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- Tasks: Lead mobile growth strategies and optimise app performance for Casino and Sports.
- Company: Join GIMO, a top marketing agency in the iGaming industry, partnering with global brands.
- Benefits: Enjoy remote work flexibility and a dynamic, inclusive company culture.
- Why this job: Be part of a fast-paced team driving innovation in mobile gaming and user engagement.
- Qualifications: Experience in iGaming and managing external development teams is essential.
- Other info: GIMO values diversity and encourages applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
We are looking for a data-driven and execution-oriented Mobile Growth & Platform Manager to drive the growth, adoption, and performance of our mobile applications across Casino and Sports verticals.
Growth & Performance- Partner with the Acquisition Team to align on mobile acquisition strategy and performance insights.
- Drive in-app conversion and user lifecycle improvements in partnership with CRM and product teams.
- Act as the primary growth counterpart to the Product Shareholder, influencing the mobile roadmap with data-backed recommendations.
- Lead App Store Optimization (ASO), including A/B testing of creatives, descriptions, and metadata.
- Maintain strong working relationships with Google and Apple account managers to stay ahead of platform changes, promotional opportunities, and compliance needs.
- Lead experimentation and A/B testing on features, onboarding, and engagement flows.
- Act as the liaison with external mobile app development partners.
- Track timelines, surface blockers, and ensure high-quality implementation and releases.
Must have experience in iGaming/ Online Casino Industry.
- Experience working with or managing external development teams.
- Excellent project management, communication, and stakeholder coordination skills.
- Existing strong relationships with Google and Apple account managers is a significant plus.
GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy.
Head of Growth (remote) employer: GIMO Global Interactive Marketing Online Ltd
Contact Detail:
GIMO Global Interactive Marketing Online Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth (remote)
✨Tip Number 1
Familiarise yourself with the iGaming industry, especially focusing on mobile growth strategies. Understanding the nuances of mobile user acquisition and retention in this sector will give you a significant edge during discussions.
✨Tip Number 2
Build a strong network with professionals in the iGaming space, particularly those who have experience with Google and Apple account management. This can provide you with insights and potential referrals that could be beneficial for your application.
✨Tip Number 3
Stay updated on the latest trends in App Store Optimisation (ASO) and mobile marketing. Being able to discuss recent changes or successful case studies during your interview can demonstrate your proactive approach and expertise.
✨Tip Number 4
Prepare to showcase your project management skills by having examples ready that highlight your experience in coordinating with external development teams. This will help illustrate your ability to manage timelines and ensure quality implementations.
We think you need these skills to ace Head of Growth (remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the iGaming industry, particularly any roles related to mobile growth and app management. Use specific metrics to demonstrate your impact in previous positions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile growth and how your skills align with the responsibilities outlined in the job description. Mention your experience with A/B testing and collaboration with external development teams.
Showcase Data-Driven Achievements: When detailing your past roles, focus on data-driven achievements. Include examples of how you improved user acquisition or engagement through specific strategies, especially in mobile applications.
Highlight Relationships with Key Partners: If you have existing relationships with Google and Apple account managers, make sure to mention these in your application. This could set you apart from other candidates and show your readiness to navigate platform changes effectively.
How to prepare for a job interview at GIMO Global Interactive Marketing Online Ltd
✨Understand the iGaming Landscape
Make sure to brush up on your knowledge of the iGaming industry, especially focusing on mobile applications. Familiarise yourself with key players like NetBet and their offerings, as well as current trends in mobile gaming.
✨Showcase Your Data-Driven Approach
Prepare to discuss specific examples where you've used data to drive growth or improve performance. Highlight any experience you have with A/B testing and how it has influenced your decision-making in previous roles.
✨Demonstrate Strong Project Management Skills
Be ready to talk about your project management experience, particularly in coordinating with external development teams. Share examples of how you've tracked timelines and resolved blockers to ensure successful project delivery.
✨Build Rapport with Stakeholders
Since this role involves liaising with various teams, practice how you would communicate effectively with stakeholders. Think of ways to demonstrate your excellent communication skills and how you’ve maintained strong relationships in past positions.
