At a Glance
- Tasks: Lead innovative content strategies for top nutrition brands, blending creativity with data-driven insights.
- Company: Join Glanbia, a global leader in better nutrition with a diverse and inclusive culture.
- Benefits: Enjoy hybrid working, competitive salary, health benefits, and continuous learning opportunities.
- Other info: Be part of a dynamic team that values creativity and collaboration across international markets.
- Why this job: Make a real impact in the digital content landscape while promoting health and fitness.
- Qualifications: 10+ years in marketing with strong digital expertise and a passion for nutrition.
The predicted salary is between 60000 - 80000 £ per year.
Join this dynamic team focused on delivering better nutrition for every step of life's journey.
The Opportunity
At Glanbia Performance Nutrition (GPN), we are on a mission to revolutionise content for the digitally savvy consumer across our Optimum Nutrition and Isopure brands. This role will lead how we blend the ‘art and science’ of content development by leveraging cutting‑edge insights from large language models (LLMs), search data, and deep consumer understanding. You’ll be at the forefront of how we craft content that not only captures attention but also drives engagement, creating a seamless fusion of creative and analytical approaches.
The ideal candidate will be responsible for spearheading our content strategy across the International region, ensuring it resonates with diverse audiences. They will need to have a deep understanding of the various communication platforms within the region and possess the skills to craft content that aligns with regional preferences and trends. This role requires someone who is passionate about using data‑driven insights to create compelling narratives and can adapt content to meet the unique demands of the fast‑evolving digital landscape.
Responsibilities
- Take full ownership of developing and executing a groundbreaking, data‑driven content strategy across International markets (GB, India, China, and Australia are lead markets). You'll guide and influence senior stakeholders to adopt this innovative approach.
- Lead the creation of ‘evergreen’ and educational content that establishes the brand as a thought leader in the industry. Your leadership will be pivotal in changing how we develop and manage content.
- Take full responsibility for developing bold, innovative content strategies for product launches and other key business initiatives. You will drive change by reimagining how content supports new products, creating breakthrough ideas that excite and engage our audience while building brand equity.
- Own the evolution of our social and digital tone of voice, inspiring teams to execute with creativity and consistency while driving a more authentic and engaging communication style across all channels.
- Oversee the creation and continuous optimisation of digital content that moves beyond traditional approaches. You will lead the charge in redefining how content is produced, optimised, and measured.
- Build strong partnerships with senior marketing leaders across the International business, championing a new way of working.
- Line manager to International Assistant Brand Manager – supporting, mentoring, and guiding them in functional and leadership best practice.
The Skills you will bring to the team
- 10 years+ marketing experience with proven and tangible impact on previous business with a strong blend of strategic thinking and creative flair.
- Multi-channel digital expertise and trend awareness. Able to demonstrate where digital insight and consumer behaviour has shaped creative output whilst keeping pace with changing external landscape.
- Experience understanding how to create content in a digital-first environment. Using LLMs and search data to provide content that speaks to these tools as well as to consumers.
- Ability to articulate brand strategy, adapt into compelling plans and recommend how to optimise for future growth.
- A proven team leader who can mentor and collaborate with the wider business to grow, whilst also influencing senior leaders.
- Highly self‑motivated, naturally curious and with a strong ability to drive change.
- A passion for sports, fitness, and nutrition as a cultural space.
Where and how you will work
The opportunity will be based in London with hybrid working arrangements available which offer you a greater choice in how you work and live, giving you a better work‑life balance.
What we would like to offer you!
The opportunity to develop your career on a global stage, continuous learning through an on‑demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.
About Glanbia
Glanbia is a better nutrition company with three divisions: Performance Nutrition, Health & Nutrition, and Dairy Nutrition. Collectively and with our partners, we offer an incredible breadth of expertise in nutrition. We employ a team of 5800 people, work with global food and beverage companies, and sell our award‑winning and market‑leading brands and ingredients in more than 100 countries worldwide.
At Glanbia, we celebrate diversity because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, and we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. At Glanbia, our culture celebrates individuality, knowing that together we are more.
Content Marketing Manager in London employer: Glanbia
Glanbia Performance Nutrition is an exceptional employer that champions innovation and creativity in the field of content marketing. With a strong focus on employee growth, we offer continuous learning opportunities and a competitive compensation package, all within a vibrant work culture that values diversity and collaboration. Based in London, our hybrid working arrangements provide the flexibility needed for a balanced lifestyle, making it an ideal place for passionate individuals to thrive in their careers while contributing to our mission of better nutrition.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in content marketing. Use it as a conversation starter during interviews to demonstrate your expertise and creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their mission of delivering better nutrition and engaging diverse audiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Content Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Content:When you're writing your application, let your enthusiasm for content marketing shine through! We want to see how your passion aligns with our mission to revolutionise content for the digitally savvy consumer.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing and content strategy. We’re looking for someone who can blend creativity with data-driven insights, so don’t hold back on showcasing your achievements!
Be Authentic:We value authenticity, so be yourself in your application. Share your unique perspective on how you can contribute to our team and the exciting projects we have at Glanbia Performance Nutrition.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this fantastic opportunity to join our dynamic team.
How to prepare for a job interview at Glanbia
✨Know Your Content Inside Out
Before the interview, dive deep into Glanbia's brands, especially Optimum Nutrition and Isopure. Familiarise yourself with their current content strategies and recent campaigns. This will not only show your genuine interest but also help you discuss how your experience aligns with their mission to revolutionise content.
✨Showcase Your Data-Driven Approach
Prepare examples of how you've used data to shape content strategies in the past. Be ready to discuss specific metrics or insights that led to successful campaigns. This will demonstrate your ability to blend creativity with analytical thinking, which is crucial for this role.
✨Understand Regional Nuances
Since the role involves international markets, brush up on the cultural and digital trends in GB, India, China, and Australia. Highlight any previous experience you have in these regions and how you adapted content to resonate with diverse audiences.
✨Be Ready to Lead and Inspire
As a potential team leader, think about how you can motivate and mentor others. Prepare to share your leadership style and how you've successfully influenced senior stakeholders in previous roles. This will showcase your capability to drive change and foster collaboration.
