At a Glance
- Tasks: Lead innovative content strategies and engage diverse audiences across international markets.
- Company: Join Glanbia, a leader in nutrition with a dynamic and inclusive culture.
- Benefits: Competitive salary, health benefits, hybrid work options, and continuous learning opportunities.
- Other info: Mentor a team while driving change in a fast-evolving digital landscape.
- Why this job: Be at the forefront of content marketing, blending creativity with data-driven insights.
- Qualifications: 10+ years in marketing, strong digital expertise, and a passion for sports and nutrition.
The predicted salary is between 60000 - 80000 € per year.
Join this dynamic team focused on delivering better nutrition for every step of life’s journey.
The Opportunity
At Glanbia Performance Nutrition (GPN) we are on a mission to revolutionise content for the digitally savvy consumer. This role will lead how we blend the ‘art and science’ of content development by leveraging cutting-edge insights from large language models (LLMs), search data and deep consumer understanding. You’ll be at the forefront of how we craft content that not only captures attention, but also drives engagement, creating a seamless fusion of creative and analytical approaches. The ideal candidate will be responsible for spearheading our content strategy across the International region, ensuring it resonates with diverse audiences. They will need to have a deep understanding of the various communication platforms within the region and possess the skills to craft content that aligns with regional preferences and trends. This role requires someone who is passionate about using data-driven insights to create compelling narratives and can adapt content to meet the unique demands of fast-evolving digital landscape.
Responsibilities
- Take full ownership of developing and executing a groundbreaking, data-driven content strategy across International markets (GB, India, China and Australia are lead markets). You'll guide and influence senior stakeholders to adopt this innovative approach.
- Lead the creation of ‘evergreen’ and educational content that establishes the brand as a thought leader in the industry. Your leadership will be pivotal in changing how we develop and manage content.
- Take full responsibility for developing bold, innovative content strategies for product launches and other key business initiatives. You will drive change by reimagining how content supports new products, creating breakthrough ideas that excite and engage our audience while building brand equity.
- Own the evolution of our social and digital tone of voice, inspiring teams to execute with creativity and consistency while driving a more authentic and engaging communication style across all channels.
- Oversee the creation and continuous optimisation of digital content that moves beyond traditional approaches. You will lead the charge in redefining how content is produced, optimised, and measured.
- Build strong partnerships with senior marketing leaders across the International business, championing a new way of working.
- Line manager to International Assistant Brand Manager – supporting, mentoring and guiding them in functional and leadership best practice.
The Skills you will bring to the team
- 10 years+ marketing experience with proven and tangible impact on previous business with a strong blend of strategic thinking and creative flair.
- Multi-channel digital expertise and trend awareness. Able to demonstrate where digital insight and consumer behaviour has shaped creative output whilst keeping pace with changing external landscape.
- Experience understanding how to create content in a digital-first environment. Using LLMs and search data to provide content that speaks to these tools as well as to consumers.
- Ability to articulate brand strategy, adapt into compelling plans and recommend how to optimise for future growth.
- A proven team leader who can mentor and collaborate with the wider business to grow, whilst also influencing senior leaders.
- Highly self-motivated, naturally curious and with a strong ability to drive change.
- A passion for sports, fitness and nutrition as a cultural space.
Where and how you will work
The opportunity will be based in London with hybrid working arrangements available which offer you a greater choice in how you work and live, giving you a better work-life balance.
What we would like to offer you!
The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.
About Glanbia
Glanbia is a better nutrition company with three divisions: Performance Nutrition, Health & Nutrition and Dairy Nutrition. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 5800 people, work with global food and beverage companies, and sell our award-winning and market-leading brands and ingredients in more than 100 countries worldwide.
At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. At Glanbia, our culture celebrates individuality, knowing that together we are more.
Content Marketing Manager employer: Glanbia
Glanbia is an exceptional employer that champions innovation and creativity in the field of content marketing, particularly within the vibrant city of London. With a strong commitment to employee growth, we offer continuous learning opportunities and a competitive compensation package, all while fostering a diverse and inclusive work culture that values individuality. Join us to be part of a dynamic team dedicated to revolutionising nutrition and making a meaningful impact on consumers' lives across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it’s relevant to content marketing. Use platforms like your own website or social media to showcase your creativity and analytical prowess.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their mission of delivering better nutrition. Be ready to discuss how you can drive change and innovate in content strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search and genuinely interested in joining our team.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for content marketing and nutrition shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at Glanbia.
Tailor Your Content:Make sure to customise your application to reflect how your experience aligns with our mission. Highlight specific examples of how you've used data-driven insights to create compelling content in your previous roles.
Be Creative:Don’t be afraid to showcase your creative flair! Use engaging language and a unique tone that reflects your personality. Remember, we’re looking for someone who can blend creativity with analytical thinking.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at Glanbia
✨Know Your Content Inside Out
Before the interview, dive deep into Glanbia's content strategy and recent campaigns. Familiarise yourself with their tone of voice and how they engage with their audience. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Data-Driven Approach
Prepare examples of how you've used data to shape content strategies in the past. Be ready to discuss specific metrics that demonstrate your impact. Glanbia is looking for someone who can blend creativity with analytics, so highlight your ability to leverage insights from LLMs and search data.
✨Demonstrate Your Leadership Skills
As a potential team leader, be prepared to share your experiences in mentoring and guiding teams. Discuss how you've influenced senior stakeholders in previous roles and how you plan to inspire the team at Glanbia. They want to see your collaborative spirit and ability to drive change.
✨Stay Current with Digital Trends
Glanbia values a candidate who understands the fast-evolving digital landscape. Brush up on the latest trends in content marketing and be ready to discuss how you've adapted your strategies accordingly. Showing that you're proactive about staying informed will set you apart.
