At a Glance
- Tasks: Drive revenue through strategic sales leadership and luxury guest engagement.
- Company: Join the prestigious Gilpin Hotel & Lake House, part of Relais & Châteaux.
- Benefits: Enjoy a competitive salary, generous gratuities, and a stunning work environment.
- Other info: Be part of a supportive team with growth opportunities in a beautiful Lake District setting.
- Why this job: Lead sales for a Michelin-starred hotel and make a real impact in luxury hospitality.
- Qualifications: Experience in luxury hospitality sales and strong relationship-building skills required.
The predicted salary is between 526 - 526 £ per month.
At Gilpin Hotel & Lake House, we proudly offer two distinct luxury establishments situated on separate estates, yet operated seamlessly as one cohesive team. Whether you opt for the laid-back ambiance of Gilpin Hotel or the distinct combination of hotel and country house at Gilpin Lake House, your experience with us is designed to be effortlessly harmonious. Gilpin Hotel & Lake House are part of the prestigious Pride of Britain Hotels and we are proud to be one of the 580 members of Relais & Châteaux, an association of worldwide independent hotel and restaurant owners.
As Sales Manager at Gilpin Hotel and Lake House, you’ll drive revenue across rooms, dining, spa, weddings, events, and Lake House exclusives through strategic sales leadership, relationship management, and luxury-standard guest engagement.
Gilpin Hotel & Lake House is a family-owned country house hotel on the eastern shore of Windermere, in the heart of the Lake District — recognised with Two MICHELIN Keys, AA Five Red Stars, and a Michelin star for our restaurant, SOURCE. We've been named among Tripadvisor's Best of the Best hotels worldwide, featured in The Telegraph's Top 250 Places to Stay, and voted Best Spa Hotel in the Lake District. This is a rare opportunity to lead commercial sales for one of the UK's most decorated independent luxury hotels, reporting into the General Manager.
The Sales Manager leads the commercial sales strategy for Gilpin Hotel & Lake House, maximising revenue across all streams while ensuring every interaction reflects our calm luxury, personalised service, and Two Michelin Key standards. The role blends proactive sales activity, relationship building, data-led decision making, and cross-department collaboration to drive occupancy, rate growth, and conversion.
Your Role as Sales Manager:
- Revenue Strategy - develops and delivers a targeted sales plan aligned to occupancy goals, rate strategy, seasonal demand patterns, and maximising luxury transient revenue across both sites.
- Lead Management - oversees the full enquiry-to-conversion cycle, ensuring timely follow-up, personalised proposals, and consistent conversion tracking.
- Corporate Partnerships - builds and maintains relationships with corporate clients, travel partners, luxury agencies, and Lake District tourism networks to generate new business.
- Leisure & Luxury Travel Trade Sales - cultivates strong relationships with elite travel advisors, luxury tour operators, and consortia partners, developing and executing strategic sales plans that build long-term business loyalty and drive repeat leisure bookings across both properties.
- Weddings & Events Sales - owns proactive sales and conversion for weddings and events across Gilpin and the Lake House, working closely with the Front Office, Lake House and Marketing Teams to optimise diary management, upsell exclusives, and secure high-value bookings.
- Lake House Sales - drives sales for Lake House exclusives, private hire, retreats, and premium experiences, ensuring strong occupancy, pace and rate protection.
- SOURCE & Gilpin Spice Sales - supports restaurant sales through targeted campaigns, partnerships, and guest-journey integration.
- Data & Reporting - produces weekly and monthly sales reports, analysing conversion, enquiry trends, room rates, channel performance, and revenue opportunities.
- Cross-Department Collaboration - works with operational teams to ensure seamless delivery of sold experiences.
- Brand Representation - represents Gilpin Hotel and Lake House at networking events, trade shows, and partner meetings, showcasing our luxury identity.
- Upselling & Experience Design - identifies opportunities to enhance guest stays through curated experiences, upgrades, and personalised recommendations.
- System & CRM Management - maintains accurate records of enquiries, proposals, contracts, and client communication.
- Team Support - supports operational teams with sales training, call-handling standards, and conversion techniques.
Qualifications Skills & Experience Required:
- Proven experience in luxury hospitality sales, exclusive / boutique hotels, or high-end travel.
- Strong commercial awareness with the ability to interpret data and drive revenue decisions.
- Excellent communication, negotiation, and relationship-building skills.
- Experience managing corporate accounts, travel partners, or luxury agency relationships.
- High level of organisation, accuracy, and administrative capability.
- Proficiency in CRM systems, channel management tools, and comfortable with Google / Microsoft Office.
- Ability to work flexibly, including weekends and evenings during peak periods.
Key Attributes:
- Warm, confident, and commercially driven, with a natural ability to build rapport.
- Calm luxury presentation aligned to Gilpin's brand identity.
- Proactive, persistent, and solutions-focused.
- Strong sense of ownership, pride, and accountability for revenue performance.
- Creative approach to experience design and guest engagement.
Additional Information What We Offer:
- A stunning work environment within a Michelin Key-awarded hotel.
- A supportive, dynamic team and opportunities for growth within the Gilpin family.
- Meals on shift, uniform, and generous gratuities.
- A beautiful Lake District setting that inspires every day.
- The pride of contributing to a property recognised with 5 AA Red Stars, and two Michelin Keys.
- The prestige of working within Relais & Châteaux and Pride of Britain Hotels.
- You will become part of the Relais & Châteaux community, a global association of 580 exceptional hotels and restaurants united by a passion for the profession, the authenticity of human relations and the promotion of local traditions.
Salary: £40,000 – £50,000 per year, depending on experience
Gratuities: £526 per month (average)
Hours: 40 hours per week.
- Canteen
- Company events
- Company pension
- Discounted or free food
- Employee discount
- Free or subsidised travel
- Gym membership
- On-site parking
- Relocation assistance may be available
- Staff transport provided free between staff houses and hotel
Sales Manager in Windermere employer: Gilpin Hotel & Lake House
At Gilpin Hotel & Lake House, we pride ourselves on being an exceptional employer, offering a vibrant work culture that celebrates creativity and excellence in hospitality. Our team members enjoy comprehensive training and development opportunities, allowing for personal and professional growth in a stunning Lake District setting, where the beauty of nature complements our commitment to delivering unforgettable dining experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in Windermere
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Gilpin Hotel & Lake House. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Gilpin Hotel & Lake House
Don't be shy about reaching out to Gilpin Hotel & Lake House directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Sales Manager in Windermere
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Gilpin Hotel & Lake House and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Gilpin Hotel & Lake House
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
