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- Tasks: Lead SEO strategies to boost revenue and manage link building activities.
- Company: Join GIMO, a top marketing agency in the iGaming industry, partnering with global brands.
- Benefits: Enjoy hybrid working, private health insurance, and engaging social activities.
- Why this job: Be part of a dynamic team driving innovation in online gaming with a focus on growth.
- Qualifications: 5+ years in senior SEO roles, preferably in online gaming; strong technical SEO skills required.
- Other info: GIMO values diversity and encourages applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Location: London - Hybrid
About GIMO:
Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
About Netbet Brand:
Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection, NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service. Should you need any help or advice about betting, our customer support services are available to answer your questions via email, chat, and phone.
Duties and Responsibilities:
- Reporting to our Vice President of Digital Acquisition, the responsibilities of this role include, but are not limited to:
- Help drive increased revenue through effective use of SEO
- Work with SEO department and Vice President to plan SEO strategies
- Internal and External reporting on the progress of campaigns
- Responsibility for managing link building activities and achieve weekly set link targets
- Managing Technical SEO Audits
- Managing On Page SEO of the clients’ websites
- Managing blog strategies together with the content department
- Work on Link Building/Off Page SEO campaigns
- Improve the visibility, design, content, conversion and engagement of all websites
Person Specifications:
- Experience in a similar role within Online Gaming/Casino or Sports Betting Industry
- Have at least 5 years’ experience working in a senior SEO position
- Have understanding of Technical SEO (Pagespeed, robots.txt, sitemap.xml)
- Be familiar with use of Google Search Console and Google Analytics
- Be familiar with SEO tools such as Ahrefs, Moz, Majestic, Screaming Frog and SEMrush
- Have excellent communication skills, both written and spoken
- Additional SEO qualifications are beneficial
Our generous benefits package includes:
- Hybrid working
- Private Health Insurance
- Employee Wellbeing
- Learning and Development Programmes
- Staff social engagement activities
GIMO & NetBet are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy.
Head of SEO employer: GIMO Global Interactive Marketing Online Ltd
Contact Detail:
GIMO Global Interactive Marketing Online Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO
✨Tip Number 1
Familiarise yourself with the latest trends in SEO, especially within the iGaming industry. Understanding how SEO strategies differ in this niche will give you an edge when discussing your approach during interviews.
✨Tip Number 2
Network with professionals in the online gaming and SEO sectors. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into GIMO's work culture and expectations.
✨Tip Number 3
Prepare to discuss specific SEO campaigns you've managed in the past, particularly those that resulted in measurable revenue growth. Be ready to share your thought process and the tools you used, as this will demonstrate your hands-on experience.
✨Tip Number 4
Research GIMO and NetBet thoroughly. Understand their brand values, target audience, and current SEO strategies. This knowledge will help you tailor your discussions and show your genuine interest in contributing to their success.
We think you need these skills to ace Head of SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO, particularly within the online gaming or sports betting industry. Emphasise your achievements and specific skills that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and the iGaming industry. Mention specific strategies you have implemented in previous roles and how they can benefit GIMO and NetBet.
Showcase Technical Skills: In your application, clearly outline your technical SEO skills, including familiarity with tools like Google Search Console, Ahrefs, and SEMrush. Provide examples of how you've used these tools to drive results.
Highlight Communication Skills: Since excellent communication is key for this role, include examples of how you've effectively communicated SEO strategies and results to stakeholders in past positions. This will demonstrate your ability to work collaboratively.
How to prepare for a job interview at GIMO Global Interactive Marketing Online Ltd
✨Showcase Your SEO Expertise
Make sure to highlight your experience in SEO, especially within the online gaming or sports betting industry. Be prepared to discuss specific strategies you've implemented and the results they achieved.
✨Familiarise Yourself with GIMO and NetBet
Research GIMO and NetBet thoroughly before the interview. Understand their brand values, target audience, and recent campaigns. This will help you tailor your responses and demonstrate your genuine interest in the company.
✨Prepare for Technical Questions
Since the role requires a solid understanding of Technical SEO, brush up on key concepts like pagespeed, robots.txt, and sitemap.xml. Be ready to discuss how you've used tools like Google Search Console and Google Analytics in your previous roles.
✨Demonstrate Strong Communication Skills
As communication is crucial in this role, practice articulating your thoughts clearly and confidently. Prepare examples of how you've effectively communicated SEO strategies to both technical and non-technical stakeholders.
