PR and Brand Manager

Gillespie Recruitment provided pay range

This range is provided by Gillespie Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Are you a talented PR professional who loves crafting stories, building powerful media relationships, and bringing a brand to life? We’re working with a leading veterinary group who are looking for an experienced PR & Communications Manager to help elevate their visibility, strengthen their reputation, and connect emotionally with pet owners across the UK and Ireland.

If you’re a natural storyteller with a passion for impactful communications—and you thrive in a role with variety, responsibility, and creative freedom – this could be an exceptional next step.

About the Role

Working closely with the PR & Communications Director, you’ll play a key part in shaping and delivering a strategic comms approach that raises national awareness of the brand and highlights what sets the group apart.

This is a fantastic opportunity for an experienced PR all‑rounder who can identify stories, build media connections, and create compelling content that supports both the veterinary practices and the overarching group brand.

You’ll lead on consumer‑focused PR activity across the UK and Ireland, champion great storytelling, and support with high‑level communications advice, including crisis management when needed.

This is a hybrid role with regular travel across the UK and scheduled time each week at the York head office—perfect for someone who enjoys working with a wide range of people, practices, and media contacts.

Key Responsibilities

• Develop and deliver PR strategies and campaigns that build brand awareness among pet owners and the wider public.
• Write engaging, accurate and on‑brand content – including press releases, case studies, media statements, blog posts and web stories.
• Build and maintain strong relationships with national, regional and trade journalists and influencers.
• Source and develop real‑life client stories that showcase the exceptional care delivered across the practices.
• Plan and lead integrated PR campaigns alongside digital and social colleagues for maximum impact.
• Support crisis and issues communications, providing guidance to senior leaders and managing media enquiries when required.
• Ensure all communications align with brand values and business priorities.

About You

You’re a confident communicator with a flair for storytelling and a genuine passion for building strong, positive brand reputations. You enjoy working with people, thrive under pressure when needed, and bring energy, organisation, and initiative to everything you do.

You’ll need:

• At least 5 years’ experience in consumer PR, ideally in a fast‑paced, high‑profile or multi‑site environment.
• A proven track record of securing media coverage and running successful PR campaigns.
• Strong journalist relationships across national, regional and sector press.
• Excellent writing skills and the ability to craft compelling narratives.
• A proactive, collaborative mindset with the confidence to work independently when required.
• Outstanding organisational skills and the ability to manage multiple deadlines.
• Up‑to‑date knowledge of communications trends, channels and techniques.
• CIPR membership and a commitment to ongoing professional development.

Why Apply?

This is an exciting opportunity to join a respected, purpose‑driven organisation that puts people, pets, and positive culture at the centre of everything they do.

If you’re a passionate PR professional looking for a role where you can make a real impact‑leading meaningful stories, shaping brand reputation, and working closely with brilliant teams—we’d love to hear from you.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Public Relations

Industries

Veterinary Services