At a Glance
- Tasks: Drive Gill Group's social media strategy to turn attention into business results.
- Company: Gill Group, a forward-thinking company in Lymington with a hybrid work model.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a dynamic team focused on meaningful engagement and commercial success.
- Why this job: Make a real impact by transforming technical content into engaging narratives.
- Qualifications: Experience in B2B social media and strong analytical skills required.
The predicted salary is between 25000 - 25000 £ per year.
Location: Gill Group, Lymington (3 days in office, f/t hybrid)
The Role
Social media at Gill is not a vanity exercise. It is a commercial channel. This role exists to turn attention into measurable business outcomes. Pipeline influence, brand authority, and market positioning across technical sectors.
You will own and grow Gill Group’s presence across LinkedIn, Reddit, Meta, and X, building a structured, insight-led approach that connects content to commercial performance. This is not simply a scheduling role. It is a thinking role.
What You’ll Be Responsible For
- Own the Gill Group LinkedIn presence as the primary B2B channel
- Establish and scale Reddit, Meta, and X with clear purpose per platform
- Build channel-specific strategies based on audience behaviour, not copy‑paste content
- Translate technical products into commercially compelling narratives
- Develop content that supports sales conversations, not just awareness
- Work closely with product, sales, and leadership to surface real expertise
- Identify what actually drives engagement vs what simply fills space
Performance & Reporting
- Track and report on performance against meaningful metrics
- Engagement quality, not just volume
- Traffic to key pages
- Contribution to pipeline and lead quality
- Build monthly insights reports that answer one key question: what worked, what didn’t, and what changes next
- Continuously test, refine, and optimise content and channel strategy
Planning & Execution
- Create structured content calendars aligned to campaigns, product launches, and events
- Balance reactive content with planned, strategic output
- Introduce experimentation frameworks across formats and messaging
Cross-Functional Collaboration
- Work with sales to align messaging with real customer conversations
- Support event amplification, product launches, and thought leadership
- Feed insights back into wider marketing and commercial strategy
What Good Looks Like
- Social channels that feel intentional, not noisy
- Content that sparks conversations with the right people
- Clear evidence of impact on enquiries, conversations, and pipeline
- A reporting cadence that informs decisions, not just documents activity
What You’ll Bring
- Proven experience managing B2B social media with a commercial lens
- Strong analytical mindset with confidence in interpreting performance data
- Ability to simplify technical concepts into engaging, credible content
- Experience building or growing channels beyond LinkedIn is a strong advantage
- Confidence to challenge “we’ve always done it this way” thinking
- Commercially minded. You think in outcomes, not outputs
- Curious. You ask why something works, then test it again
- Structured. You bring order to what is often treated as chaos
- Direct. You focus on what matters and cut what doesn’t
Why This Role Matters
We are rapidly evolving into a more joined-up, commercially driven marketing function. Social media should reflect that shift. Less noise. More signal. More impact. This role sits right at that pivot point.
Salary - £22-25k per annum plus benefits
Social Media Executive in Pennington employer: Gill Instruments Limited
At Gill Group, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to make a tangible impact. As a Social Media Executive in Lymington, you will not only have the opportunity to shape our B2B social media strategy but also benefit from a supportive hybrid working environment that encourages professional growth and collaboration across teams. With a focus on meaningful outcomes and a commitment to continuous improvement, Gill Group is an excellent employer for those seeking a rewarding career in a forward-thinking company.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in Pennington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gill Instruments Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gill Instruments Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gill Instruments Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gill Instruments Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive in Pennington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gill Instruments Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gill Instruments Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gill Instruments Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gill Instruments Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gill Instruments Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gill Instruments Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
