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- Tasks: Lead creative content projects and manage social media strategies for exciting clients.
- Company: Dynamic marketing agency passionate about travel and leisure.
- Benefits: Competitive salary, profit share, pension scheme, and a range of perks.
- Why this job: Join a vibrant team and make an impact in the digital marketing world.
- Qualifications: 3+ years in digital marketing, strong multimedia skills, and a flair for creativity.
- Other info: Hybrid work model with opportunities for growth and mentorship.
The predicted salary is between 30000 - 45000 £ per year.
ROLES & RESPONSIBILITIES
- Content Creation
- Leading the in-house team that deliver Content Shoot projects for Social Media clients
- Photography & Video production on location
- Drone operation also desirable and/or training may be provided
- Strategy & planning for content shoots, including the creation of shoot briefs, itineraries, mood boards, etc. and co-ordination with client marketing teams
- Creative direction to ensure content aligns with each client’s brand identity and campaign objectives
- Post-production and content editing to produce content assets ready for use on Social Media
- Repurposing existing assets and optimising for use on Social Media channels
- Supporting Online Advertising teams with the creation of advertising content assets
- Social Media Marketing
- Working across Instagram, Facebook, YouTube, Twitter, LinkedIn and TikTok
- Creating regular publishing plans for varied platforms and objectives
- Filing and editing of multi-media content
- Scheduling and optimisation of all social content
- Performance review and benchmarking
- Keeping abreast of social and industry trends, platform updates and new features
- Client & Team Management
- Liaising with client marketing teams & hotel general managers to co-ordinate Social Media
- Managing the in-house team responsible for Social Media content creation
- Providing creative direction and feedback on shoots and content outputs
- Work in collaboration with the agency’s brand, creative and digital marketing teams to deliver a holistic service for clients
- Mentoring and supporting Social Media content team members
- Supporting new business proposals and pitches when needed
Skills & Experience
- Essential
- At least 3 years’ experience working in a digital/marketing agency environment
- First-class multimedia content creation and editing skills
- Professional photography & video production experience
- Best practice understanding and experience across social platforms
- Excellent inter-personal, communication and presentation skills
- Strong organisational skills, with an aptitude for multi-tasking and managing priorities
- A keen visual eye, and a flair for crafting presentations
- Desirable
- Degree in Social Media and / or Digital Marketing
- Drone piloting experience, ideally with an associated training qualification
- Copywriting skills that are sharp, memorable and make readers take action
- Driving licence
- A fluent second language
Culture
- Passion for travel/ leisure industry
- A confident, proactive attitude
- The ability to think creatively in support of your clients’ business objectives
Location
The role will be based at the Edinburgh head office. They offer a hybrid approach, usually 3 days/week in the office although you will of course be out and about a lot!
Remuneration
Competitive Salary, based on experience £35,000 - £45,000
Profit share scheme / bonus (to c£2k)
Company pension scheme & life insurance
A great range of benefits
Senior Content & Social Digital Marketing Manager employer: Gilchrist Recruitment Partnership
Contact Detail:
Gilchrist Recruitment Partnership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content & Social Digital Marketing Manager
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best multimedia content and social media campaigns. We want to see your creativity in action, so make sure it’s visually appealing and highlights your unique style.
✨Tip Number 3
Prepare for interviews like a pro! Research the company and its clients, and come armed with ideas on how you can elevate their social media presence. We love candidates who are proactive and ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who fit our culture and values.
We think you need these skills to ace Senior Content & Social Digital Marketing Manager
Some tips for your application 🫡
Show Off Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your multimedia skills right from the start. Remember, we’re looking for someone who can bring fresh ideas to our content creation.
Tailor Your Application: Make sure to tailor your application to the role. Highlight your experience in digital marketing and social media, and don’t forget to mention any relevant projects you've worked on. We want to see how you align with our needs!
Be Clear and Concise: While we love creativity, clarity is key! Keep your application clear and to the point. Use bullet points where necessary to make it easy for us to see your skills and experience at a glance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Gilchrist Recruitment Partnership
✨Know Your Content Inside Out
Before the interview, dive deep into your portfolio and be ready to discuss specific projects. Highlight your multimedia content creation skills and any successful campaigns you've led, especially those that align with the role's requirements.
✨Showcase Your Creative Process
Be prepared to talk about your approach to content strategy and planning. Discuss how you create shoot briefs, mood boards, and itineraries, and share examples of how your creative direction has positively impacted client campaigns.
✨Stay Current with Social Trends
Familiarise yourself with the latest trends and updates across social media platforms. Bring up recent changes or features that could benefit the company’s clients, showing that you’re proactive and knowledgeable in the digital marketing space.
✨Demonstrate Team Leadership Skills
Since this role involves managing a team, be ready to discuss your experience in mentoring and supporting team members. Share examples of how you've successfully collaborated with clients and internal teams to achieve common goals.