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For Companies At a Glance
- Tasks: Maximise brand visibility and drive conversion at retail points across Europe.
- Company: Join a leading sports nutrition brand with a focus on innovation.
- Benefits: Competitive salary, health benefits, hybrid work, and career development opportunities.
- Why this job: Make a real impact in shopper marketing while working in a dynamic environment.
- Qualifications: 8+ years in shopper or trade marketing, strong project management skills.
- Other info: Work in Dublin or London with flexible arrangements for better work-life balance.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity
To maximise brand visibility and conversion at point of sale, driving consistent premium brand credentials across the region to support rate of sale and market share gains. A vacancy has arisen for a Senior Shopper Manager, Continental Europe in Dublin, Ireland or London, UK, on a permanent basis.
- Drive brand visibility & conversion to purchase
- Develop and implement a shopper marketing strategy that will maximise Optimum Nutrition’s stand out in retail, both online and offline
- Support conversion to purchase through educational content at point of sale and bringing category shopper-based-design principles to life, collaborating closely with Senior Category Manager
- Collaborate with sales teams to align shopper marketing initiatives with commercial priorities
- Partnership with E-Commerce COE on Retail Media initiatives, opportunities and execution
- Develop regional best practice framework and drive consistency
- Create and roll out frameworks, toolkits, and guidelines to drive best-in-class shopper marketing across markets – both for ongoing shopper activations and for innovation or campaign-specific activations
- Drive quality of local market activations, ensuring consistent brand execution across physical and digital retail touchpoints, in keeping with brand guidelines
- Provide consultancy support for local teams developing shopper marketing plans to support specific retailers (eg. Decathlon) or campaigns (eg. Optimum Advantage), bringing an omni-channel lens and digital first thinking to represent the consumer
- Develop and embed measurement framework to capture learnings
- Share insights and learnings across the region to elevate execution standards region-wide
- Train and develop local teams to deliver best in class shopper and maximise return on spend
- Drive economies of scale and pan-regional efficiencies
- Identify opportunities to consolidate requirements across regions to drive cost efficiency
- Identify and agree agency partnerships to support shopper marketing needs across the region, with the support of procurement and local market trade marketing
- Manage budget to maximise return on investment
The Skills you will bring to the team
- Experience: 8+ years in shopper marketing, or trade marketing within FMCG or sports nutrition
- Proven ability to manage multi-country projects and deliver consistent brand execution
- Strong understanding of retail environments and shopper behaviour, including European retail landscapes
- Excellent stakeholder management and influencing skills
- Budget management and agency leadership experience
- Languages: Fluent English required. Additional languages desirable (French, Dutch, Spanish and/or Italian as priority)
Skills:
- A passion for fitness, nutrition and wellbeing
- Strategic thinker, able to define a vision and rally teams to deliver around it
- Strong project management skills and the ability to work independently and proactively
- A collaborative mindset, able to work cross-functionally to influence and to make things happen
- The ability to thrive in a fast paced, high growth environment
- Strong problem solving skills, a flexible mindset and a drive to make things happen - with a willingness to proactively build and implement frameworks/ ways of working where they don’t exist and would add value
- A strong creative eye, and attention to detail, able to step change our shopper communications
- Eagerness to challenge the status quo to ‘find a better way’ and to come up with new ideas for better activations
Where and how you will work
The opportunity will be based in Dublin, Ireland or London, UK with hybrid working arrangements which allows you a greater choice in how you work and live, giving you a better work-life balance.
What we would like to offer you!
The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.
Senior Shopper Manager in London employer: Glanbia
Contact Detail:
Glanbia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Shopper Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their shopper marketing strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your creativity! When discussing past projects, highlight innovative solutions you've implemented in shopper marketing. Companies love candidates who can think outside the box and bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Senior Shopper Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Shopper Manager role. Highlight your experience in shopper marketing and any relevant projects you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about fitness and nutrition, and how you can drive brand visibility. Keep it engaging and personal – we love a good story!
Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just responsibilities. Quantify your successes where possible, like increased market share or successful campaigns. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Glanbia
✨Know Your Shopper Marketing Inside Out
Make sure you brush up on your shopper marketing knowledge, especially within the FMCG and sports nutrition sectors. Be ready to discuss specific strategies you've implemented in the past and how they drove brand visibility and conversion.
✨Showcase Your Collaborative Spirit
This role requires a lot of cross-functional collaboration. Prepare examples of how you've worked with sales teams or other departments to align marketing initiatives with commercial priorities. Highlight your stakeholder management skills!
✨Bring Data to the Table
Be prepared to discuss how you've developed measurement frameworks in previous roles. Share insights on how you've used data to capture learnings and elevate execution standards. This will show your analytical side and strategic thinking.
✨Demonstrate Your Creative Problem-Solving Skills
Think of instances where you've challenged the status quo or implemented new frameworks that added value. This role values creativity and flexibility, so be ready to share your innovative ideas for shopper activations.
