At a Glance
- Tasks: Lead shopper activation plans and collaborate with sales and marketing teams for impactful retail execution.
- Company: Join Glanbia, a global leader in sports nutrition committed to better nutrition for all.
- Benefits: Enjoy hybrid working, competitive salary, health benefits, and staff discounts.
- Other info: Dynamic work environment with opportunities for continuous learning and career growth.
- Why this job: Make a real impact in the sports nutrition industry while developing your career on a global stage.
- Qualifications: Experience in trade marketing or retail activation, strong communication skills, and project management abilities.
The predicted salary is between 45000 - 55000 £ per year.
Join this dynamic team focused on delivering better nutrition for every step of life's journey.
The Opportunity
GPN is the world’s leading sports nutrition business, driven by a mission to inspire people everywhere to achieve their performance goals. Our portfolio includes some of the industry’s most trusted global brands, with Optimum Nutrition proudly standing as the UK’s #1 sports nutrition brand, alongside Isopure, BSN, and Nutramino. As a values‑led organisation, we are committed to delivering sustainable business performance the right way—balancing high growth ambition with responsibility, integrity, and long‑term category value creation.
The Shopper & Trade Marketing Executive will play a key role in delivering best‑in‑class activation across Holland & Barrett, Gyms, and High Street customers. This role partners closely with the Sales & Marketing teams to translate brand and category strategies into compelling, insight‑led retail execution that drives visibility, conversion, and sustainable growth. The role sits at the centre of Sales, Category, and Brand teams, supporting day‑to‑day activation delivery while helping to embed trade marketing excellence into the UK business.
Responsibilities
- Shopper & Customer Activation
- Develop and execute shopper‑led activation plans across Holland & Barrett, Gyms, and High Street accounts.
- Adapt brand toolkits into customer‑specific activation assets, POS solutions, and digital content.
- Ensure all touchpoints reflect brand guidelines while meeting retailer requirements.
- Partner with Sales to support sell‑in of activation plans and NPD launches.
- Trade Marketing Planning & Delivery
- Support the development of the annual and quarterly customer activation calendars.
- Lead the execution of in‑store and online visibility initiatives, including POS, feature space, sampling activations, and gym outreach via our agency.
- Track activation performance and support the creation of post‑campaign reviews and ROI analysis.
- Customer Partnership & Cross‑Functional Support
- Work closely with NAMs to prepare retailer presentations, activation stories, and sell‑in decks.
- Collaborate with brand, category, and digital teams to ensure alignment on messaging, strategy, and performance KPIs.
- Build strong relationships with retailer marketing contacts where appropriate (subject to Sales lead).
- Support NPD sell‑in with activation plans, launch POS, merchandising briefs, and digital content packs.
- Ensure all launch activity is delivered on time, accurate, and aligned with retailer windows and range reviews.
- Support digital shelf excellence across H&B, High Street.com (content accuracy, SEO titles, imagery, compliance).
- Coordinate digital campaigns where applicable, measuring uplift in visibility and conversion.
- Budget, Process & Governance
- Support budget tracking for shopper and activation spend within the remit of assigned customers.
- Ensure all activities follow agreed trade marketing processes and promotional guideline standards.
- Maintain internal documentation including trackers, calendars, and creative asset archives.
The Skills you will bring to the team
- Strong understanding of the retail environment—ideally including H&B, speciality retail, or High Street.
- Highly organised with strong project management skills and attention to detail.
- Comfortable working cross‑functionally in a fast‑paced commercial environment.
- Strong communication and relationship‑building skills.
- Ability to create compelling customer presentations and activation stories.
- Experience in Trade Marketing, Shopper Marketing, or Retail Activation (in FMCG, Retail, or Health & Wellness).
- Experience supporting Gym/Gym chain partners or specialist retail channels.
- Exposure to digital retail media, digital shelf optimisation or ecommerce activation.
Where and how you will work
The opportunity will be based in London with hybrid working arrangements available which offer you a greater choice in how you work and live, giving you a better work‑life balance.
What we would like to offer you!
The opportunity to develop your career on a global stage, continuous learning through an on‑demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.
About Glanbia
Glanbia is a better nutrition company with three divisions: Performance Nutrition, Health & Nutrition and Dairy Nutrition. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 5800 people, work with global food and beverage companies, and sell our award‑winning and market‑leading brands and ingredients in more than 100 countries worldwide. At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. At Glanbia, our culture celebrates individuality, knowing that together we are more.
Shopper & Trade Activation Lead — Hybrid London employer: Glanbia Nutritionals, Inc.
Glanbia is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture in the heart of London. With hybrid working arrangements, competitive compensation packages, and a commitment to continuous learning, employees are empowered to thrive both personally and professionally. Join us to be part of a diverse team dedicated to delivering better nutrition while enjoying generous benefits and a supportive environment.
Contact Details:
Glanbia Nutritionals, Inc. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Shopper & Trade Activation Lead — Hybrid London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Glanbia or similar companies. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their mission and values, and think about how your skills align with their goals. Practice answering common interview questions, but also be ready to discuss specific examples of your past work that relate to shopper and trade marketing.
✨Tip Number 3
Showcase your creativity! When discussing activation plans or marketing strategies, bring fresh ideas to the table. Think about how you can adapt brand toolkits into customer-specific assets. This will demonstrate your understanding of the role and your ability to think outside the box.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. Use this opportunity to reiterate your enthusiasm for the role and mention something specific from the conversation that excited you. It keeps you top of mind and shows your genuine interest.
We think you need these skills to ace Shopper & Trade Activation Lead — Hybrid London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in trade marketing and shopper activation. We want to see how your skills align with our mission of delivering better nutrition!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes in previous roles. We love numbers, so if you can quantify your impact, even better!
Be Authentic:Let your personality shine through in your application. We value integrity and authenticity, so don’t be afraid to show us who you are and why you’re passionate about this role.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our official website. It’s the easiest way for us to keep track of your application and get back to you!
How to prepare for a job interview at Glanbia Nutritionals, Inc.
✨Know Your Brands
Before the interview, dive deep into the brands under Glanbia's umbrella, especially Optimum Nutrition. Understand their unique selling points and how they resonate with customers. This knowledge will help you articulate how you can contribute to their mission of delivering better nutrition.
✨Showcase Your Retail Savvy
Be prepared to discuss your understanding of the retail environment, particularly in relation to Holland & Barrett and High Street accounts. Bring examples of past experiences where you've successfully executed shopper-led activation plans or trade marketing strategies.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Share specific instances where you've collaborated across departments to achieve a common goal. Emphasise your communication skills and how you build relationships with stakeholders.
✨Prepare for Performance Metrics
Familiarise yourself with key performance indicators relevant to trade marketing and shopper activation. Be ready to discuss how you've tracked performance in previous roles and how you would approach ROI analysis for campaigns in this position.
