PR Account Director (Consumer) in Glasgow

A lead relationship holder for your assigned clients, you’ll be accountable for the effective and profitable delivery of projects and retainers for these clients - consumer / brands. You are a key driver of income growth, taking responsibility for developing existing clients and winning new clients for the agency.

TEAM LEADERSHIP:

• Effectively lead a team of account managers and account execs
• Take an active role in driving the agency forward
• Be a guide and mentor to your team
• Keep all relevant people informed of client or internal activities
• Communicate information within the team with authority and clarity
• Demonstrate a passion and aptitude for developing the members of your team
• Take ownership of their personal and professional growth

CAMPAIGNS & CLIENTS:

• Take ownership of the strategic development of campaigns, with the support of your director
• Ensure that creative solutions are found to client problems
• Inspire and enable creativity in your team
• Contribute creatively in all campaign planning, and leverage creative connections where relevant
• Proactively demonstrate a passion for building your cultural network and understanding
• Be a confident and inspiring presenter, able to deliver high quality presentations internally and externally
• Create high quality written and visual documents
• Encourage exceptional standards for the work coming out of your team
• Have a solid understanding of the wider marketing mix, and demonstrate a passion to expand this knowledge
• Demonstrate an understanding of our key youth audience, and a passion for growing and nurturing this knowledge
• Instil a culture in your team where solid consumer understanding and insights are at the heart of all work
• Demonstrate an extensive knowledge of the Scottish and UK media landscape, and take responsibility for growing your awareness of latest trends
• Leverage this to build media strategy and tactics for your campaigns
• Demonstrate an extensive knowledge of the influencer landscape, and take responsibility for growing your awareness of latest trends
• Leverage this to build solid influencer strategy and tactics for your campaigns
• Have a solid contact book of creators, with a passion for growing this and leading by example within the team
• Demonstrate leadership on the accounts you head up. Be the clients’ key problem solver, strategic support and creative consultant
• Ensure that your team are managing the account to a high standard
• Contribute effectively to the development of KPIs when planning campaigns
• Build strong measurement frameworks, and deliver KPI’s to a high standard
• Encourage a culture of rigorous analysis and reflection within your team
• Build strong and effective relationships with clients rooted in trust and mutual respect
• Understand how your clients businesses work
• Understand your clients’ needs and internal pressures and respond accordingly

NEW BUSINESS:

• Ensure you’re aware of, and able to communicate, the agency’s key USPs, past, present and future
• Coach your team to be able to do the same
• Seek to build out your network, and actively look for opportunities to generate new business opportunities for the agency
• Take a key role in the development and delivery of new business pitches
• Actively participate in the agency’s marketing activities
• Proactively seek new opportunities and channels to promote the agency’s work

COMPANY LEADERSHIP:

• Take an active role in the resource planning process
• Ensure you are aware of the upcoming requirements of your clients and the pressures on your team
• Take an active role in the time analysis of your clients and projects
• Ensure that learnings are captured and shared
• Work with directors on the resolution of over-servicing issues and ensure that solutions are found for clients
• Seek to generate new commercial opportunities within your existing client base – through expansion and cross-sell
• Be aware of, and able to communicate the agency’s long and short term business objectives, and encourage an understanding of these amongst your team
• Be able to build accurate project fee budgets, with the support of a director
• Be able to build and manage accurate programme cost budgets, and ensure all costs are being tracked by your team

We’re looking for a dyed in the wool PR professional who has demonstrable consumer experience (including drinks). You’ll be happy to work out of the Glasgow office with frequent client visits throughout the UK. Ideally you’ll be an existing Account Director but our client may consider a current Senior Account Manager who is punching above their weight!

Salary to £45,000 + great benefits and culture.