At a Glance
- Tasks: Drive marketing strategies across PPC, SEO, social media, and PR to boost brand visibility.
- Company: Join a dynamic team in Liverpool focused on innovative marketing solutions.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of a creative environment that values fresh ideas and collaboration.
- Qualifications: Bachelor's degree in Marketing or related field; 1-3 years of experience preferred.
- Other info: Ideal for ambitious marketers eager to expand their skills and take on new challenges.
The predicted salary is between 28800 - 48000 £ per year.
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We are looking for an experienced and versatile Marketing Executive to join our team. The successful candidate will be responsible for developing and executing comprehensive marketing strategies across various channels, including PPC, SEO, branding, social media, and PR. This role requires a strategic mindset, creative thinking, and strong analytical skills to drive business growth and enhance brand visibility.
You must live in the Liverpool/Merseydide/Cheshire/Lancs region. Able to commute to a remote office in Liverpool (L3 Dock region)
Key Responsibilities for the Marketing Executive:
- Develop and implement integrated marketing strategies that encompass PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization), branding, social media, and PR to achieve business objectives and drive customer acquisition.
- Plan and execute PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising to maximize ROI and generate leads.
- Conduct keyword research, optimize website content, and monitor SEO performance to improve search engine rankings and organic traffic.
- Collaborate with the design team to create engaging branding materials, including logos, brand guidelines, and marketing collateral.
- Manage social media channels, create content calendars, and engage with the audience to build brand awareness and drive engagement.
- Develop and execute PR strategies, including press releases, media relations, and influencer partnerships, to enhance brand reputation and generate positive publicity.
- Analyze marketing data and KPIs to track campaign performance, identify trends, and make data-driven decisions to optimize marketing strategies.
- Stay updated with industry trends, best practices, and emerging technologies in digital marketing to ensure the company remains competitive and innovative.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business goals.
- Manage budgets, timelines, and resources effectively to ensure marketing projects are delivered on time and within budget constraints.
The Qualifications required from the Marketing Executive:
- Bachelor\’s degree in Marketing, Business Administration, or related field.
- Proven experience in developing and implementing successful marketing strategies across PPC, SEO, branding, social media, and PR.
- Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, SEO tools, social media management tools, and PR platforms.
- Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns for performance.
- Excellent communication, presentation, and interpersonal skills.
- Creative thinking with the ability to generate innovative ideas and solutions.
- Strong project management skills with the ability to multitask and prioritize tasks effectively.
- Experience in B2B or B2C marketing is a plus.
- Certifications in digital marketing, PPC, SEO, or related fields are desirable.
this role will suit a versatile ambitious Marketing Executive who has gained 1-3 years work experience and looking to take responsibility for the full marketing activities and gaining a broad understanding of brand development and a wider marketing duties and co-ordinating 3rd parties.
This job description is intended to provide a general overview of the responsibilities and requirements for the position of Marketing Executive. Duties and responsibilities may evolve over time, and management may modify them to meet the changing needs of the business.
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Marketing Executive employer: GK Recruitment
Contact Detail:
GK Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and SEO. This will not only help you during interviews but also show that you're proactive and passionate about the field.
✨Tip Number 2
Network with professionals in the Liverpool area who are already working in marketing roles. Attend local events or join online groups to make connections that could lead to referrals or insider information about the job.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to share metrics and results that demonstrate your impact, as this will highlight your analytical skills and ability to drive business growth.
✨Tip Number 4
Research StudySmarter's current marketing strategies and think of innovative ideas you could bring to the table. This shows initiative and a genuine interest in contributing to our team right from the start.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC, SEO, branding, social media, and PR. Use specific examples of campaigns you've worked on and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention how your previous experiences align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive marketing decisions. Mention any tools you are proficient in, such as Google Analytics or SEO tools.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of past collaborations. Describe how you effectively communicated and coordinated with other departments to achieve marketing goals.
How to prepare for a job interview at GK Recruitment
✨Showcase Your Marketing Knowledge
Make sure to brush up on the latest trends in PPC, SEO, and social media marketing. Be prepared to discuss specific strategies you've implemented in the past and how they contributed to business growth.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, be ready to share examples of how you've used data to drive marketing decisions. Discuss any tools you’ve used, like Google Analytics, and how they helped optimise your campaigns.
✨Prepare for Creative Problem-Solving
Think of innovative marketing ideas or solutions you've developed in previous roles. The interviewers will likely want to see your creative thinking in action, so have a few examples ready to share.
✨Understand the Company’s Brand
Research StudySmarter and its brand identity before the interview. Understanding their mission and values will help you align your answers with what they are looking for in a Marketing Executive.