At a Glance
- Tasks: Join us as a Marketing Executive to craft and execute dynamic marketing strategies.
- Company: We're a forward-thinking company based in Liverpool, focused on innovative marketing solutions.
- Benefits: Enjoy flexible working options, competitive pay, and opportunities for professional growth.
- Why this job: This role offers hands-on experience in diverse marketing channels and a chance to make an impact.
- Qualifications: Ideal candidates have a degree in Marketing and 1-3 years of relevant experience.
- Other info: Must be located in the Liverpool/Merseyside/Cheshire/Lancs area and able to commute to our office.
The predicted salary is between 28800 - 48000 £ per year.
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We are looking for an experienced and versatile Marketing Executive to join our team. The successful candidate will be responsible for developing and executing comprehensive marketing strategies across various channels, including PPC, SEO, branding, social media, and PR. This role requires a strategic mindset, creative thinking, and strong analytical skills to drive business growth and enhance brand visibility.
You must live in the Liverpool/Merseydide/Cheshire/Lancs region. Able to commute to a remote office in Liverpool (L3 Dock region)
Key Responsibilities for the Marketing Executive:
- Develop and implement integrated marketing strategies that encompass PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization), branding, social media, and PR to achieve business objectives and drive customer acquisition.
- Plan and execute PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising to maximize ROI and generate leads.
- Conduct keyword research, optimize website content, and monitor SEO performance to improve search engine rankings and organic traffic.
- Collaborate with the design team to create engaging branding materials, including logos, brand guidelines, and marketing collateral.
- Manage social media channels, create content calendars, and engage with the audience to build brand awareness and drive engagement.
- Develop and execute PR strategies, including press releases, media relations, and influencer partnerships, to enhance brand reputation and generate positive publicity.
- Analyze marketing data and KPIs to track campaign performance, identify trends, and make data-driven decisions to optimize marketing strategies.
- Stay updated with industry trends, best practices, and emerging technologies in digital marketing to ensure the company remains competitive and innovative.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business goals.
- Manage budgets, timelines, and resources effectively to ensure marketing projects are delivered on time and within budget constraints.
The Qualifications required from the Marketing Executive:
- Bachelor\’s degree in Marketing, Business Administration, or related field.
- Proven experience in developing and implementing successful marketing strategies across PPC, SEO, branding, social media, and PR.
- Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, SEO tools, social media management tools, and PR platforms.
- Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns for performance.
- Excellent communication, presentation, and interpersonal skills.
- Creative thinking with the ability to generate innovative ideas and solutions.
- Strong project management skills with the ability to multitask and prioritize tasks effectively.
- Experience in B2B or B2C marketing is a plus.
- Certifications in digital marketing, PPC, SEO, or related fields are desirable.
this role will suit a versatile ambitious Marketing Executive who has gained 1-3 years work experience and looking to take responsibility for the full marketing activities and gaining a broad understanding of brand development and a wider marketing duties and co-ordinating 3rd parties.
This job description is intended to provide a general overview of the responsibilities and requirements for the position of Marketing Executive. Duties and responsibilities may evolve over time, and management may modify them to meet the changing needs of the business.
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Marketing Executive employer: GK Recruitment
Contact Detail:
GK Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and SEO. This will not only help you during interviews but also show that you're proactive and passionate about the field.
✨Tip Number 2
Network with professionals in the Liverpool/Merseyside area. Attend local marketing events or join online groups to connect with others in the industry, which could lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to share your thought process, the strategies you implemented, and the results achieved, as this demonstrates your hands-on experience.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to drive marketing decisions. Highlight any tools you've used, like Google Analytics, to back up your claims with real examples.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC, SEO, branding, social media, and PR. Use specific examples of campaigns you've worked on and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention how your previous experiences align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive marketing decisions. Mention any tools you are proficient in, such as Google Analytics or SEO tools.
Highlight Creative Thinking: Demonstrate your creative thinking abilities by including examples of innovative marketing strategies you've developed or implemented. This could be unique campaigns or branding materials that stood out in your previous roles.
How to prepare for a job interview at GK Recruitment
✨Showcase Your Marketing Knowledge
Make sure to brush up on the latest trends in PPC, SEO, and social media marketing. Be prepared to discuss specific strategies you've implemented in the past and how they contributed to business growth.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, be ready to talk about how you've used data to drive decisions in your previous roles. Bring examples of KPIs you've tracked and how you optimised campaigns based on your findings.
✨Prepare for Creative Problem-Solving
The company values creative thinking, so think of innovative marketing solutions you've developed. Be ready to share ideas on how you would approach brand development and engagement strategies.
✨Know the Company and Its Competitors
Research the company’s current marketing strategies and its position in the market. Understanding their competitors will help you discuss how you can contribute to enhancing their brand visibility and achieving business objectives.