At a Glance
- Tasks: Lead digital marketing strategies and drive brand growth in a dynamic agency.
- Company: Award-winning digital agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Exciting career growth potential in a vibrant Glasgow city centre office.
- Why this job: Be at the forefront of digital marketing and AI integration, making a real impact.
- Qualifications: Proven experience in senior marketing roles, ideally in fast-paced environments.
The predicted salary is between 60000 - 80000 € per year.
We have a brilliant opportunity within an award-winning, growing full-service digital agency who are looking for a forward-thinking Head of Marketing to lead their digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape.
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
- Future-Proofing: Lead the GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.
Experience: Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in Hospitality Marketing or Retail is a major plus, as is agency side experience.
Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem. Expert-level ability to interpret data, manage complex budgets, and translate 'marketing-speak' into business results. A natural curiosity for emerging tech and digital trends.
You will be based in the Glasgow city centre office / hybrid. Generally this will be Monday - Wednesday, WFH but obviously at a senior level you may have to attend client meetings etc outwith those days. This is a full-time, permanent contract. Our client are unable to consider remote working.
We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.
Vacature Head of Marketing in Glasgow employer: Gilchrist Recruitment Partnership
Join an award-winning digital agency in the heart of Glasgow, where innovation meets opportunity. As a Head of Marketing, you'll thrive in a dynamic work culture that champions creativity and strategic thinking, with ample opportunities for professional growth and development. Enjoy a hybrid working model that balances collaboration in our vibrant city centre office with the flexibility of remote work, all while being part of a team that values diversity and equal opportunities.
Contact Detail:
Gilchrist Recruitment Partnership Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Vacature Head of Marketing in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show up prepared for interviews! Research the company and its culture, and come armed with questions that show your interest. We want to see you shine and demonstrate how you can lead their marketing strategy.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We love seeing candidates who are proactive and genuinely interested in the role.
✨Tip Number 4
Don’t hesitate to apply through our website! We’re always on the lookout for talent, and applying directly can sometimes give you an edge. Let’s get you on board and leading the charge in marketing!
We think you need these skills to ace Vacature Head of Marketing in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in digital marketing, especially in SEO and Paid Media, and don’t forget to showcase any leadership roles you've had. We want to see how you can drive growth and align with our business KPIs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Talk about your strategic vision and how you plan to navigate the evolving AI landscape. We love a good story, so make it engaging and personal!
Showcase Your Data Skills:Since performance analysis is key, be sure to mention your experience with tools like Google Data Studio. We’re looking for someone who can interpret data and provide actionable insights, so give us examples of how you've done this in the past!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Gilchrist Recruitment Partnership
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and KPIs relevant to the role. Be ready to discuss how you've used data to drive decisions in your previous roles, especially in SEO and Paid Media.
✨Showcase Your Strategic Vision
Prepare to articulate your vision for the marketing roadmap. Think about how you would integrate AI and GEO strategies into existing frameworks, and be ready to pitch these ideas confidently.
✨Demonstrate Stakeholder Management Skills
Think of examples where you've successfully pitched new strategies or budget increases to stakeholders. Highlight your communication skills and how you tailor your approach to different audiences.
✨Be Ready for Performance Analysis Questions
Familiarise yourself with Google Data Studio and how to interpret performance reports. Be prepared to discuss how you’ve used insights from data to optimise conversion rates and improve user journeys.
