Assoc Director, Market Access

This job is with Gilead Sciences Inc., an inclusive employer. At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Knowledge

• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.
• Recognized expertise in implementing a pharmaceutical communication plan including generating publications, organizing continuing medical education activities and advocacy development.
• Must be very familiar with industry trends and remain current with competitor's resources and practices.
• Must have a successful record of developing external relationships leading to brand advocacy.
• Must have a track record of successful pharma/biotech patient/community marketing with an understanding of expense budget planning and tracking.
• Proven ability to manage cross-functional teams or work groups as well as direct reports.
• Strong strategic thinker with ability to formulate, develop and execute strategy.
• Excellent analytical skills, demonstrated by the ability to identify and understand complex issues and problems, and interpret information in a manner that provides appropriate recommendations to senior management and across functional areas.
• Excellent interpersonal skills with ability to lead, interact, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines.
• Must possess sophisticated negotiating, influencing, project management and consulting skills.
• Organizational skill, including ability to follow assignments through to completion (bias towards execution).
• Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required.

Opinion Leader Program

• Must possess the ability to maintain, develop, and utilize a level of product and therapeutic disease knowledge to promote the appropriate use of Gilead products to Key Opinion Leaders.
• Proven curriculum development and instructional design skills. In-depth familiarity and knowledge of commonly used concepts and practices for training is required.

Specific Job Responsibilities

• Leads Promotion Review Committee process to ensure marketing materials are cleared for promotional use and secures final production.
• Leverages primary and secondary market research and analytics critical to directing brand strategies and optimizing marketing tactics.
• Analyzes complex problems and situations, provides logical recommendations and leads any required action planning.
• Sets priorities in circumstances of continued complex and conflicting requirements.
• Takes a lead role in representing company at professional events and promotes company products at such events.
• Ensures that all marketing activities are in compliance with regulatory and legal requirements.
• Directs tactical plan development and implementation.

Promotions

• Develops specific business development recommendations that will provide competitive advantages for the brand (e.g., new technology adaptations, line extensions through external developers, new proprietary dosage formulations, etc.).
• Establishes recommendations for product revenue forecasts, promotional budgets and local product development budgets.
• Provides input into the Brand Marketing Strategy and leads development of specific strategies.
• Leads launch teams or commercial product teams.
• Routinely uses ROI measures to assess effectiveness of campaigns.

Direct-to-Patient

• Develops and delivers informative patient-friendly education and other direct-to-patient initiatives based on customer needs.
• Develops and implements marketing messages directed at patient populations.
• Directs business development strategies to reach hard-to-see physicians and accounts to positively impact regional sales.
• Establishes and maintains strong professional relationships with key targeted advocacy groups and regional organizations.
• Works collaboratively with Corporate Communications to develop and maintain a positive corporate image within the customer marketplace.
• Coordinates the development of patient tactics according to strategy and within agreed upon budgets.
• Tactics include starter kits, advertising, brochures, direct mail and on-line campaigns, medical office educational literature, videos and Internet programs.

Opinion Leader Program

• May run advisory boards in conjunction with medical department.

eMarketing

• Assists with the integration of brand messaging into online communications, ensuring consistency of brand positioning and messaging across all media.
• Executes tasks related to online media strategy including paid search and banner ad placements.
• Owns web-based sales lead generation process, including initial set-up and ongoing management.
• Assists with establishing and generating monthly e-Marketing metrics reports including an "executive dashboard view".

Managed Markets

• Develop and implement strategic initiatives including 1-year commercial plan, brand POA, and competitive assessments.
• Lead brand-specific strategic initiatives and market access programs in collaboration with product marketing teams and cross-functional representatives to achieve brand business goals.
• Develop, execute, and monitor managed markets marketing tactics and resources for National Accounts teams and Key Accounts Specialists.
• Manage vendors, budget and PRC submittals for all product-specific Market Access tactics.

Equal Employment Opportunity (EEO)

It is the policy of Gilead Sciences, Inc. and its subsidiaries and affiliates to recruit select and employ the most qualified persons available for positions throughout the Company. Except if otherwise provided by applicable law, all employment actions relating to issues such as compensation, benefits, transfers, layoffs, returns from layoffs, company-sponsored training, education assistance, social and recreational programs are administered on a non-discriminatory basis.