Shopper Activation Strategist – Trade Marketing in London

Join this dynamic team focused on delivering better nutrition for every step of life’s journey.

The Opportunity

GPN is the world’s leading sports nutrition business, driven by a mission to inspire people everywhere to achieve their performance goals. Our portfolio includes some of the industry’s most trusted global brands, with Optimum Nutrition proudly standing as the UK’s #1 sports nutrition brand, alongside Isopure, BSN, and Nutramino. As a values‑led organisation, we are committed to delivering sustainable business performance the right way—balancing high growth ambition with responsibility, integrity, and long‑term category value creation.

The Shopper & Trade Marketing Executive will play a key role in delivering best‑in‑class activation across Holland & Barrett, Gyms, and High Street customers. This role partners closely with the Sales & Marketing teams to translate brand and category strategies into compelling, insight‑led retail execution that drives visibility, conversion, and sustainable growth. The role sits at the centre of Sales, Category, and Brand teams, supporting day‑to‑day activation delivery while helping to embed trade marketing excellence into the UK business.

Responsibilities

• Shopper & Customer Activation

• Develop and execute shopper‑led activation plans across Holland & Barrett, Gyms, and High Street accounts.
• Adapt brand toolkits into customer‑specific activation assets, POS solutions, and digital content.
• Ensure all touchpoints reflect brand guidelines while meeting retailer requirements.
• Partner with Sales to support sell‑in of activation plans and NPD launches.

• Support the development of the annual and quarterly customer activation calendars.
• Lead the execution of in‑store and online visibility initiatives, including POS, feature space, sampling activations, and gym outreach via our agency.
• Track activation performance and support the creation of post‑campaign reviews and ROI analysis.

• Work closely with NAMs to prepare retailer presentations, activation stories, and sell‑in decks.
• Collaborate with brand, category, and digital teams to ensure alignment on messaging, strategy, and performance KPIs.
• Build strong relationships with retailer marketing contacts where appropriate (subject to Sales lead).
• Support NPD sell‑in with activation plans, launch POS, merchandising briefs, and digital content packs.
• Ensure all launch activity is delivered on time, accurate, and aligned with retailer windows and range reviews.
• Support digital shelf excellence across H&B, High Street.com (content accuracy, SEO titles, imagery, compliance).
• Coordinate digital campaigns where applicable, measuring uplift in visibility and conversion.

• Support budget tracking for shopper and activation spend within the remit of assigned customers.
• Ensure all activities follow agreed trade marketing processes and promotional guideline standards.
• Maintain internal documentation including trackers, calendars, and creative asset archives.

The Skills you will bring to the team

• Strong understanding of the retail environment—ideally including H&B, speciality retail, or High Street.
• Highly organised with strong project management skills and attention to detail.
• Comfortable working cross‑functionally in a fast‑paced commercial environment.
• Strong communication and relationship‑building skills.
• Ability to create compelling customer presentations and activation stories.
• Experience in Trade Marketing, Shopper Marketing, or Retail Activation (in FMCG, Retail, or Health & Wellness).
• Experience supporting Gym/Gym chain partners or specialist retail channels.
• Exposure to digital retail media, digital shelf optimisation or ecommerce activation.

Where and how you will work

The opportunity will be based in London with hybrid working arrangements available which offer you a greater choice in how you work and live, giving you a better work-life balance.

What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.

About Glanbia

Glanbia is a better nutrition company with three divisions: Performance Nutrition, Health & Nutrition and Dairy Nutrition. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 5800 people, work with global food and beverage companies, and sell our award-winning and market-leading brands and ingredients in more than 100 countries worldwide.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. At Glanbia, our culture celebrates individuality, knowing that together we are more.