Senior Social / Conent Digital Marketing Lead in Edinburgh

Our client is an award-winning international full-service digital agency who specialise in the luxury lifestyle industry. A brand new position has arisen for a Senior Content / Social Digital Marketing Manager. You’ll be an expert photographer / video content person who is super enthusiastic about travel.

ROLES & RESPONSIBILITIES

• CONTENT CREATION
  • Leading the in-house team that deliver Content Shoot projects for Social Media clients
  • Photography & Video production on location
  • Drone operation also desirable and/or training may be provided
  • Strategy & planning for content shoots, including the creation of shoot briefs, itineraries, mood boards, etc. and co-ordination with client marketing teams
  • Creative direction to ensure content aligns with each client’s brand identity and campaign objectives
  • Post-production and content editing to produce content assets ready for use on Social Media
  • Repurposing existing assets and optimising for use on Social Media channels
  • Supporting Online Advertising teams with the creation of advertising content assets
• SOCIAL MEDIA MARKETING
  • Working across Instagram, Facebook, YouTube, Twitter, LinkedIn and TikTok
  • Creating regular publishing plans for varied platforms and objectives
  • Filing and editing of multi-media content
  • Scheduling and optimisation of all social content
  • Performance review and benchmarking
  • Keeping abreast of social and industry trends, platform updates and new features
• CLIENT & TEAM MANAGEMENT
  • Liaising with client marketing teams & hotel general managers to co-ordinate Social Media
  • Managing the in-house team responsible for Social Media content creation
  • Providing creative direction and feedback on shoots and content outputs
  • Work in collaboration with the agency’s brand, creative and digital marketing teams to deliver a holistic service for clients
  • Mentoring and supporting Social Media content team members
  • Supporting new business proposals and pitches when needed

SKILLS & EXPERIENCE

• ESSENTIAL
  • At least 3 years’ experience working in a digital/marketing agency environment
  • First-class multimedia content creation and editing skills
  • Professional photography & video production experience
  • Best practice understanding and experience across social platforms
  • Excellent inter-personal, communication and presentation skills
  • Strong organisational skills, with an aptitude for multi-tasking and managing priorities
  • A keen visual eye, and a flair for crafting presentations
• DESIRABLE
  • Degree in Social Media and / or Digital Marketing
  • Drone piloting experience, ideally with an associated training qualification
  • Copywriting skills that are sharp, memorable and make readers take action
  • Driving licence
  • A fluent second language

CULTURE

• Passion for travel / leisure industry
• A confident, proactive attitude
• The ability to think creatively in support of your clients’ business objectives

LOCATION

The role will be based at the Edinburgh head office. They offer a hybrid approach, usually 3 days/week in the office although you will of course be out and about a lot!

REMUNERATION

Competitive Salary, based on experience £35,000 - £45,000. Profit share scheme / bonus. Company pension scheme & life insurance. A great range of benefits.

FURTHER IMPORTANT INFORMATION:

Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side. When submitting your application, please outline your current salary, salary expectations and notice period. It is also essential that you are already legally permitted to work in the UK with the associated paperwork if you are not a UK citizen. If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent “remote” opportunities - thus you will be either living in Scotland or have solid plans to relocate. We cannot guarantee a response to each individual application, made necessary by the level of response we receive. We will contact only those candidates we wish to shortlist. Apologies in advance for any inconvenience this may cause. We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.