At a Glance
- Tasks: Create and execute shopper-led marketing plans for top brands in sports nutrition.
- Company: Join Glanbia, a leader in global sports nutrition with a commitment to better health.
- Benefits: Enjoy hybrid working, competitive salary, staff discounts, and a focus on career development.
- Other info: Work in a diverse environment that values individuality and offers growth opportunities.
- Why this job: Make an impact in the fast-paced world of retail and sports nutrition.
- Qualifications: Experience in trade or shopper marketing, strong communication skills, and project management abilities.
The predicted salary is between 30000 - 40000 € per year.
Join this dynamic team focused on delivering better nutrition for every step of life’s journey.
The Opportunity
GPN is the world’s leading sports nutrition business, driven by a mission to inspire people everywhere to achieve their performance goals. Our portfolio includes some of the industry’s most trusted global brands, with Optimum Nutrition proudly standing as the UK’s #1 sports nutrition brand, alongside Isopure, BSN, and Nutramino. As a values‑led organisation, we are committed to delivering sustainable business performance the right way—balancing high growth ambition with responsibility, integrity, and long‑term category value creation. The Shopper & Trade Marketing Executive will play a key role in delivering best‑in‑class activation across Holland & Barrett, Gyms, and High Street customers. This role partners closely with the Sales & Marketing teams to translate brand and category strategies into compelling, insight‑led retail execution that drives visibility, conversion, and sustainable growth. The role sits at the centre of Sales, Category, and Brand teams, supporting day‑to‑day activation delivery while helping to embed trade marketing excellence into the UK business.
Responsibilities
- Shopper & Customer Activation: Develop and execute shopper‑led activation plans across Holland & Barrett, Gyms, and High Street accounts. Adapt brand toolkits into customer‑specific activation assets, POS solutions, and digital content. Ensure all touchpoints reflect brand guidelines while meeting retailer requirements. Partner with Sales to support sell‑in of activation plans and NPD launches.
- Trade Marketing Planning & Delivery: Support the development of the annual and quarterly customer activation calendars. Lead the execution of in‑store and online visibility initiatives, including POS, feature space, sampling activations, and gym outreach via our agency. Track activation performance and support the creation of post‑campaign reviews and ROI analysis.
- Customer Partnership & Cross‑Functional Support: Work closely with NAMs to prepare retailer presentations, activation stories, and sell‑in decks. Collaborate with brand, category, and digital teams to ensure alignment on messaging, strategy, and performance KPIs. Build strong relationships with retailer marketing contacts where appropriate (subject to Sales lead).
- NPD Launch Excellence: Support NPD sell‑in with activation plans, launch POS, merchandising briefs, and digital content packs. Ensure all launch activity is delivered on time, accurate, and aligned with retailer windows and range reviews.
- Digital & Omnichannel Execution: Support digital shelf excellence across H&B, High Street.com (content accuracy, SEO titles, imagery, compliance). Coordinate digital campaigns where applicable, measuring uplift in visibility and conversion.
- Budget, Process & Governance: Support budget tracking for shopper and activation spend within the remit of assigned customers. Ensure all activities follow agreed trade marketing processes and promotional guideline standards. Maintain internal documentation including trackers, calendars, and creative asset archives.
The Skills you will bring to the team:
- Strong understanding of the retail environment—ideally including H&B, speciality retail, or High Street.
- Highly organised with strong project management skills and attention to detail.
- Comfortable working cross‑functionally in a fast‑paced commercial environment.
- Strong communication and relationship‑building skills.
- Ability to create compelling customer presentations and activation stories.
- Experience in Trade Marketing, Shopper Marketing, or Retail Activation (in FMCG, Retail, or Health & Wellness).
- Experience supporting Gym/Gym chain partners or specialist retail channels.
- Exposure to digital retail media, digital shelf optimisation or ecommerce activation.
Where and how you will work:
The opportunity will be based in London with hybrid working arrangements available which offer you a greater choice in how you work and live, giving you a better work-life balance.
What we would like to offer you!
The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.
About Glanbia:
Glanbia is a better nutrition company with three divisions: Performance Nutrition, Health & Nutrition and Dairy Nutrition. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 5800 people, work with global food and beverage companies, and sell our award-winning and market-leading brands and ingredients in more than 100 countries worldwide.
At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. At Glanbia, our culture celebrates individuality, knowing that together we are more.
Category & Shopper Executive employer: Glanbia
Glanbia is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work environment in London with hybrid working arrangements for a better work-life balance. With a commitment to continuous learning and a competitive compensation package, including generous family leave and health benefits, Glanbia fosters a culture of diversity and collaboration, making it an ideal place for those looking to make a meaningful impact in the nutrition industry.
StudySmarter Expert Advice🤫
We think this is how you could land Category & Shopper Executive
✨Tip Number 1
Get to know the company inside out! Research Glanbia's values, mission, and products. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to trade marketing and shopper activation. Use the STAR method to structure your answers and highlight your relevant experience.
✨Tip Number 4
Follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Category & Shopper Executive
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Shopper & Trade Executive role. Highlight your experience in trade marketing and shopper activation, and show us how you can bring value to our team at Glanbia.
Showcase Your Skills:We want to see your project management skills shine! Include specific examples of how you've successfully executed retail activation plans or collaborated with cross-functional teams in your previous roles.
Be Authentic:Let your personality come through in your application. We value individuality, so don’t be afraid to share your unique perspective on nutrition and how it aligns with our mission at Glanbia.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Glanbia
✨Know Your Brands
Before the interview, dive deep into Glanbia's portfolio, especially Optimum Nutrition and its competitors. Understanding their unique selling points and how they fit into the market will help you articulate your insights during the discussion.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've managed projects in fast-paced environments. Highlight your organisational skills and attention to detail, as these are crucial for the Shopper & Trade Executive role.
✨Prepare for Cross-Functional Collaboration
Think of instances where you've successfully worked with different teams, like Sales or Marketing. Be prepared to share how you built relationships and aligned strategies, as this role requires strong collaboration across various departments.
✨Demonstrate Digital Savvy
Since digital execution is key, brush up on your knowledge of digital retail media and e-commerce activation. Be ready to discuss any relevant experience you have in optimising digital content or running campaigns that drove visibility and conversion.
