At a Glance
- Tasks: Drive outreach to potential clients and generate qualified meetings for our Sales team.
- Company: Join GitLab, a leading platform in DevSecOps with a vibrant remote culture.
- Benefits: Enjoy flexible paid time off, equity compensation, and a growth fund for your development.
- Other info: Clear path to advance to an Account Executive role within a supportive environment.
- Why this job: Be part of a dynamic team that values innovation and collaboration while making an impact.
- Qualifications: Strong communication skills and a proactive attitude; sales or tech experience is a plus.
The predicted salary is between 29700 - 36300 £ per year.
Git Lab is the intelligent orchestration platform for Dev Sec Ops.
Git Lab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation.
More than 50 million registered users and more than 50% of the Fortune 100* trust Git Lab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact.
Git Lab is where careers accelerate, innovation flourishes, and every voice is valued.
Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems.
Co-create the future with us as we build technology that transforms how the world develops software.
Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license.
Claim based on Git Lab data.
Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025.
Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of Git Lab.
An Overview Of This Role
This position is 100% remote and will be based in the UK, Ireland, Germany, the Netherlands.
Git Lab is looking for an enthusiastic and strategic Business Development Representative (BDR) to join our growing Sales team.
As a BDR at Git Lab, you get the opportunity to lead the initial outreach to targeted accounts working in conjunction with the Field and Digital Marketing teams as well as the Sales and Customer Success teams.
In this role you'll leverage creative marketing and sales tactics to prospect and engage with multiple buyer personas and roles to introduce Git Lab's AI-powered Dev Sec Ops platform.
You'll be responsible for generating qualified meetings and pipeline for Git Lab's Sales organization.
Our BDRs come from a diverse background. Many have worked in closing roles previously or managed teams.
We have an extensive onboarding and training program at Git Lab and you'll be provided with necessary Dev Ops and Git Lab knowledge to fulfill your role.
- What You’ll Do
- Execute outbound prospecting initiatives to generate qualified meetings and pipeline in your assigned territory.
- Generate New Logo opportunities and Growth opportunities on existing customer accounts.
- Conduct high-level discovery conversations with target accounts to understand business needs, qualify opportunities, and create Sales Accepted Opportunities (SAOs).
- Meet or exceed monthly and quarterly BDR-sourced Sales Accepted Opportunity (SAO) targets (e. g., Stage 1 and Stage 3 opportunities) by consistently converting qualified prospects into opportunities.
- Research and prioritize target accounts using business and industry knowledge to identify key players, uncover compelling events, and develop tailored outreach strategies.
- Execute a multi-touch outreach cadence (call, email, social, etc.) to all prospects in your assigned territory using Outreach to maximize engagement and conversion rates.
- Manage, track, and accurately report all prospecting activities and pipeline in Salesforce to provide clear visibility into performance and forecast.
- Collaborate with Field, Corporate, and Digital Marketing, Sales, and Customer Success teams to build targeted account lists, campaigns, and call strategies.
Attend regional marketing events to engage participants, generate leads, and drive qualified Sales Accepted Opportunities (SAOs).
- Document and continuously improve Business Development Representative processes in the Git Lab handbook in partnership with your Business Development Manager.
Mentor new BDR hires to help them ramp quickly and navigate key accounts.
- What You’ll Bring
- Positive and energetic phone skills, excellent listening skills, strong writing skills.
- Ability to prioritize tasks, manage a high volume of outreach, and consistently follow through on prospecting activities.
- Proven experience taking initiative, persisting through setbacks, and independently driving projects or activities through to successful outcomes.
- Alignment with our values and working in accordance with those values.
- Knowledge of business process, roles, and organizational structure.
- Proficiency in using Salesforce, Sales Navigator, and Outreach or similar prospecting and sequencing tools.
- Proficiency in English, our company language, is required for effective communication.
- Previous tech industry experience or experience in sales development, marketing, or sales is a plus.
- About The Team
As part of Git Lab's growing Sales team, you will work closely with the Field and Digital Marketing teams, as well as the Sales and Customer Success teams.
Our BDRs come from diverse backgrounds, and we provide extensive onboarding and training so you have the Dev Ops and Git Lab knowledge you need to succeed.
You'll partner with Account Executives, working fully remote and distributed across multiple U.
S. time zones, collaborating asynchronously through Git Lab, video calls, and shared playbooks.
This role provides a clear path for advancing to an Account Executive position within Git Lab.
- Remote-Global
- How Git Lab Supports Full-Time Employees
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Country Hiring Guidelines
Git Lab hires new team members in countries around the world.
All of our roles are remote, however some roles may carry specific location-based eligibility requirements.
Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy
Please review our Recruitment Privacy Policy. Your privacy is important to us.
Git Lab is proud to be an equal opportunity workplace and is an affirmative action employer.
Git Lab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law.
Git Lab will not tolerate discrimination or harassment based on any of these characteristics.
See also Git Lab’s EEO Policy and EEO is the Law.
If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
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Business Development Representative - UKI employer: GitLab
At GitLab, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Site Reliability Engineer, you will have access to extensive growth opportunities, working alongside experienced professionals in a dynamic environment that values your contributions. Our commitment to employee well-being and development, combined with the chance to work on cutting-edge technology in a supportive atmosphere, makes GitLab a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative - UKI
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Representative - UKI at GitLab, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including GitLab. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Representative - UKI. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Representative - UKI
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for GitLab:When writing your cover letter, make sure to tailor your message specifically for GitLab. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at GitLab
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show GitLab that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show GitLab that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with GitLab’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
