency and capability‑building across Europe.
- Manage media agencies and platform partners (Google, Meta, TikTok, affiliates), ensuring clear objectives, accountability, and performance standards.
- Evaluate media partner performance, challenge assumptions, and push for continuous improvement.
- Ensure documentation of learnings, playbooks, media frameworks, and optimisation guidelines — helping scale performance marketing maturity across markets.
- Proactively identify new platforms, formats, tactics, and betas to fuel incremental growth.
- Test emerging channels (e.g., TikTok performance ads, YouTube automation, retail media formats) and build frameworks to scale successful experiments.
- Champion a culture of experimentation, ensuring hypotheses, test design, measurement windows, and success criteria are documented.
- Recommend changes to process, workflows, and reporting structures to increase efficiency and capability.
- 3–5 years of hands‑on experience managing digital/performance media, ideally across Google Ads, Meta Ads, YouTube, Display/Programmatic, and Affiliates.
- Strong analytical mindset; proficiency with GA4, Looker Studio, Power BI, Google Ads, Meta Ads Manager, and tag/pixel management.
- Strong understanding of attribution, conversion tracking, bidding strategies, and media efficiency metrics.
- Experience managing agencies and evaluating partner performance.
- Strong communicator able to translate data into clear strategic recommendations for non‑technical stakeholders.
- Highly collaborative with strong stakeholder management skills across creative, brand, trading, analytics, and market teams.
- Proactive mindset with a passion for testing, learning, challenging current ways of working, and driving continuous improvement.
- Ability to manage multiple projects and priorities in a fast‑paced, rapidly evolving environment.
If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!
Where and how you will workThe opportunity will be based in [location not specified] with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work‑life balance.
What we would like to offer you!The opportunity to develop your career on a global stage, continuous learning through an on‑demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401(k).
About GlanbiaThe Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award‑winning and market‑leading products in 130 countries worldwide. At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. At Glanbia, our culture celebrates individuality, knowing that together we are more.
Additional Information- Seniority Level: Mid‑Senior level
- Employment Type: Full‑time
- Job Function: Marketing
- Industries: Food and Beverage Services
Performance Media Manager employer: Glanbia
Contact Detail:
Glanbia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Media Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially since Glanbia is all about nutrition and performance. Tailor your answers to show how you fit into their mission.
✨Tip Number 3
Showcase your skills with a portfolio or case studies. If you've run successful media campaigns before, bring them up! This will help you stand out and demonstrate your hands-on experience in performance media.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the Glanbia team and contributing to their goals.
We think you need these skills to ace Performance Media Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Media Manager role. Highlight your relevant experience in digital media and analytics, and show us how your skills align with our mission at Glanbia.
Show Your Passion: We love candidates who are genuinely excited about performance media and nutrition. Share your enthusiasm in your application by mentioning any personal projects or experiences that showcase your passion for the industry.
Be Data-Driven: Since this role is all about analytics, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to drive successful media campaigns in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you're serious about joining our dynamic team!
How to prepare for a job interview at Glanbia
✨Know Your Media Inside Out
Make sure you brush up on your knowledge of digital media platforms like Google Ads, Meta Ads, and YouTube. Be ready to discuss specific campaigns you've managed and the results they achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Data is Your Best Friend
Since this role is all about performance, come prepared with examples of how you've used data to drive decisions. Whether it's optimising a campaign or identifying new opportunities, being able to translate data into actionable insights will impress your interviewers.
✨Show Off Your Collaborative Spirit
This position requires working closely with various teams, so highlight your experience in cross-functional collaboration. Share stories that demonstrate your ability to communicate effectively with non-technical stakeholders and how you’ve driven projects forward as part of a team.
✨Be Ready to Challenge the Norm
Glanbia is looking for someone who can innovate and challenge existing strategies. Prepare to discuss times when you've identified under-performing tactics and proposed new approaches. This will show that you’re proactive and ready to contribute to a culture of experimentation.
