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- Tasks: Drive mobile app growth and performance across Casino and Sports verticals.
- Company: Join GIMO, a leading marketing agency in the iGaming industry, partnering with top brands.
- Benefits: Enjoy hybrid work options and collaborate with a dynamic team across Europe.
- Why this job: Make a real impact on mobile app success while working in a fast-paced, innovative environment.
- Qualifications: 4+ years in mobile growth or platform management, preferably in iGaming.
- Other info: GIMO values diversity and encourages applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid- London/ Malta Remote - Anywhere in Europe
About GIMO: Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
Role: We are looking for a data-driven and execution-oriented Mobile Growth & Platform Manager to drive the growth, adoption, and performance of our mobile applications across Casino and Sports verticals. Acting as a central enabler, you will collaborate with 4 dedicated Product Owners and a Product Shareholder to deliver measurable results through app store excellence, platform health, and mobile-focused growth initiatives.
Duties and Responsibilities:
- Growth & Performance
- Own and improve key mobile KPIs: installs, retention, engagement, app store ratings, and revenue contribution (% total wager).
- Partner with the Acquisition Team to align on mobile acquisition strategy and performance insights.
- Drive in-app conversion and user lifecycle improvements in partnership with CRM and product teams.
- Cross-Functional & Stakeholder Collaboration
- Work closely with 4 Product Owners (Casino and Sports) to support cross-vertical initiatives that boost mobile growth.
- Act as the primary growth counterpart to the Product Shareholder, influencing the mobile roadmap with data-backed recommendations.
- Align and communicate with marketing, analytics, design, and customer support teams.
- Platform & App Store Management
- Ensure timely app updates, releases, and compliance with Apple and Google store requirements.
- Lead App Store Optimization (ASO), including A/B testing of creatives, descriptions, and metadata.
- Monitor and improve app ratings and reviews through smart review prompts and feedback loops.
- Maintain strong working relationships with Google and Apple account managers to stay ahead of platform changes, promotional opportunities, and compliance needs.
- Analytics & Experimentation
- Set up and maintain a robust growth analytics framework using tools like Firebase, AppsFlyer, Mixpanel, or similar.
- Lead experimentation and A/B testing on features, onboarding, and engagement flows.
- Provide regular reports and insights to the Product Shareholder and CPO.
- External Development Coordination
- Act as the liaison with external mobile app development partners.
- Ensure delivery of features that support growth and platform improvements.
- Track timelines, surface blockers, and ensure high-quality implementation and releases.
Person Specifications:
- 4+ years in mobile growth, product, or platform management roles.
- Must have experience in iGaming/ Online Casino Industry.
- Proven track record in mobile user engagement, ASO, and platform optimization strategies.
- Strong analytical mindset and hands-on experience with mobile analytics and attribution tools.
- Experience working with or managing external development teams.
- Excellent project management, communication, and stakeholder coordination skills.
- Existing strong relationships with Google and Apple account managers is a significant plus.
KPIs to Own:
- Mobile app contribution to total wager (Casino & Sports)
- App store rating & reviews improvement
- App install growth (organic + paid, in collaboration with Acquisition Team)
- Retention & engagement metrics
- Release cadence & store compliance
Join us to make a measurable impact on our mobile app's success and deliver top-tier experiences to our Casino and Sports customers on the go.
“GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy.”
Mobile Growth & Platform Manager employer: GIMO Global Interactive Marketing Online Ltd
Contact Detail:
GIMO Global Interactive Marketing Online Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile Growth & Platform Manager
✨Tip Number 1
Familiarise yourself with the iGaming industry, especially mobile growth strategies. Understanding the nuances of mobile user engagement and app store optimisation will give you a significant edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the iGaming sector, particularly those who have experience with mobile applications. Engaging with industry experts can provide insights into current trends and challenges, which you can reference in your conversations with us.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive mobile growth in previous roles. Be ready to discuss specific KPIs you've improved and the tools you used, as this aligns closely with what we’re looking for.
✨Tip Number 4
Stay updated on the latest changes in app store policies from Google and Apple. Being knowledgeable about compliance requirements and recent updates can demonstrate your proactive approach and readiness to manage platform health effectively.
We think you need these skills to ace Mobile Growth & Platform Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in mobile growth, product management, and the iGaming industry. Use specific metrics to demonstrate your achievements, such as app install growth or improvements in user engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile applications and the iGaming sector. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with ASO and analytics tools.
Showcase Analytical Skills: Emphasise your analytical mindset by providing examples of how you've used data to drive decisions in previous roles. Mention any specific tools you’ve used, like Firebase or Mixpanel, to support your claims.
Highlight Collaboration Experience: Since the role involves cross-functional collaboration, include examples of how you've successfully worked with different teams, such as marketing, product, and customer support, to achieve common goals.
How to prepare for a job interview at GIMO Global Interactive Marketing Online Ltd
✨Know Your Metrics
Familiarise yourself with key mobile KPIs such as installs, retention, and engagement. Be prepared to discuss how you've improved these metrics in previous roles, especially within the iGaming industry.
✨Showcase Your Analytical Skills
Highlight your experience with mobile analytics tools like Firebase or Mixpanel. Be ready to provide examples of how you've used data to drive growth and make informed decisions.
✨Demonstrate Cross-Functional Collaboration
Prepare to discuss your experience working with product owners, marketing teams, and external development partners. Share specific examples of successful projects where collaboration led to measurable results.
✨Stay Updated on App Store Trends
Research the latest trends in app store optimisation and compliance requirements for both Apple and Google. Being knowledgeable about current best practices will show your commitment to excellence in platform management.
