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For Companies At a Glance
- Tasks: Drive brand visibility and conversion through innovative shopper marketing strategies.
- Company: Join Glanbia, a leader in better nutrition with a diverse and dynamic team.
- Benefits: Enjoy hybrid working, competitive salary, health benefits, and continuous learning opportunities.
- Why this job: Make a real impact on nutrition while developing your career on a global stage.
- Qualifications: 8+ years in shopper marketing with strong project management and stakeholder skills.
- Other info: Embrace a collaborative culture that values diversity and encourages new ideas.
The predicted salary is between 43200 - 72000 £ per year.
Join this dynamic team focused on delivering better nutrition for every step of life’s journey. To maximise brand visibility and conversion at point of sale, driving consistent premium brand credentials across the region to support rate of sale and market share gains.
The Opportunity
A vacancy has arisen for a Senior Shopper Manager, Continental Europe in Dublin, Ireland or London, UK, on a permanent basis.
- Drive brand visibility & conversion to purchase.
- Develop and implement a shopper marketing strategy that will maximise Optimum Nutrition’s stand out in retail, both online and offline.
- Support conversion to purchase through educational content at point of sale and bringing category shopper-based-design principles to life, collaborating closely with Senior Category Manager.
- Collaborate with sales teams to align shopper marketing initiatives with commercial priorities.
- Partnership with E-Commerce COE on Retail Media initiatives, opportunities and execution.
- Develop regional best practice framework and drive consistency.
- Create and roll out frameworks, toolkits, and guidelines to drive best-in-class shopper marketing across markets – both for ongoing shopper activations and for innovation or campaign-specific activations.
- Drive quality of local market activations, ensuring consistent brand execution across physical and digital retail touchpoints, in keeping with brand guidelines.
- Provide consultancy support for local teams developing shopper marketing plans to support specific retailers (eg. Decathlon) or campaigns (eg. Optimum Advantage), bringing an omni-channel lens and digital first thinking to represent the consumer.
- Develop and embed measurement framework to capture learnings.
- Share insights and learnings across the region to elevate execution standards region-wide.
- Train and develop local teams to deliver best in class shopper and maximise return on spend.
- Drive economies of scale and pan-regional efficiencies.
- Identify opportunities to consolidate requirements across regions to drive cost efficiency.
- Identify and agree agency partnerships to support shopper marketing needs across the region, with the support of procurement and local market trade marketing.
- Manage budget to maximise return on investment.
The Skills you will bring to the team
- 8+ years in shopper marketing, or trade marketing within FMCG or sports nutrition.
- Proven ability to manage multi-country projects and deliver consistent brand execution.
- Strong understanding of retail environments and shopper behaviour, including European retail landscapes.
- Excellent stakeholder management and influencing skills.
- Budget management and agency leadership experience.
- Fluent English required. Additional languages desirable (French, Dutch, Spanish and/or Italian as priority).
Skills:
- A passion for fitness, nutrition and wellbeing.
- Strategic thinker, able to define a vision and rally teams to deliver around it.
- Strong project management skills and the ability to work independently and proactively.
- A collaborative mindset, able to work cross-functionally to influence and to make things happen.
- The ability to thrive in a fast paced, high growth environment.
- Strong problem solving skills, a flexible mindset and a drive to make things happen - with a willingness to proactively build and implement frameworks/ ways of working where they don’t exist and would add value.
- A strong creative eye, and attention to detail, able to step change our shopper communications.
- Eagerness to challenge the status quo to ‘find a better way’ and to come up with new ideas for better activations.
If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!
Where and how you will work
The opportunity will be based in Dublin, Ireland or London, UK with hybrid working arrangements which allows you a greater choice in how you work and live, giving you a better work-life balance.
What we would like to offer you!
The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.
About Glanbia
Glanbia is a better nutrition company with three divisions: Performance Nutrition, Health & Nutrition and Dairy Nutrition. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 5800 people, work with global food and beverage companies, and sell our award-winning and market-leading brands and ingredients in more than 100 countries worldwide.
At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. At Glanbia, our culture celebrates individuality, knowing that together we are more.
Senior Shopper Manager in London employer: Glanbia Nutritionals, Inc.
Contact Detail:
Glanbia Nutritionals, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Shopper Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. The more people know you’re looking for a Senior Shopper Manager role, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their shopper marketing strategies and think about how you can contribute. We want you to show them you’re not just another candidate, but the perfect fit for their team!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight your skills in managing multi-country projects and your understanding of retail environments. Confidence is key, so let your passion for fitness and nutrition shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our mission of delivering better nutrition.
We think you need these skills to ace Senior Shopper Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in shopper marketing and how it aligns with the role. We want to see how your skills can drive brand visibility and conversion, so don’t hold back!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to manage multi-country projects and deliver consistent brand execution. Numbers and results speak volumes, so include them where possible!
Be Authentic: Let your passion for fitness, nutrition, and wellbeing shine through in your application. We’re looking for someone who not only has the skills but also shares our values and enthusiasm for making a difference in the industry.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Glanbia Nutritionals, Inc.
✨Know Your Shopper Marketing Inside Out
Make sure you brush up on your shopper marketing knowledge, especially within the FMCG and sports nutrition sectors. Be ready to discuss specific strategies you've implemented in the past and how they drove brand visibility and conversion.
✨Showcase Your Collaborative Spirit
This role requires a lot of cross-functional collaboration. Prepare examples of how you've worked with sales teams or other departments to align marketing initiatives with commercial priorities. Highlight your ability to influence and rally teams around a shared vision.
✨Demonstrate Your Strategic Thinking
Be prepared to talk about your approach to developing and implementing shopper marketing strategies. Think about how you can bring category shopper-based design principles to life and share any frameworks or toolkits you've created that have driven best-in-class marketing.
✨Budget Management Know-How
Since budget management is key for this position, come equipped with examples of how you've maximised return on investment in previous roles. Discuss any experience you have with agency partnerships and how you've driven cost efficiencies across regions.
