Head of Content & Brand

Job Title: Head of SEO Location: London – Hybrid

Global Interactive Marketing Online (GIMO) Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.

About Netbet Brand:

Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. Should you need any help or advice about betting, our customer support services are available to answer your questions via email, chat, and phone.

Reporting to our Vice President of Digital Acquisition , the responsibilities of this role include, but are not limited to:
Help drive increased revenue through effective use of SEO
Work with SEO department and Vice President to plan SEO strategies
Responsibility for managing link building activities and achieve weekly set link targets.
Managing Technical SEO Audits.
Managing On Page SEO of the clients’ websites
Managing blog strategies together with the content department
Work on Link Building/Off Page SEO campaigns
Improve the visibility, design, content, conversion and engagement of all websites

Experience in a similar role within Online Gaming/Casino or Sports Betting Industry.
Have at least 5 years’ experience working in a senior SEO position.
Have understanding of Technical SEO (Pagespeed, robots.xml)
Be familiar with SEO tools such as Ahrefs, Moz, Majestic, Screaming Frog and SEMrush
Additional SEO qualifications are beneficial.

Our generous benefits package includes:

Hybrid working
Private Health Insurance
GIMO & NetBet are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here ( CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.’