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For Companies At a Glance
- Tasks: Craft and execute social content strategies to drive growth and engagement.
- Company: Join a fast-growing startup making waves in online learning.
- Benefits: Competitive salary, equity, private health insurance, and hybrid working model.
- Why this job: Be part of a dynamic team shaping the future of social media in education.
- Qualifications: Proven success in social content creation and community growth on TikTok and Instagram.
- Other info: Opportunity to work closely with founders and influence brand direction.
The predicted salary is between 36000 - 60000 £ per year.
Role Overview
We’re looking for a Social Growth Manager to help turn our early viral success into a repeatable, high-performance growth engine. In the past 12 months, we’ve grown 10X to 1 million learners a month and generated over 200 million organic views across TikTok and Instagram. Now we’re ready to scale that momentum even further.
You will work directly with the founders and wider marketing team to craft and execute our social content strategy, scale our ambassador programme and build a new wave of creators and influencers who represent Gizmo.
This role is perfect for a creative, self-starting content expert who wants to help shape and expand a brand that is already culturally relevant within online learning communities.
Key Responsibilities
- Develop and test creative strategies including hooks, formats and storytelling ideas that drive growth
- Launch and scale a high-impact user-generated content (UGC) strategy across TikTok and Instagram
- Source, coach, and manage creators and brand ambassadors to generate a consistent flow of viral content
- Own influencer partnerships, including outreach, deal negotiation, creative briefs and performance tracking
- Share user and content insights with product teams to help shape new features
You should have a proven track record of success in social content and community growth, especially on TikTok and Instagram:
- You’ve personally created videos which have hit 1-million+ views, or you’ve managed campaigns that have hit 3m+ views
- You understand social algorithms and what drives engagement
- You have a strong grasp of TikTok and Instagram trends and know how to use them to create compelling content
- You know how to give constructive creative feedback and direction
- You’re hands-on, proactive and excited by ambitious growth goals
Nice-to-Haves
- You have grown or managed accounts with at least 10,000+ followers
- Highly competitive salary
- Substantial equity included – you’ll own a piece of what you’re building
- Hybrid working model with 4 days in our East London office, ideally located between Shoreditch High Street, Old Street, and Liverpool Street stations.
- Private health insurance
- The opportunity to be one of the earliest employees in one of the UK’s fastest-growing startups
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Social Growth Manager employer: Gizmo
Contact Detail:
Gizmo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Growth Manager
✨Tip Number 1
Get your social media game on point! Start by showcasing your creativity on platforms like TikTok and Instagram. Share content that highlights your understanding of trends and engagement strategies, so we can see how you can drive growth for us.
✨Tip Number 2
Network like a pro! Reach out to creators and influencers in the online learning space. Building relationships now can help us see your ability to manage partnerships and grow our ambassador programme when you join the team.
✨Tip Number 3
Show us your results! If you've managed campaigns that have gone viral or created content that’s hit big numbers, make sure to highlight those achievements. We love seeing tangible proof of your success in social content and community growth.
✨Tip Number 4
Apply through our website! It’s the best way to get noticed. Make sure your application reflects your passion for social media and your innovative ideas for scaling our growth. We’re excited to see what you bring to the table!
We think you need these skills to ace Social Growth Manager
Some tips for your application 🫡
Show Your Creative Side: When applying, let your creativity shine through! Share examples of your past work that highlight your ability to create engaging content. We want to see how you can turn ideas into viral sensations!
Tailor Your Application: Make sure to customise your application for the Social Growth Manager role. Highlight your experience with TikTok and Instagram, and how you've driven growth in previous roles. We love seeing how you fit into our vision!
Be Data-Driven: Don’t forget to include any metrics or data that showcase your success in social media growth. Whether it’s views, engagement rates, or follower growth, we want to see the numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Gizmo
✨Know Your Numbers
Before the interview, brush up on your metrics. Be ready to discuss specific campaigns you've worked on, especially those that hit over a million views. This shows you understand what drives growth and can back it up with data.
✨Showcase Your Creativity
Prepare examples of your creative strategies, including hooks and storytelling ideas that have worked in the past. Bring along a portfolio or links to your best content to demonstrate your ability to create engaging material.
✨Understand the Brand
Do your homework on Gizmo and its current social media presence. Familiarise yourself with their tone, style, and recent campaigns. This will help you articulate how you can contribute to their growth and align with their vision.
✨Engagement is Key
Be ready to discuss how you’ve engaged with creators and influencers in the past. Share your approach to building relationships and managing partnerships, as this role will require you to source and coach brand ambassadors effectively.