Brand Marketing Lead: Campaigns, Growth & Analytics in London

Brand Marketing Lead: Campaigns, Growth & Analytics in London

London Full-Time 30000 - 40000 £ / year (est.) No working from home possible
Girlguiding

At a Glance

  • Tasks: Create and optimise impactful marketing campaigns across platforms like Google, Meta, and TikTok.
  • Company: Join Girlguiding, a mission-driven organisation focused on empowering girls.
  • Benefits: Be part of a creative team with opportunities for personal growth and development.
  • Other info: Fast-paced environment with collaborative teamwork and diverse audiences.
  • Why this job: Make a positive difference for girls while honing your marketing skills.
  • Qualifications: Creative mindset, project management skills, and a passion for impactful marketing.

The predicted salary is between 30000 - 40000 £ per year.

Girlguiding is seeking a creative and proactive brand marketing officer to enhance their mission through impactful marketing campaigns. This role involves collaboration with various teams across the organization to deliver and optimize marketing activities on platforms like Google, Meta, and TikTok.

The ideal candidate will thrive in a fast-paced environment, managing multiple projects while creating engaging content tailored to diverse audiences. If you’re passionate about making a positive difference for girls, we'd love you to join us.

Brand Marketing Lead: Campaigns, Growth & Analytics in London employer: Girlguiding

At Girlguiding, we pride ourselves on being an exceptional employer that champions creativity and collaboration. Our vibrant work culture fosters personal and professional growth, offering employees the chance to make a meaningful impact through innovative marketing campaigns aimed at empowering girls. Located in a dynamic environment, we provide unique opportunities for skill development and a supportive community that values every team member's contributions.

Girlguiding

Contact Details:

Girlguiding Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Brand Marketing Lead: Campaigns, Growth & Analytics in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Girlguiding and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Girlguiding are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Girlguiding on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Girlguiding. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Brand Marketing Lead: Campaigns, Growth & Analytics in London

Creative Thinking
Proactive Approach
Campaign Management
Collaboration Skills
Content Creation
Digital Marketing
Platform Knowledge (Google, Meta, TikTok)

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Girlguiding. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Girlguiding:Show us that you’ve done your homework! In your application, briefly mention what you admire about Girlguiding’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Girlguiding

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Girlguiding will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Girlguiding, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.