At a Glance
- Tasks: Lead digital marketing strategies and drive brand growth in a dynamic agency.
- Company: Award-winning digital agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Exciting career growth potential in a vibrant Glasgow city centre office.
- Why this job: Be at the forefront of digital marketing and AI integration, making a real impact.
- Qualifications: Proven experience in senior marketing roles, ideally in fast-paced environments.
The predicted salary is between 60000 - 80000 € per year.
We have a brilliant opportunity within an award-winning, growing full-service digital agency who are looking for a forward-thinking Head of Marketing to lead their digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape.
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
- Future-Proofing: Lead the GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.
Experience: Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in Hospitality Marketing or Retail is a major plus, as is agency side experience.
Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem. Expert-level ability to interpret data, manage complex budgets, and translate 'marketing-speak' into business results. A natural curiosity for emerging tech and digital trends.
You will be based in the Glasgow city centre office / hybrid. Generally this will be Monday - Wednesday, WFH but obviously at a senior level you may have to attend client meetings etc outwith those days. This is a full-time, permanent contract. Our client are unable to consider remote working.
Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side. If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent 'remote' opportunities - thus you will be either living in Scotland or have solid plans to relocate.
We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.
Head marketing in Glasgow employer: Gilchrist Recruitment Partnership
Join an award-winning digital agency in the heart of Glasgow, where innovation meets collaboration. As a forward-thinking Head of Marketing, you'll thrive in a dynamic work culture that values creativity and strategic leadership, with ample opportunities for professional growth and development. Enjoy a hybrid working model that promotes work-life balance while being part of a team that is at the forefront of digital marketing and AI integration.
Contact Detail:
Gilchrist Recruitment Partnership Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head marketing in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show up prepared for interviews! Research the company and its culture, and come armed with questions that show your interest. We want to see you shine and demonstrate how you can lead their marketing strategy.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We appreciate when candidates take the time to express their enthusiasm for the role.
✨Tip Number 4
Don’t hesitate to apply through our website! We’re always on the lookout for passionate individuals ready to make an impact. Your next big opportunity could be just a click away!
We think you need these skills to ace Head marketing in Glasgow
Some tips for your application 🫡
Show Your Strategic Side:When writing your application, make sure to highlight your strategic leadership skills. We want to see how you've owned and executed marketing roadmaps in the past, so share specific examples that demonstrate your ability to manage budgets and align with business KPIs.
Be Omnichannel Savvy:Don’t forget to mention your experience with various marketing channels! Whether it’s SEO, Paid Media, or Affiliate programmes, we’re keen to know how you’ve driven traffic and conversions across different platforms. Make it clear how you can contribute to our omnichannel growth.
Data is Key:We love data-driven insights! In your application, talk about your experience with performance analysis and reporting. If you’ve used tools like Google Data Studio, let us know how you’ve turned data into actionable strategies that improved performance.
Relocation Plans Matter:If you're not currently in Scotland, be upfront about your relocation plans. We want to understand your timeline and commitment to moving here, as this role requires you to be on-site. It shows us you’re serious about joining our team!
How to prepare for a job interview at Gilchrist Recruitment Partnership
✨Know Your Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially around SEO and Paid Media. Be ready to discuss how you've successfully navigated these areas in your previous roles, as well as your thoughts on how AI is reshaping the landscape.
✨Showcase Your Strategic Thinking
Prepare to talk about your experience in managing substantial budgets and aligning marketing strategies with business KPIs. Have specific examples ready that demonstrate your ability to lead a comprehensive marketing roadmap and drive growth.
✨Be Data-Driven
Familiarise yourself with Google Data Studio and be prepared to discuss how you've used data to inform your marketing decisions. Highlight any experience you have in building performance reports and translating insights into actionable strategies.
✨Engage Stakeholders Effectively
Think about how you would pitch new strategies or budget increases to stakeholders. Practice articulating your ideas clearly and confidently, as this will be crucial in demonstrating your leadership capabilities during the interview.
