Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital marketing strategies and manage a talented team to drive growth.
- Company: Award-winning digital agency with a focus on innovation and performance.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Based in Glasgow with excellent career advancement opportunities.
- Why this job: Be at the forefront of digital marketing and AI integration in a dynamic environment.
- Qualifications: Proven experience in senior marketing roles, especially in fast-paced settings.
The predicted salary is between 50000 - 65000 £ per year.
We have a brilliant opportunity within an award-winning, growing full-service digital agency who are looking for a forward-thinking Head of Marketing to lead their digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape. You’ll be responsible for scaling our reach, managing a talented team, and ensuring every pound spent translates into measurable success.
Key Responsibilities
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
- Future-Proofing: Lead the GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Team Mentorship: Manage, inspire, and develop an in-house team (and/or agency partners), fostering a culture of continuous learning.
- Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.
Requirements
- Experience: Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in Hospitality Marketing or Retail is a major plus, as is agency side experience.
- Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem.
- Analytical Mindset: Expert-level ability to interpret data, manage complex budgets, and translate 'marketing-speak' into business results.
- Trend Hunter: A natural curiosity for emerging tech and digital trends; you’re the person who knows what’s coming next before it hits the mainstream.
- Communication: Exceptional pitching and reporting skills, with the ability to influence at all levels and be an inspirational leader.
You will be based in the Glasgow city centre office / hybrid. Generally this will be Monday - Wednesday, WFH but obviously at a senior level you may have to attend client meetings etc outwith those days. This is a full-time, permanent contract. Our client are unable to consider remote working. Therefore it is essential that you are based in the Greater Glasgow area.
Salary is purely dependent on skills & experience with a range of £50,000 - £65,000 + benefits.
Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side.
When submitting your application, please outline your current salary, salary expectations and notice period. It is also essential that you are already legally permitted to work in the UK with the associated paperwork if you are not a UK citizen. If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent 'remote' opportunities - thus you will be either living in Scotland or have solid plans to relocate.
We cannot guarantee a response to each individual application, made necessary by the level of response we receive. We will contact only those candidates we wish to shortlist. Apologies in advance for any inconvenience this may cause.
We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.
Head of Marketing (Digital) in Glasgow employer: Gilchrist Recruitment Partnership
Contact Detail:
Gilchrist Recruitment Partnership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (Digital) in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Tailor your answers to show how your experience aligns with their goals, especially in digital marketing and AI integration.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Head of Marketing (Digital) in Glasgow
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your strategic leadership skills. We want to see how you’ve owned and executed marketing roadmaps in the past, especially if you've managed substantial budgets.
Be Data-Driven: We love numbers! Include examples of how you've used performance analysis to drive results. Mention any tools like Google Data Studio that you've used to create reports and insights.
Tailor Your Experience: Make sure to align your experience with the role. If you have a background in hospitality or retail marketing, shout about it! We’re looking for someone who understands the nuances of these industries.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application. Also, remember to include your current salary, expectations, and notice period as requested.
How to prepare for a job interview at Gilchrist Recruitment Partnership
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to SEO, Paid Media, and conversion rates. Be ready to discuss how you've used data to drive decisions and improve performance in previous roles.
✨Showcase Your Strategic Vision
Prepare to articulate your vision for the marketing roadmap. Think about how you would align marketing strategies with business KPIs and be ready to share examples of successful campaigns you've led that resulted in measurable growth.
✨Stay Ahead of Trends
This role requires a keen understanding of emerging tech and digital trends. Research the latest developments in AI and how they impact marketing. Bring insights to the table during your interview to show you're not just keeping up but leading the charge.
✨Engage with Stakeholders
You'll need to pitch ideas confidently to various stakeholders. Practice your communication skills by preparing a mock pitch for a new marketing strategy. Highlight your ability to influence and inspire others, as this will be crucial in your role.