At a Glance
- Tasks: Create impactful marketing campaigns to grow our brand and attract new members.
- Company: Join Girlguiding, a mission-driven organisation empowering girls.
- Benefits: Flexible working, creative environment, and opportunities for personal growth.
- Other info: Fast-paced role perfect for multitaskers who love collaboration.
- Why this job: Make a positive impact for girls while exploring exciting marketing trends.
- Qualifications: Creative, organised, and proactive with a passion for marketing.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for a creative, organised and proactive brand marketing officer to help bring Girlguiding’s mission to life. In this role, you’ll play a key part in delivering impactful marketing campaigns that grow our brand, attract new volunteers and young members, and support vital fundraising efforts.
Working closely with our strategic marketing manager and wider marketing team, media agency and in‑house creative teams, you’ll help plan, deliver and optimise paid marketing activity across platforms such as Google, Meta and TikTok. You’ll write clear, engaging copy tailored to different audiences, create on‑brand campaign assets using tools like Canva, and use analytics to monitor performance and share insights.
Collaboration is central to this role. You’ll partner with teams across Girlguiding - including volunteer growth, girl experience, fundraising, technology and social - to ensure campaigns are aligned, inclusive and user‑centred. You’ll also support regional communications teams by developing resources and templates that help boost recruitment locally.
This is a varied, hands‑on role perfect for someone who thrives in a fast‑paced environment, enjoys managing multiple projects, and is excited by new marketing trends. If you’re passionate about making a positive impact for girls, we’d love you to join us.
Brand marketing officer in London employer: Girlguiding
At Girlguiding, we pride ourselves on being an exceptional employer that champions creativity and collaboration. Our inclusive work culture fosters personal and professional growth, offering employees the chance to make a meaningful impact while working on innovative marketing campaigns. Located in a vibrant community, we provide unique opportunities for networking and development, ensuring that every team member feels valued and empowered to contribute to our mission of supporting girls and young women.
StudySmarter Expert Advice🤫
We think this is how you could land Brand marketing officer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Girlguiding and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Girlguiding are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Girlguiding on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Girlguiding. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand marketing officer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Girlguiding. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Girlguiding:Show us that you’ve done your homework! In your application, briefly mention what you admire about Girlguiding’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Girlguiding
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Girlguiding will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Girlguiding, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
