At a Glance
- Tasks: Lead digital marketing strategies and drive brand growth in a dynamic agency.
- Company: Award-winning digital agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Exciting career growth potential in a vibrant Glasgow city centre office.
- Why this job: Be at the forefront of digital marketing and AI integration, making a real impact.
- Qualifications: Proven experience in senior marketing roles, ideally in fast-paced environments.
The predicted salary is between 60000 - 80000 € per year.
We have a brilliant opportunity within an award-winning, growing full-service digital agency who are looking for a forward-thinking Head of Marketing to lead their digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape.
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
- Future-Proofing: Lead the GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.
Experience: Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in Hospitality Marketing or Retail is a major plus, as is agency side experience.
Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem. Expert-level ability to interpret data, manage complex budgets, and translate 'marketing-speak' into business results. A natural curiosity for emerging tech and digital trends.
You will be based in the Glasgow city centre office / hybrid. Generally this will be Monday - Wednesday, WFH but obviously at a senior level you may have to attend client meetings etc outwith those days. This is a full-time, permanent contract. Our client are unable to consider remote working.
We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.
Marketing Director in Glasgow employer: Gilchrist Recruitment Partnership
Join an award-winning digital agency in the heart of Glasgow, where innovation meets collaboration. As a Marketing Director, you'll thrive in a dynamic work culture that champions creativity and strategic thinking, with ample opportunities for professional growth and development. Enjoy a hybrid working model that balances office engagement with flexibility, all while being part of a team that values diversity and equal opportunities.
Contact Detail:
Gilchrist Recruitment Partnership Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can lead their marketing strategy and drive growth, especially in areas like SEO and AI integration.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Marketing Director in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Director role. Highlight your experience in strategic leadership and performance marketing, and don’t forget to sprinkle in some buzzwords from the job description to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with our needs. Be sure to mention any experience with AI integration or conversion rate optimisation – we love that stuff!
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and data to illustrate your impact, especially in areas like budget management and performance analysis. We want to see how you’ve driven results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Gilchrist Recruitment Partnership
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and KPIs relevant to the role. Be ready to discuss how you've used data to drive decisions in your previous roles, especially in SEO and Paid Media. This will show that you understand the importance of performance analysis.
✨Showcase Your Strategic Vision
Prepare to articulate your vision for the marketing roadmap. Think about how you would integrate AI and GEO strategies into the existing framework. Being able to present a clear, forward-thinking strategy will impress the interviewers and demonstrate your leadership capabilities.
✨Demonstrate Stakeholder Management Skills
Think of examples where you've successfully pitched new ideas or budget increases to stakeholders. Highlight your communication skills and ability to align marketing strategies with business goals. This is crucial for a role that involves managing substantial budgets and stakeholder expectations.
✨Be Curious About Emerging Trends
Show your enthusiasm for the latest trends in digital marketing and AI. Prepare some insights or recent developments that could impact the agency's strategies. This will not only reflect your passion but also your commitment to staying ahead in the rapidly evolving marketing landscape.
