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- Tasks: Lead marketing efforts to drive growth and optimise campaigns across social media platforms.
- Company: Join Gizmo, a fast-growing startup revolutionising learning through gamification and AI.
- Benefits: Enjoy a competitive salary, equity, and hybrid work options in a dynamic environment.
- Why this job: Be part of a mission to help 1 billion people learn while shaping company strategy with founders.
- Qualifications: 4+ years in growth or performance marketing; startup experience preferred.
- Other info: Work closely with founders in a rapidly expanding, well-funded startup.
The predicted salary is between 36000 - 60000 £ per year.
Gizmo is a startup on a mission to make learning so easy and fun that anyone can learn anything. We aim to help 1 billion people learn by building Duolingo for Anything - a gamified way of learning anything! In the past 12 months, we grew 10X+ to 1 million users a month & $4m ARR and racked up 200 million+ organic views across TikTok and Instagram. We are well funded and backed by some top VCs.
Why this role matters
You will be our first full-time marketing hire, partnering directly with the founders to turn early viral success into a predictable growth engine that propels us to the next 100 million users.
What You’ll Do
- Performance marketing: pick videos, run & optimise paid ads on TikTok / Instagram / YouTube
- Marketing analytics: track conversion rates and identify marketing changes to improve ROI
- Product analytics & experiments: track conversion rates & identify product experiments to maximise ROI
Requirements
- 4+ years experience in a growth, performance marketing, or product marketing role
- 2+ years experience running paid marketing campaigns
- You’ve founded your own business / side hustle OR you’ve worked at startups before
- You’re really smart
- You are a strong communicator
- You want to work hard for a chance at glory
Benefits
If this is you, you can expect:
- Work directly with all three founders and shape company strategy
- Hybrid: join us 4+ days per week in our London office
- Competitive salary + equity
- A front-row seat in an early, well-funded startup that’s growing insanely fast
Growth Manager | Gamification Education AI startup employer: Gizmo
Contact Detail:
Gizmo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Manager | Gamification Education AI startup
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially on platforms like TikTok and Instagram. Being able to discuss recent successful campaigns or innovative strategies during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've tracked conversion rates and optimised campaigns in the past. This could involve discussing specific metrics you improved and the impact it had on ROI, which is crucial for this role.
✨Tip Number 3
Since you'll be working closely with the founders, demonstrate your entrepreneurial spirit. Share any experiences from your own business ventures or side hustles that highlight your ability to think creatively and drive growth.
✨Tip Number 4
Research Gizmo's current marketing efforts and user engagement strategies. Be ready to suggest ideas for how they can scale their user base further, showing that you're not just interested in the role but also invested in the company's mission.
We think you need these skills to ace Growth Manager | Gamification Education AI startup
Some tips for your application 🫡
Understand the Company: Dive deep into Gizmo's mission and values. Familiarise yourself with their gamified learning approach and recent growth milestones. This will help you tailor your application to reflect your alignment with their goals.
Highlight Relevant Experience: Emphasise your 4+ years in growth or performance marketing, particularly any experience with startups. Showcase specific campaigns you've run, especially those that demonstrate your ability to drive user engagement and conversion rates.
Showcase Your Skills: Clearly outline your skills in performance marketing, analytics, and communication. Provide examples of how you've used data to inform marketing strategies and improve ROI in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that not only details your qualifications but also expresses your passion for education and gamification. Mention why you're excited about the opportunity to work directly with the founders and contribute to Gizmo's growth.
How to prepare for a job interview at Gizmo
✨Showcase Your Growth Mindset
As a Growth Manager, it's crucial to demonstrate your understanding of growth strategies. Be prepared to discuss specific examples from your past experiences where you successfully implemented performance marketing tactics or optimised campaigns to achieve significant results.
✨Know the Product Inside Out
Familiarise yourself with Gizmo's platform and its unique selling points. Understanding how gamification enhances learning will allow you to articulate how you can contribute to the company's mission and growth objectives during the interview.
✨Prepare for Data-Driven Discussions
Since the role involves marketing analytics and product experiments, be ready to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've tracked conversion rates and improved ROI through analytical insights.
✨Communicate Your Passion for Education and Gamification
Gizmo is on a mission to revolutionise learning. Show your enthusiasm for education technology and gamification during the interview. Share any personal projects or interests that align with their vision, as this will help you stand out as a candidate who truly cares about the company's goals.
