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- Tasks: Create impactful marketing campaigns to transform lives and raise awareness for families in need.
- Company: Gingerbread Family Support, a charity focused on family support and social change.
- Benefits: Competitive salary, hybrid working options, and the chance to make a real difference.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and use your creativity to drive social change and support families.
- Qualifications: Experience in marketing, strong communication skills, and a passion for social impact.
The predicted salary is between 31021 - 31021 £ per year.
Location: Stoke-on-Trent or optional hybrid working
Member of: The Income Generation Team
Salary: £31,021.21 per annum
Overall Objectives of the Post
Gingerbread Family Support is evolving. We’re more than a homelessness charity; we’re a Family Support organisation working with families in crisis, helping them rebuild their lives and move towards a brighter future. This new Marketing Officer role is an exciting opportunity to be at the heart of this transformation, raising our profile, expanding our fundraising reach, and ensuring families, professionals, and funders understand the vital work we do.
We need a creative, driven, and strategic marketer who can turn stories into impact, design compelling campaigns, and make our message impossible to ignore. The right candidate will be someone who thrives in a fast-paced charity environment, loves working with people, and has a passion for using marketing to drive social change.
This role will:
- Reposition Gingerbread Family Support from a homelessness charity to a Family Support organisation.
- Engage donors, funders, and supporters to increase fundraising success.
- Promote new services to professionals and families in need.
- Grow our digital presence and public awareness.
- Strengthen internal communications so staff, volunteers, and stakeholders feel connected and informed.
If you’re a dynamic, results-driven marketer looking for a role with purpose, this is your chance to make a real difference.
Key Responsibilities
- Brand Awareness & Organisational Repositioning
- Develop and execute a marketing strategy to reposition Gingerbread Family Support as a leading Family Support charity, engaging sector professionals, funders, and referral agencies.
- Build our reputation within the homelessness, family support, and housing sectors, ensuring professionals recognise our expertise.
- Develop and maintain clear branding guidelines to ensure a consistent and professional identity across all channels.
- Support key staff (including the CEO) in raising their professional profiles on LinkedIn, helping establish Gingerbread Family Support as a thought leader in the sector.
- Work with front line staff to understand their roles and families we support every day.
- Plan and deliver engaging marketing campaigns for individual giving, corporate partnerships, and crowdfunding campaigns.
- Develop compelling fundraising content including social media, web pages, and email campaigns.
- Design and manage landing pages for donations and supporter engagement to drive online giving.
- Promoting Our Family Support Services & Community Outreach
- Create and deliver marketing materials and campaigns to promote Gingerbread Family Support’s new Family Support and Outreach services across Stoke-on-Trent, Staffordshire Moorlands, and Newcastle-under-Lyme.
- Develop targeted campaigns that ensure both families in need and referral professionals are aware of our support services.
- Collaborate with service delivery teams to ensure marketing accurately represents our work and reaches the right audiences.
- Internal Communications
- Improve internal communications to ensure all staff, volunteers, and trustees are well-informed about Gingerbread work.
- Develop staff updates, newsletters, and internal campaigns that highlight organisational, service, and fundraising successes.
- Ensure the whole team feels engaged and part of the wider mission of The Gingerbread Centre.
- Content Creation & Storytelling
- Work closely with service delivery teams to capture the essence of our work and tell compelling stories of families we support (ethically and sensitively).
- Create engaging, high-quality content across social media (Facebook, LinkedIn, Instagram, TikTok), press releases, impact reports, fundraising appeals, and donor newsletters.
- Ensure all content is trauma-informed, protecting the dignity of the families we support.
- Manage social media channels, including Facebook (public), LinkedIn (professional), and develop our presence on Instagram and TikTok.
- Monitor digital analytics and use data to optimise engagement and improve content reach.
- Create paid and organic social media campaigns to boost awareness and fundraising.
- Stakeholder & Partnership Engagement
- Build relationships with local authorities, funders, businesses, and community partners.
- Promote fundraising events and networking opportunities to strengthen partnerships.
Marketing Officer in Stoke-on-Trent employer: Gingerbread Family Support
Contact Detail:
Gingerbread Family Support Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer in Stoke-on-Trent
✨Tip Number 1
Get to know the organisation inside out! Research Gingerbread Family Support, their mission, and recent campaigns. This way, when you chat with them, you can show off your knowledge and passion for their work.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend local events where they might be present. Building relationships can give you an edge and help you understand their culture better.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think of examples from your past experiences that showcase your creativity and strategic thinking in marketing. Make sure to highlight how you can drive social change!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Gingerbread Family Support team.
We think you need these skills to ace Marketing Officer in Stoke-on-Trent
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for family support and social change shine through. We want to see how your values align with our mission at Gingerbread Family Support.
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Officer role. Highlight your relevant experience in marketing and how it can help us reposition Gingerbread as a leading Family Support organisation.
Be Creative: This role is all about creativity! Use your application to showcase your innovative ideas and past campaigns. We love seeing how you can turn stories into impactful marketing strategies.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to make a difference.
How to prepare for a job interview at Gingerbread Family Support
✨Know Your Audience
Before the interview, research Gingerbread Family Support thoroughly. Understand their mission, values, and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Creativity
As a Marketing Officer, creativity is key. Prepare examples of past marketing campaigns you've worked on, especially those that drove social change. Be ready to discuss how you can bring fresh ideas to reposition the organisation.
✨Prepare for Scenario Questions
Expect questions about how you'd handle specific marketing challenges. Think about scenarios where you've successfully engaged donors or promoted services. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Engage with Their Story
Gingerbread Family Support focuses on storytelling to connect with their audience. Be prepared to discuss how you would capture and share the stories of families they support. Highlight your ability to create compelling content that resonates emotionally.