At a Glance
- Tasks: Lead and execute innovative PPC campaigns across various platforms.
- Company: Join Giraffe360, a fast-growing tech company focused on exceptional products and services.
- Benefits: Enjoy hybrid work, competitive salary, enhanced holiday allowance, and personal development opportunities.
- Why this job: Be part of a people-first culture that values your growth and creativity in digital marketing.
- Qualifications: 3+ years in performance marketing with expert-level knowledge of Meta and strong analytical skills.
- Other info: Experience mentorship, team lunches, and a supportive environment to advance your career.
The predicted salary is between 28000 - 36000 £ per year.
Senior Performance Executive Manchester, £33k – £36k.
Hybrid – 2 days per week on-site
Office Location: Ancoats, Manchester
Giraffe360 is a fast-growing tech company dedicated to delivering exceptional products and services to our clients. We pride ourselves on creating an innovative and collaborative environment, where every team member plays a key role in shaping our success.
We are looking for a Senior Performance Executive to join our growing people-first marketing department, that prioritises growth and development of their team members.
If you are an analytical and driven individual with a passion for digital marketing, we want to hear from you!
Key responsibilities include:
- Campaign Strategy & Execution: Plan, develop, and execute paid advertising campaigns across multiple channels (Google Ads, Facebook, Instagram, LinkedIn, TikTok, etc.).
- Budget Management: Oversee daily budgets, ensuring efficient allocation of spend across campaigns to maximize ROI.
- Keyword & Audience Research: Identify relevant keywords, target audiences, and creative messaging to drive conversions.
- Ad Creation & Optimization: Develop compelling ad copy and creatives in collaboration with the design team; continuously test and optimize performance.
- Performance Analysis & Reporting: Track and analyze KPIs (CPC, CPA, CTR, ROAS, etc.), providing weekly and monthly reports with actionable insights.
- Collaboration: Work closely with teams (e.g., Sales, Design, Content) to align campaign objectives with overall business goals.
- Trend Monitoring: Stay informed about the latest digital marketing trends, platform updates, and best practices to keep campaigns on the cutting edge.
The ideal candidate will have:
- 3+ years previous experience in performance marketing
- An expert-level understanding of Meta is required.
- Demonstrated success in developing and executing customer acquisition and retention strategies.
- Adept at analysing campaign data using analytics tools ( Google Analytics, Facebook Ads Manager, LinkedIn and TikTok) and leveraging insights to improve campaign performance.
- Strong analytical skills and the ability to interpret data to drive decision-making
- Excellent communication and organisational skills
What's in it for you?
- Competitive salaries
- Hybrid working
- An amazing work culture where we really care about you and your personal & professional development & wellbeing.
- Amazing opportunities to progress your career.
- Enhanced Paid Holiday Allowance (25 days + Bank Holidays)
- On top of this there is a great mentorship network – allowing the right person the room to grow and mould into their career along with being recognised for your hard work with weekly team lunches, personal training growth programmes + more!
Ready to take your performance marketing career to the next level?
We look forward to learning more about you!
Senior PPC Executive employer: Giraffe360
Contact Detail:
Giraffe360 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Executive
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in PPC. This will not only help you during interviews but also show your passion for the field and your commitment to staying updated.
✨Tip Number 2
Network with professionals in the industry, particularly those who work in performance marketing. Attend relevant events or webinars to connect with potential colleagues and learn more about the company culture at Giraffe360.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share insights on how you optimized performance and the results you achieved, as this will demonstrate your analytical skills and experience.
✨Tip Number 4
Showcase your collaboration skills by discussing how you've worked with cross-functional teams in previous roles. Highlighting your ability to align campaign objectives with business goals will resonate well with the team-oriented culture at Giraffe360.
We think you need these skills to ace Senior PPC Executive
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Senior PPC Executive position. Understand the key responsibilities and required skills, especially focusing on performance marketing and campaign management.
Tailor Your CV: Customize your CV to highlight relevant experience in performance marketing, particularly with platforms like Google Ads and Meta. Showcase your analytical skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for digital marketing and your understanding of the company's values. Mention specific experiences that align with the responsibilities listed in the job description.
Highlight Analytical Skills: In your application, emphasize your ability to analyze data and derive actionable insights. Provide examples of how you've used analytics tools to improve campaign performance in previous roles.
How to prepare for a job interview at Giraffe360
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss specific examples of how you've used data to drive decision-making in your previous campaigns. Highlight any tools you’ve used, like Google Analytics or Facebook Ads Manager.
✨Demonstrate Your Knowledge of Digital Marketing Trends
Stay updated on the latest trends in digital marketing and be ready to discuss how these can impact campaign strategies. Showing that you are proactive about learning will impress the interviewers.
✨Prepare for Collaboration Questions
Given the emphasis on teamwork, think of examples where you successfully collaborated with other departments, such as Sales or Design. Be ready to explain how you aligned campaign objectives with broader business goals.
✨Discuss Your Campaign Successes
Be ready to share specific campaigns you’ve executed, focusing on your role in strategy, execution, and results. Use metrics like ROI, CPC, and CTR to quantify your success and demonstrate your impact.