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For Companies At a Glance
- Tasks: Lead influencer marketing and social content strategies to drive growth.
- Company: Join Gizmo, an innovative AI startup transforming online learning with gamification.
- Benefits: Enjoy a competitive salary, equity options, and a hybrid working model.
- Why this job: Be part of a fast-growing team shaping the future of learning and creativity.
- Qualifications: Proven success in social content, especially on TikTok and Instagram, with viral experience.
- Other info: Work closely with founders and be one of the first hires in a dynamic startup.
The predicted salary is between 28800 - 42000 £ per year.
Get AI-powered advice on this job and more exclusive features.
This range is provided by Gizmo. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
About Us
Gizmo is an AI startup on a mission to make learning so easy that anyone can learn anything. We\’re building Duolingo for Anything – a platform that uses gamification and social mechanics to make learning fun. With over 1 million monthly active users and $4M in annual recurring revenue, we\’re already one of the fastest-growing startups in the UK. Backed by leading investors, we recently raised $16M in Series A funding to accelerate our vision of helping 1 billion people learn.
Role Overview
We\’re looking for our first full-time marketing hire to help turn our early viral success into a repeatable, high-performance growth engine. In the past 12 months, we\’ve grown 10X to 1 million learners a month and generated over 200 million organic views across TikTok and Instagram. Now we\’re ready to scale that momentum even further.
You will work directly with the founders to craft and execute our social content strategy, scale our ambassador programme and build a new wave of creators and influencers who represent Gizmo.
This role is perfect for a creative, self-starting content expert who wants to help shape and expand a brand that is already culturally relevant within online learning communities.
Key Responsibilities
- Develop and test creative strategies including hooks, formats and storytelling ideas that drive growth
- Launch and scale a high-impact user-generated content (UGC) strategy across TikTok and Instagram
- Source, coach, and manage creators and brand ambassadors to generate a consistent flow of viral content
- Own influencer partnerships, including outreach, deal negotiation, creative briefs and performance tracking
- Share user and content insights with product teams to help shape new features
- Manage the Gizmo Ambassador community on Discord, announcing prizes, sharing inspiration, and generating excitement
Requirements
You should have a proven track record of success in social content and community growth, especially on TikTok and Instagram:
- You\’ve gone viral with content reaching over 1 million views and have grown or managed accounts with at least 10,000+ followers
- You understand social algorithms and what drives engagement
- You have a strong grasp of TikTok and Instagram trends and know how to use them to create compelling content
- You know how to give constructive creative feedback and direction
- You\’re hands-on, proactive and excited by ambitious growth goals
Benefits
- Highly competitive salary
- Equity included — you\’ll own a piece of what you\’re building
- Hybrid working model with 4 days per week in our London Liverpool Street office
- The opportunity to be one of the earliest employees in one of the UK\’s fastest-growing startups
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
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Industries
IT Services and IT Consulting
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Influencer Marketing Manager employer: Gizmo
Contact Detail:
Gizmo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager
✨Tip Number 1
Familiarise yourself with Gizmo's brand and mission. Understanding our vision of making learning accessible and fun will help you align your ideas with our goals during discussions.
✨Tip Number 2
Showcase your knowledge of TikTok and Instagram trends by preparing examples of successful campaigns you've managed. This will demonstrate your ability to drive engagement and growth effectively.
✨Tip Number 3
Network with influencers and creators in the education space before your interview. Having connections or insights from these communities can give you an edge in understanding what resonates with our target audience.
✨Tip Number 4
Be ready to discuss innovative content strategies that could work for Gizmo. Think about how you would approach user-generated content and influencer partnerships to scale our brand presence.
We think you need these skills to ace Influencer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing and social media management. Include specific metrics that demonstrate your success, such as follower growth or engagement rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention how your skills align with Gizmo's mission and how you can contribute to their growth strategy.
Showcase Your Creativity: Include examples of past campaigns or content you've created that went viral. This could be links to your social media profiles or a portfolio showcasing your best work.
Highlight Your Understanding of Trends: Demonstrate your knowledge of current TikTok and Instagram trends in your application. Discuss how you would leverage these trends to create engaging content for Gizmo.
How to prepare for a job interview at Gizmo
✨Showcase Your Viral Success
Be prepared to discuss specific examples of content you've created that went viral, especially on TikTok and Instagram. Highlight the strategies you used to achieve over 1 million views and how you engaged with your audience.
✨Understand Social Algorithms
Demonstrate your knowledge of social media algorithms and how they impact engagement. Be ready to explain how you would leverage this understanding to enhance Gizmo's content strategy.
✨Creative Strategy Development
Think about innovative ideas for hooks, formats, and storytelling that could drive growth for Gizmo. Share your thoughts on what types of content resonate with users and how you would implement these strategies.
✨Engagement with Creators
Discuss your experience in sourcing and managing creators and brand ambassadors. Be prepared to share how you would coach them to produce consistent, high-quality content that aligns with Gizmo's brand values.