At a Glance
- Tasks: Lead digital marketing strategies and drive brand growth in a dynamic agency.
- Company: Award-winning digital agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Exciting career growth potential in a vibrant Glasgow city centre office.
- Why this job: Be at the forefront of digital marketing and AI integration, making a real impact.
- Qualifications: Proven experience in senior marketing roles, especially in fast-paced environments.
The predicted salary is between 40000 - 50000 € per year.
We have a brilliant opportunity within an award-winning, growing full-service digital agency who are looking for a forward-thinking Head of Marketing to lead their digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape.
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
- Future-Proofing: Lead the GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.
Experience: Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in Hospitality Marketing or Retail is a major plus, as is agency side experience.
Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem. Expert-level ability to interpret data, manage complex budgets, and translate 'marketing-speak' into business results. A natural curiosity for emerging tech and digital trends.
You will be based in the Glasgow city centre office / hybrid. Generally this will be Monday - Wednesday, WFH but obviously at a senior level you may have to attend client meetings etc outwith those days. This is a full-time, permanent contract. Our client are unable to consider remote working.
Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side. If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent 'remote' opportunities - thus you will be either living in Scotland or have solid plans to relocate.
We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.
Marketing Executive in Glasgow employer: Gilchrist Recruitment Partnership
Join an award-winning digital agency in the heart of Glasgow, where innovation meets opportunity. As a Marketing Executive, you'll thrive in a dynamic work culture that champions creativity and strategic thinking, with ample opportunities for professional growth and development. Enjoy a hybrid working model that promotes work-life balance while being part of a team that values diversity and inclusion.
Contact Detail:
Gilchrist Recruitment Partnership Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their marketing strategies, and come armed with questions. Show them you’re not just another candidate; you’re the one they need.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining the team. Don’t miss out!
We think you need these skills to ace Marketing Executive in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Executive role. Highlight your experience in digital marketing, SEO, and performance analysis. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can contribute to our team. Don’t forget to mention any relevant experience in hospitality or retail.
Showcase Your Data Skills:Since we’re all about performance analysis, make sure to highlight your ability to interpret data and create reports. Mention any tools you’ve used, like Google Data Studio, to show us you’re up to speed!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Gilchrist Recruitment Partnership
✨Know Your Marketing Fundamentals
Brush up on your knowledge of SEO, Paid Media, and Conversion Rate Optimisation. Be ready to discuss how these elements work together to drive digital growth, as the company is looking for someone who can navigate both traditional and modern marketing landscapes.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully managed marketing budgets and aligned strategies with business KPIs in previous roles. This will demonstrate your ability to own and execute a comprehensive marketing roadmap, which is crucial for this position.
✨Be Data-Driven
Familiarise yourself with Google Data Studio and be prepared to discuss how you’ve used data to inform marketing decisions. The ability to interpret data and provide actionable insights will be key in showcasing your performance analysis skills.
✨Demonstrate Stakeholder Management Skills
Think of instances where you've pitched new strategies or concepts to stakeholders. Being able to confidently communicate your ideas and gain buy-in from others is essential for this role, so practice articulating your thoughts clearly and persuasively.
