At a Glance
- Tasks: Lead marketing strategies and drive digital growth in a dynamic agency.
- Company: Award-winning digital agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Exciting opportunity to work in Glasgow city centre with excellent career prospects.
- Why this job: Be at the forefront of digital marketing and AI integration, making a real impact.
- Qualifications: Proven experience in senior marketing roles, ideally in fast-paced environments.
The predicted salary is between 50000 - 65000 € per year.
We have a brilliant opportunity within an award-winning, growing full-service digital agency who are looking for a forward-thinking Head of Marketing to lead their digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape.
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
- Future-Proofing: Lead the GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.
Experience: Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in Hospitality Marketing or Retail is a major plus, as is agency side experience.
Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem. Expert-level ability to interpret data, manage complex budgets, and translate 'marketing-speak' into business results. A natural curiosity for emerging tech and digital trends.
You will be based in the Glasgow city centre office / hybrid. Generally this will be Monday - Wednesday, WFH but obviously at a senior level you may have to attend client meetings etc outwith those days. This is a full-time, permanent contract. Our client are unable to consider remote working.
We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.
Marketing Lead in Glasgow employer: Gilchrist Recruitment Partnership
Join an award-winning digital agency in the heart of Glasgow, where innovation meets opportunity. As a Marketing Lead, you'll thrive in a dynamic work culture that champions creativity and strategic thinking, with ample opportunities for professional growth and development. Enjoy a hybrid working model that promotes work-life balance while being part of a team that values diversity and inclusion.
Contact Detail:
Gilchrist Recruitment Partnership Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local meetups. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and achievements. This is your chance to shine and demonstrate how you can drive growth and conversions.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can lead their marketing strategy and integrate AI into their processes. Confidence is key, so practice your pitch!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Don’t miss out on your chance to join an amazing team!
We think you need these skills to ace Marketing Lead in Glasgow
Some tips for your application 🫡
Show Your Strategic Side:When writing your application, make sure to highlight your experience in strategic leadership. We want to see how you've owned and executed marketing roadmaps in the past, so don’t hold back on those impressive achievements!
Be Omnichannel Savvy:Mention your expertise in managing various channels like SEO, Paid Media, and Affiliates. We’re looking for someone who can drive high-quality traffic, so share specific examples of how you’ve done this before.
Data is Key:Don’t forget to showcase your ability to analyse performance data! We love candidates who can build insightful reports and translate numbers into actionable strategies, so include any relevant tools or methods you’ve used.
Relocation Plans Matter:If you're not currently in Scotland, be upfront about your plans to relocate. We want to know your timeline and how you’ll make it happen, as we’re all about finding the right fit for our Glasgow office!
How to prepare for a job interview at Gilchrist Recruitment Partnership
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and KPIs relevant to the role. Be ready to discuss how you've used data to drive decisions in your previous roles, especially in SEO and Paid Media.
✨Showcase Your Strategic Vision
Prepare to articulate your vision for the marketing roadmap. Think about how you would integrate AI and GEO strategies into existing frameworks, and be ready to pitch these ideas confidently.
✨Demonstrate Stakeholder Engagement Skills
Think of examples where you've successfully pitched new strategies or budget increases. Highlight your experience in managing relationships with both internal teams and external partners, as this will be crucial for the role.
✨Stay Ahead of Digital Trends
Research the latest trends in digital marketing, particularly around AI and performance marketing. Being able to discuss these trends and how they impact the industry will show your passion and forward-thinking mindset.
