At a Glance
- Tasks: Lead impactful PR campaigns to amplify girls' voices and promote Girlguiding's mission.
- Company: Join the UK's largest youth organisation dedicated to empowering girls.
- Benefits: Enjoy a competitive salary, location allowance, and flexible working options.
- Other info: Hybrid working model with opportunities for career growth and inclusivity.
- Why this job: Make a real difference in the lives of girls while developing your PR skills.
- Qualifications: Extensive PR experience and a passion for youth empowerment required.
The predicted salary is between 32400 - 39600 £ per year.
We’re looking for a highly motivated and passionate senior PR officer to play a leading role in the delivery of Girlguiding’s ambitious and integrated media strategy. Working within the busy press office, you’ll secure media opportunities to help girls’ voices be heard, drive brand awareness and promote Girlguiding’s award-winning youth offer and the life changing opportunities guiding provides.
The successful candidate will have extensive experience delivering creative, high impact national and regional PR campaigns to engage target audiences across a wide range of media. They will have an excellent news sense, extensive knowledge of UK media and the ability to identify and maximise PR opportunities. They will feel confident briefing Girlguiding’s young spokespeople as well as senior management, produce high-quality press materials and have a strong social media know-how. They will also have experience in line management and crisis and reputational risk management.
The post requires working outside of 9-5 office hours, such as evenings and occasionally weekends, to be part of the press on-call rota and to travel to other locations as necessary, for which time off in lieu and an allowance will be given.
Girlguiding is the UK’s largest youth organisation dedicated completely to girls. We’re over 300,000 Rainbows, Brownies, Guides and Rangers, who come together to laugh, learn, explore and have adventures, in communities across the UK and virtually. We're almost 80,000 volunteers who make guiding happen by giving time, talent and enthusiasm. Girls can do anything. We’re a powerful collective voice – with girls, led by girls – changing the world for the better.
Girlguiding values the differences that a diverse workforce brings and is committed to inclusivity, and to employing and supporting a diverse workforce. We are proud to work with a number of organisations who support us to create and maintain a culture that celebrates diversity and champions inclusion in the workplace. We welcome applicants from all backgrounds.
Girlguiding operates a hybrid working arrangement where office based staff are required to attend the office on average two days a week, or 40% of working time across the year. Location allowance is payable to those who work in accordance with our hybrid working model. We’re committed though to supporting our staff to achieve a good work-life balance and offer flexible working options wherever we reasonably can.
All staff are required to carry out our online health and safety training and complete a DSE risk assessment to ensure we can provide the support you require. We strive to ensure our recruitment processes are accessible to everyone. If you would like to receive any information in a different way or would like support in helping you to apply, please get in touch with HR@girlguiding.org.uk or by calling 0207 592 1892.
Senior PR officer (maternity cover) in London employer: Girlguiding
At Girlguiding, we pride ourselves on being an exceptional employer that champions professional growth and a collaborative work culture. As a Schools Partnerships & Growth Consultant, you will enjoy the flexibility of remote work while having the opportunity to make a meaningful impact in UK education, supported by a team that values innovation and inclusivity. With access to ongoing development opportunities and the chance to engage with sector events, you'll find a rewarding environment that fosters both personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PR officer (maternity cover) in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Girlguiding. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Girlguiding, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Girlguiding inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior PR officer (maternity cover) in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Girlguiding. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Girlguiding.
How to prepare for a job interview at Girlguiding
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
