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For Companies At a Glance
- Tasks: Create and execute social content strategies to drive growth and engagement.
- Company: Join Gizmo, an innovative AI startup revolutionising online learning through gamification.
- Benefits: Enjoy a competitive salary, equity, and a hybrid working model in a vibrant office.
- Why this job: Be part of a fast-growing team shaping the future of learning with creative freedom.
- Qualifications: Proven success in social content creation, especially on TikTok and Instagram.
- Other info: Work directly with founders and help build a community of creators and influencers.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Gizmo is an AI startup on a mission to make learning so easy that anyone can learn anything. We\’re building Duolingo for Anything – a platform that uses gamification and social mechanics to make learning fun. With over 1 million monthly active users and $4M in annual recurring revenue, we\’re already one of the fastest-growing startups in the UK. Backed by leading investors, we recently raised $16M in Series A funding to accelerate our vision of helping 1 billion people learn.
Role Overview
We\’re looking for our first full-time marketing hire to help turn our early viral success into a repeatable, high-performance growth engine. In the past 12 months, we\’ve grown 10X to 1 million learners a month and generated over 200 million organic views across TikTok and Instagram. Now we\’re ready to scale that momentum even further.
You will work directly with the founders to craft and execute our social content strategy, scale our ambassador programme and build a new wave of creators and influencers who represent Gizmo.
This role is perfect for a creative, self-starting content expert who wants to help shape and expand a brand that is already culturally relevant within online learning communities.
Key Responsibilities
- Develop and test creative strategies including hooks, formats and storytelling ideas that drive growth
- Launch and scale a high-impact user-generated content (UGC) strategy across TikTok and Instagram
- Source, coach, and manage creators and brand ambassadors to generate a consistent flow of viral content
- Own influencer partnerships, including outreach, deal negotiation, creative briefs and performance tracking
- Share user and content insights with product teams to help shape new features
- Manage the Gizmo Ambassador community on Discord, announcing prizes, sharing inspiration, and generating excitement
Requirements
You should have a proven track record of success in social content and community growth, especially on TikTok and Instagram:
- You\’ve gone viral with content reaching over 1 million views and have grown or managed accounts with at least 10,000+ followers
- You understand social algorithms and what drives engagement
- You have a strong grasp of TikTok and Instagram trends and know how to use them to create compelling content
- You know how to give constructive creative feedback and direction
- You\’re hands-on, proactive and excited by ambitious growth goals
Benefits
- Highly competitive salary
- Equity included — you\’ll own a piece of what you\’re building
- Hybrid working model with 4 days per week in our London Liverpool Street office
- The opportunity to be one of the earliest employees in one of the UK\’s fastest-growing startups
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Social & Content Creator Marketing Manager | AI Gamification Startup employer: Gizmo
Contact Detail:
Gizmo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social & Content Creator Marketing Manager | AI Gamification Startup
✨Tip Number 1
Familiarise yourself with Gizmo's current social media presence. Analyse their TikTok and Instagram accounts to understand the type of content that resonates with their audience. This will help you tailor your approach and demonstrate your knowledge during any discussions.
✨Tip Number 2
Showcase your creativity by preparing a few content ideas or mock-ups that align with Gizmo's brand and mission. Presenting your vision for potential campaigns can set you apart and highlight your proactive attitude.
✨Tip Number 3
Network with current creators and influencers in the online learning space. Engaging with them can provide insights into successful strategies and may even lead to referrals, which can strengthen your application.
✨Tip Number 4
Prepare to discuss your experience with user-generated content (UGC) strategies. Be ready to share specific examples of how you've successfully implemented UGC in the past, as this is a key focus for the role at Gizmo.
We think you need these skills to ace Social & Content Creator Marketing Manager | AI Gamification Startup
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in social content creation and community growth, especially on platforms like TikTok and Instagram. Include specific metrics that demonstrate your success, such as follower counts and engagement rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for gamification and online learning. Share examples of how you've successfully developed and executed social content strategies in the past, and explain why you're excited about the opportunity at Gizmo.
Showcase Your Creativity: Consider including a portfolio or links to your previous work that showcases your ability to create viral content. Highlight any campaigns that have gone viral and discuss the strategies you used to achieve that success.
Research Gizmo: Familiarise yourself with Gizmo's mission and current social media presence. Understanding their brand voice and recent campaigns will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at Gizmo
✨Showcase Your Creative Strategies
Prepare to discuss specific examples of creative strategies you've developed in the past. Highlight any successful campaigns that drove growth, especially those that went viral on platforms like TikTok and Instagram.
✨Demonstrate Your Understanding of Social Algorithms
Be ready to explain how social media algorithms work and how you've leveraged them to increase engagement. This will show your potential employer that you have a solid grasp of what drives success in social content.
✨Familiarise Yourself with Current Trends
Research the latest trends on TikTok and Instagram before your interview. Being able to discuss these trends and how they can be applied to Gizmo's content strategy will demonstrate your passion and knowledge of the platforms.
✨Prepare for Constructive Feedback Scenarios
Think of examples where you've given constructive feedback to creators or team members. Be prepared to discuss your approach and how it led to improved content quality, as this role requires strong leadership in managing creators.
