At a Glance
- Tasks: Lead digital marketing strategies and manage a talented team to drive growth.
- Company: Award-winning digital agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Based in Glasgow city centre with excellent career growth potential.
- Why this job: Shape the future of digital marketing and make a real impact in a dynamic environment.
- Qualifications: Proven experience in senior marketing roles, especially in fast-paced settings.
The predicted salary is between 60000 - 80000 € per year.
We have a brilliant opportunity within an award winning, growing full service digital agency who are looking for a forward-thinking Head of Marketing to lead their digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape. You’ll be responsible for scaling our reach, managing a talented team, and ensuring every pound spent translates into measurable success.
Key Responsibilities:
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
- Future-Proofing: Lead the GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Team Mentorship: Manage, inspire, and develop an in-house team (and/or agency partners), fostering a culture of continuous learning.
- Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.
Requirements:
- Experience: Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in Hospitality Marketing or Retail is a major plus, as is agency side experience.
- Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem.
- Analytical Mindset: Expert-level ability to interpret data, manage complex budgets, and translate 'marketing-speak' into business results.
- Trend Hunter: A natural curiosity for emerging tech and digital trends; you’re the person who knows what’s coming next before it hits the mainstream.
- Communication: Exceptional pitching and reporting skills, with the ability to influence at all levels and be an inspirational leader.
You will be based in the Glasgow city centre office / hybrid. Generally this will be Monday - Wednesday, WFH but obviously at a senior level you may have to attend client meetings etc outwith those days. This is a full time, permanent contract. Our client are unable consider remote working. Therefore it is essential that you are based in the Greater Glasgow area. Salary is purely dependent on skills.
Head of Marketing (Digital) employer: Gilchrist Recruitment Partnership
Join an award-winning digital agency in the heart of Glasgow, where innovation meets opportunity. As the Head of Marketing, you'll thrive in a dynamic work culture that champions creativity and strategic thinking, while enjoying benefits such as flexible hybrid working arrangements and a commitment to professional development. With a focus on mentorship and continuous learning, this role offers you the chance to lead a talented team and make a significant impact in the rapidly evolving digital landscape.
Contact Detail:
Gilchrist Recruitment Partnership Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (Digital)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join online communities. The more people you know, the better your chances of landing that Head of Marketing role.
✨Tip Number 2
Showcase your expertise! Create a personal brand online by sharing insights on digital marketing trends or case studies. This will position you as a thought leader and make you stand out to potential employers.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their marketing strategies, and come armed with ideas on how you can drive their growth. Confidence and knowledge go a long way!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm and commitment to joining our team.
We think you need these skills to ace Head of Marketing (Digital)
Some tips for your application 🫡
Show Your Strategic Side:When writing your application, make sure to highlight your strategic leadership skills. We want to see how you've owned and executed marketing roadmaps in the past, so share specific examples that demonstrate your ability to manage budgets and align with business KPIs.
Be Data-Driven:We love numbers! Include any experience you have with performance analysis and reporting. Mention tools like Google Data Studio and how you've used data to drive decisions and improve marketing outcomes. This will show us you're not just about creativity but also about measurable success.
Embrace Emerging Trends:Let us know how you stay ahead of the curve with digital trends and AI advancements. Share any experiences where you've integrated new technologies into your marketing strategies. This will help us see your passion for innovation and your readiness to future-proof our marketing efforts.
Tailor Your Application:Make sure your application speaks directly to the role of Head of Marketing. Use the job description as a guide to tailor your CV and cover letter, showcasing relevant experiences and skills. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Gilchrist Recruitment Partnership
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and KPIs relevant to the role. Be ready to discuss how you've used data to drive decisions in your previous roles, especially in performance marketing and AI integration.
✨Showcase Your Strategic Vision
Prepare to articulate your vision for the marketing roadmap. Think about how you would approach omnichannel growth and future-proofing strategies. Use examples from your past experiences to demonstrate your strategic thinking.
✨Demonstrate Team Leadership Skills
Be ready to share specific instances where you've inspired and developed a team. Discuss your mentorship style and how you foster a culture of continuous learning, as this is crucial for the Head of Marketing role.
✨Pitch Like a Pro
Practice your pitching skills! You’ll need to confidently present new strategies and budget proposals. Prepare a mock pitch that showcases your ability to influence stakeholders and communicate effectively at all levels.
